Introducing the Only Email Service Designed for Sports Bars

Introducing the SportsTV Guide HQ, the only email marketing and CRM service designed specifically for sports bars and sports-themed restaurants.

By |2024-01-19T09:18:12-05:00January 16th, 2024|Sports Bar Marketing, Sports Bar Technology|0 Comments

Don’t Miss These Two Big Streaming-Only NFL Games

If your sports bar wants to show two big streaming-only NFL games this season, you'll need to sign up for Peacock Sports Pass, exclusively through UPshow. Here are the deets.

How to Get the Most Out of Your SportsTV Guide Subscription

Even at its most basic element, the SportsTV Guide was built to make you and your staff’s work shift easier. It’s built to take both a mental and physical workload off of your shoulders, so you can get back to serving guests and running your business. When a guest asks for a particular game, no longer does your staff have to fumble with the remote and crawl through hundreds of stations to find it. They can find the game quickly and easily, so your guests can enjoy the game and your staff can get back to more important tasks. But are you getting as much as you can out of your STVG subscription? We’re gonna go over eight STVG features that’ll further customize your guide, communicate with your staff, and market to guests. Pick Your Favorite Teams and Sports [...]

Why Bars and Restaurants Should Have Arcade and VR Games

By Nick DiMatteo, Fortyfivegames Just about everyone has a favorite drink of choice, be it a coffee beverage, a soda, or a mixed drink. Sometimes the drink misses the mark when there is a human element involved in its making, but sometimes it hits the spot perfectly. For me, it was an Arnold Palmer I ordered at a beach side restaurant in Key West. It’s a simple drink (half iced tea, half lemonade), but that first sip was amazing. The tea was perfectly brewed with a just right amount of sweetness balanced by the tangy sour of the lemonade and with the perfect amount of ice that hit the right temperature. I was blown away and wanted to keep drinking it, but I was a little hesitant. Sometimes, that first taste doesn’t follow through the whole drink, but that is [...]

Prepping Your Sports Bar for Outdoor Entertainment

Summer is here – finally! And with that comes warmer weather and increased interest in hanging outdoors. Having an outdoor seating area is great for any restaurant, but it can a truly unique experience for sports bars. Who doesn’t like the idea of sitting outside, enjoying their favorite beer or frozen drink, while watching the big summertime games with friends? An outdoor sports bar area can make for a unique and memorable experience for your guests, but it does take a little extra legwork than your run-of-the-mill outdoor restaurant patio. You’re not just seating guests and dropping off their food and drinks; you’re trying to create a magical place to watch sports. Here are some things to consider as you prep your sports bar’s patio for outdoor entertainment. You Need Plenty of TVs We’re starting with the no-brainer. [...]

Modern In-House Marketing Tips for Sports Bars

A lot of sports bar operators spend most of their marketing efforts on trying to get new guests through their doors. And while it’s super important for growth, as an industry we sometimes forget that the best people to market to are the ones already in our seats. In fact, studies suggest that, depending on your industry, acquiring a new customer can cost five to seven times more than retaining an old one. So, it’s economical to put some energy into keeping guests coming back. If they’re enjoying your venue, other folks will hear about it. Your current guests are your most captivated audience. They’re already in your seats, enjoying your drinks, dishes, and atmosphere. Now’s the best time to market your sports bar’s upcoming events, specials, social media, or anything else you think is noteworthy. Let’s take a [...]

4 Ways to Drive More Revenue at Your Sports Bar

Everyone knows that profit margins are slim in the restaurant industry. As a result, owners are constantly looking for ways to reduce overhead and drive more revenue. At first, this can seem tricky. Sure, you could raise prices, but you risk outpricing your customers. Maybe you want to cut back on employee hours, but with today’s labor market that’s just asking for trouble — you don’t want to be short-staffed on a busy night. So how do you strike a balance between revenue and cost? By leveraging what you already have: your in-venue television screens. If you’re only using your in-venue TVs to run cable news and sports events, you’re missing out on a lot of revenue. In this blog, we’ll take you through four messages any sports bar or restaurant can put on their screens that increase customer engagement [...]

Introducing the SportsTV Guide for Digital Signage

We have been in the business of supporting sports-themed operators for nearly 30 years, but that doesn’t stop us from aspiring to bring you more every day. Which is why we are so excited to announce our newest innovation for accessing the data your subscription provides -- The SportsTV Guide for Digital Signage. This new product is made possible via our collaboration with the best-in-class digital signage and customer engagement platform, UPshow. Together, The SportsTV Guide and UPshow deliver the ultimate guest sports entertainment experience possible at your restaurant. Giving You New & Exciting Ways to Connect to Your Guests Where do we begin? It all started several years ago, when we launched our Web Widget that allowed users to embed their sports-on-TV schedule directly on their websites. This enhancement is so simple and has been widely embraced by [...]

4 Alternative TV Content Options for Sports Bars

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how does our industry do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at traditional content. However, we believe not having a plan for alternative content is a fatal error in any restaurant or bar and grill. Whether you want to deliver custom messages to your guests through digital signage platforms like Atmosphere or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, we compiled a few options to expand [...]

Ideas & Benefits for Sports Bar Digital Displays

By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and small cafes have increasingly started using their digital displays for capturing the attention of their visitors and providing them with a lively experience. Due to the neck-to-neck competition, the owners of the sports bar are always trying their hands on the new digital signage content ideas that can entice their visitors and entertain them for a longer time. Top Digital Signage Content Ideas for Sports Bar Here are some of the engaging digital signage content ideas for sports bar. 1. Live Sports Tournaments As the name suggests, the sports bar is the place where food and drinks are served along with the information of sporting [...]

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