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What it Takes to be the Sports Bar of the Future

A major national sports-themed operator did a guest survey several years ago and found the number one reason guests visit their establishments is to watch sports. Shocking, huh? It stands to reason that if guests are expressing their desire to enjoy great content at your place, you should deliver it in the most efficient and highest quality ways possible. But there’s a rub. What defines a great sports-watching experience has changed dramatically over the past few years. Guests want to view games on-demand, check their own fantasy results, see a wider variety of content, and expect you to keep them informed about what they can see at your place. This is why, we have identified four areas that you can address right now to ensure your sports bar remains a great place to watch games well into the future. Update Your AV Systems [...]

By |2022-06-08T14:09:13-04:00December 8th, 2016|Sports Bar Management, Sports Bar Technology|0 Comments
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8 Things Every Sports Bar Must Have to Win

Whether you have 10 or 100 TVs in your restaurant, understanding the elements that create a great sports bar experience requires organization, planning, and review. Here are eight things every sports bar must have. Follow them and you will grow. Ignore them and your guests will eventually look elsewhere for the service standards. #1 The Latest Technology The restaurant industry truly led the pervasion of HD TV. Since the 2000s, the technology has taken several leaps forward. Unfortunately, many sports-themed operators are still employing technology solutions from the 1970s. Your goal should be to make your average sports fan fantasize about having your A/V system in their home. With today’s matrix systems, content can be deployed to any and all TVs using a tablet or mobile phone to control all elements of the A/V. What’s even more apparent is that guests expect us to [...]

By |2022-06-08T14:10:03-04:00November 11th, 2016|Sports Bar Management, Sports Bar Technology|0 Comments
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Where to Find NFL Online Streams – A Sports Bar Guide

Professional sports streaming is becoming more and more popular as leagues are looking to capitalize on that growing market. And broadcast stations -- so opposed to streaming for so long -- are finally getting on board. What does this mean for sports bars and restaurants like yours? For starters, it means more opportunities to offer more content to your guests and from varied sources. You're no longer limited to what's included in your cable packages. Below are where you can expect to find NFL games streaming this season. Many are just TV stations dumping their broadcasts onto a web app, so you'll need to authenticate. Authenticating means you have to sign in using your cable or satellite long-in credentials.  Don't forget that you can find out when every game is being aired with the SportsTV Guide. Twitter Big news! Social media site Twitter purchased the streaming [...]

By |2022-06-08T14:12:10-04:00September 21st, 2016|Sports Bar Marketing, Sports Bar Technology|0 Comments
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Lack of Individual Sound Costing Sports Bars, Restaurants Money

Individual sound in your location When we began the process of developing a survey surrounding sports sound in your restaurants, I was fairly sure I knew what the results would show. I have 20+ years of experience operating sports themed locations and my experience told me that sound is a nice luxury, but it’s not that important to guests. Boy was I wrong… Time to listen to your guests To start, only 19% of you play sound all day every day. And since only 13% of you have a system for delivering individual sound, that means that most of you aren’t providing this level of personal service to your guests. Given the volume of programming that you buy, it was shocking to learn that so few of you offer this additional experience enhancement for your most loyal and die-hard guests. There were several [...]

By |2023-05-23T09:37:58-04:00March 31st, 2016|Sports Bar Technology|0 Comments
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