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What the Mayweather-McGregor Fight Tells Us About Sports Live Streaming

One week this past Saturday night, the world was captivated by the spectacle that was Floyd Mayweather Jr vs. Conor McGregor. It is estimated that around 100 million folks tuned in to see the biggest fight ever on PPV -- and a lot of them were live streaming. Except that many of those who tuned in experienced significant technical issues, both with the in-line broadcast delivery and streaming options. When the numbers are finally tallied it’s expected that the fight garnered 5 million PPV orders from cable/satellite operators, the UFC app, and the Showtime app. Those are staggering numbers, which is why you can understand that the systems for delivery were strained. We have been trying to convince you that integrating streaming sports into your programming portfolio is the answer for today and the future. Unfortunately, when issues like this [...]

By |2022-06-08T13:39:05-04:00September 1st, 2017|Online Sports, Sports Bar Technology|0 Comments
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All Sports Are Social… And Our Web Widget Helps

Summer has always been the time for Sports Bar owners and operators take a break. The programming slows with just baseball until August and, hey, we deserve a vacation too you know! Well, here at SportsTV Guide, we know this is exactly the time to get busy, so your Fall season goes smoothly, and you’re ready to ride the rollercoaster again. That’s why we hosted the Football Marketing Bootcamp in June and why we continue to deliver extended services to our subscribers. One such service is our newly built Web Widget and our fully developed API. What are they, you ask? Oh, I’m so glad you did, let me explain… pharmacieinde.com. Web Widget For years our subscribers have had the ability, via our Web Widget, to include on their website exactly what they can show for sports. Our newest version [...]

By |2022-06-08T13:44:54-04:00August 8th, 2017|Schedules, Sports Bar Technology, Sports TV Schedule|0 Comments
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We Told You So! Internet Streaming is Important

Don’t Blow it with Guests by Not Showing Streaming Sports You have probably heard someone say, “I hate to say, I told you so!” right before they say, “I told you so!” That’s a little how I felt on Sunday when I receive a flurry of calls from subscribers expressing their dismay and disappointment that we had neglected to list the Barcelona vs. Eibar, La Liga Espana soccer match. Just one problem…that match was exclusively on Live Stream and not available on broadcast TV. Therefore let me just say, “I told you so!” We have been screaming from the rooftops for years about the value and importance of streaming live sporting events and only those of you that listened were able to deliver the game your guests wanted on demand. The cost of accomplishing this feat was an inexpensive netbook or other internet enabled [...]

By |2022-06-08T13:54:14-04:00May 22nd, 2017|Online Sports, Sports Bar Management, Sports Bar Technology|0 Comments
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Why Sports Bars Need to Start Live Streaming Video

By Rob Cressy, Founder, Cress Media Houston, we have a problem. Consumers and Facebook love when brands post native videos (including live streaming), but there are very few, if any, sports bars or restaurants that make this part of their ongoing content creation and social media marketing mix. Lucky for you, I want to help you solve this problem, and I’m going to do so in a fun and engaging way. Let’s start with the nuts & bolts Facebook ranks live-streaming videos higher in the news feed, and users spend 3x more time watching live broadcasts than traditional videos on the platform. A recent study also showed native videos have an 186% higher engagement rate, and are shared 1000% more than videos linked to from other hosting sites like Youtube and Vimeo. What does this mean for you? Creating videos as part of your social media [...]

By |2022-06-08T13:55:33-04:00May 2nd, 2017|Alternate Sports Programming, Online Sports, Sports Bar Marketing, Sports Bar Technology|0 Comments
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What it Takes to be the Sports Bar of the Future

A major national sports-themed operator did a guest survey several years ago and found the number one reason guests visit their establishments is to watch sports. Shocking, huh? It stands to reason that if guests are expressing their desire to enjoy great content at your place, you should deliver it in the most efficient and highest quality ways possible. But there’s a rub. What defines a great sports-watching experience has changed dramatically over the past few years. Guests want to view games on-demand, check their own fantasy results, see a wider variety of content, and expect you to keep them informed about what they can see at your place. This is why, we have identified four areas that you can address right now to ensure your sports bar remains a great place to watch games well into the future. Update Your AV Systems [...]

By |2022-06-08T14:09:13-04:00December 8th, 2016|Sports Bar Management, Sports Bar Technology|0 Comments
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8 Things Every Sports Bar Must Have to Win

Whether you have 10 or 100 TVs in your restaurant, understanding the elements that create a great sports bar experience requires organization, planning, and review. Here are eight things every sports bar must have. Follow them and you will grow. Ignore them and your guests will eventually look elsewhere for the service standards. #1 The Latest Technology The restaurant industry truly led the pervasion of HD TV. Since the 2000s, the technology has taken several leaps forward. Unfortunately, many sports-themed operators are still employing technology solutions from the 1970s. Your goal should be to make your average sports fan fantasize about having your A/V system in their home. With today’s matrix systems, content can be deployed to any and all TVs using a tablet or mobile phone to control all elements of the A/V. What’s even more apparent is that guests expect us to [...]

By |2022-06-08T14:10:03-04:00November 11th, 2016|Sports Bar Management, Sports Bar Technology|0 Comments
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Where to Find NFL Online Streams – A Sports Bar Guide

Professional sports streaming is becoming more and more popular as leagues are looking to capitalize on that growing market. And broadcast stations -- so opposed to streaming for so long -- are finally getting on board. What does this mean for sports bars and restaurants like yours? For starters, it means more opportunities to offer more content to your guests and from varied sources. You're no longer limited to what's included in your cable packages. Below are where you can expect to find NFL games streaming this season. Many are just TV stations dumping their broadcasts onto a web app, so you'll need to authenticate. Authenticating means you have to sign in using your cable or satellite long-in credentials.  Don't forget that you can find out when every game is being aired with the SportsTV Guide. Twitter Big news! Social media site Twitter purchased the streaming [...]

By |2022-06-08T14:12:10-04:00September 21st, 2016|Sports Bar Marketing, Sports Bar Technology|0 Comments
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Lack of Individual Sound Costing Sports Bars, Restaurants Money

Individual sound in your location When we began the process of developing a survey surrounding sports sound in your restaurants, I was fairly sure I knew what the results would show. I have 20+ years of experience operating sports themed locations and my experience told me that sound is a nice luxury, but it’s not that important to guests. Boy was I wrong… Time to listen to your guests To start, only 19% of you play sound all day every day. And since only 13% of you have a system for delivering individual sound, that means that most of you aren’t providing this level of personal service to your guests. Given the volume of programming that you buy, it was shocking to learn that so few of you offer this additional experience enhancement for your most loyal and die-hard guests. There were several [...]

By |2023-05-23T09:37:58-04:00March 31st, 2016|Sports Bar Technology|0 Comments
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