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Ideas & Benefits for Sports Bar Digital Displays

By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and small cafes have increasingly started using their digital displays for capturing the attention of their visitors and providing them with a lively experience. Due to the neck-to-neck competition, the owners of the sports bar are always trying their hands on the new digital signage content ideas that can entice their visitors and entertain them for a longer time. Top Digital Signage Content Ideas for Sports Bar Here are some of the engaging digital signage content ideas for sports bar. 1. Live Sports Tournaments As the name suggests, the sports bar is the place where food and drinks are served along with the information of sporting [...]

By |2023-08-25T10:01:23-04:00February 22nd, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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6 Sports Bar Text Messaging Strategies that Boost Sales

By Alexa Lemzy, Contributor When it comes to marketing your sports bar, creating engaging and personal marketing campaigns that reach your guests can be a challenge. Text messaging, however, can make it easy to contact your guests directly with personalized messages and offers to maximize their impact. SMS marketing offers many ways to engage customers and keep them coming back to your sports bar. Texting lets you inform customers about upcoming events, offer loyalty rewards, and provide fun activities they can take part in at home. Here are six sports bar text messaging strategies that will boost your sales: Promote Upcoming Games, Matches & Competitions Texting is an ideal way to let customers know about the upcoming games and sporting events being screened at your bar. It is especially important to do this if you are showing a non-traditional sports [...]

By |2022-06-07T12:44:48-04:00October 20th, 2020|Sports Bar Marketing, Sports Bar Technology|0 Comments
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How to Choose a Game for Your eSports Tournament

Part Four: Before You Host an Event, Know the Rules, Regulations and Background Previously, we’ve shared our thoughts on the massive potential that is the eSport community and why we believe sports bars and restaurants are losing a monumental opportunity by not marketing and catering to gamers. To put it simply, Gen Z sees eSports as more important to their culture than traditional sports. That means the future of your business depends on attracting the gaming community. As we’ve detailed in a previous post, sports bar operators would be wise test the eSports waters before venturing into hosting a gaming event of their own. This can be as simple as regularly showing big eSports tournaments at your establishment, hosting fun gaming nights, and overall making gamers and fans feel welcomed. As you build momentum with eSports and built a dedicated [...]

By |2022-06-07T13:06:24-04:00July 29th, 2019|Alternate Sports Programming, Sports Bar Technology|0 Comments
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Beta Test Our New ‘Q Score’ Program

When SportsTV Guide started in 2003, we delivered 90% of our service via fax machine. That number has flipped to under 3% of our subscribers in the intervening 15+ years. The technology we employ today has profoundly changed the quality and reliability of our product and we see a bright future in further leveraging technology to improve our product and its value. To that end, we are ecstatic to inform you all about a beta test we are undertaking to validate a new feature. We are inviting current STVG subscribers to help us vet our new Q Score program that will rate game quality for all events listed on your SportsTV Guide. The Q Score will help sports bar operators and managers identify the best matchups and games for their establishment to show. If you want to see this powerful [...]

By |2022-06-07T13:09:14-04:00July 22nd, 2019|Sports Bar Management, Sports Bar Technology, Sports TV News|0 Comments
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How Sports Bars Can Stream eSports Events

Part 4: Airing eSports Events on Your Sports Bar's TVs Ok, so you’re onboard and ready to show streaming eSports at your sports bar, but how do you do that? We’re glad you asked. There are two basic elements to providing streaming eSports at your location -- the device and the content source. We’ll review both and give you the tools you need to get rolling. It’s also important to note that the amount of streaming eSports available via traditional inline broadcasting has increased dramatically in the past few years. When you are done, you’ll know how to access it all and from there it’s up to you how to proceed. What are My Device Options? Let’s start with the devices for streaming eSports. This is way less complicated that you may think, but it does require some consideration of [...]

By |2022-06-07T13:10:09-04:00July 22nd, 2019|Alternate Sports Programming, Online Sports, Sports Bar Technology|0 Comments
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Breaking Down the New & Improved SportsTV Guide

If you are a long-time SportsTV subscriber, then you know we have evolved significantly over the past 20+ years as we have delivered sports TV schedules to restaurant operators. We started with four fax lines and emailed a PDF file, and now we have a state of the art web app. We have learned a lot along the way and that is why we want to review some of the amazing new features we have deployed over the past two years, including some exciting new ones. Rankings for All NCAA Teams & Sports For many years we have included rankings for NCAA Football, NCAA Basketball and Women’s NCAA Basketball. We believed it provided valuable insight into the potential quality of a game. That is why we are expanding that information to include any and all NCAA sports that publish rankings [...]

By |2022-06-07T13:43:04-04:00March 18th, 2019|Sports Bar Technology, Sports TV Schedule|0 Comments
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Upgrading Your Sports Bar’s A/V System for a Better Experience

I often point to a survey that was done years ago by a major national chain that revealed why guests visit a sports bar. The number one reason was, “because it’s a great place to watch sports.” And that true of every sports bar. So, how do you deliver that experience if your bar isn’t a great place to watch sports? You can change the experience for the better by updating and upgrading your audio-visual systems. There are levels of integration you can choose and there are improvements you can make that aren’t outrageously expensive. But where do you start? We thought it might be interesting to see an example of top tier system to set a benchmark for commitment to AV systems. This one is a new Greene Turtle on Long Island that thought of everything they could include. [...]

By |2022-06-08T09:12:56-04:00November 15th, 2018|Sports Bar Technology|0 Comments
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3 Tricks to Increase Sports Bars’ Online Reviews

By Jeff Quinn, RepCheckup Our favorite athletes need to think about their reputation when it comes to signing bigger contracts and sponsorships/endorsements. It comes down to more than just physical attributes; but it is also their reputation off the field too. They need to make sure they are reviewed in a good light by fans and critics. The same applies to sports bars, which need to make sure that regulars and newcomers alike have a reason to come to your location. In today’s blog, we’re going to talk about how you can increase your bar’s online review backlog to give people even more of a reason to come to your sports bar. Why Online Reviews Matter for Sports Bars Many people think online reviews only apply to fancy restaurants, hotels, and service or retail businesses. The truth is that online [...]

By |2022-06-08T09:21:44-04:00July 15th, 2018|Guest Management, Sports Bar Marketing, Sports Bar Technology|0 Comments
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The OTT Sports Program Provider Directory

In a previous post we talked about why sports bars need to show sports programming only available on OTT services. In short: if you're looking to stand out from every other sports bar that shows what's on ESPN, Comcast, Fox, etc. then you need to look for different and interesting content that sports fans can't get anywhere else. That means OTT sports program providers. Sports bars looking to dip their feet in the OTT sports content waters have a lot of options to choose from. Depending what your bar’s specialty is might sway you one way or another, but here are some of the more mainstream players and what they provide. Amazon Prime Launched: N/A Cost: $99/annual for Amazon Prime, $8.99/month for Prime Video Amazon is a relatively new player in OTT sports but is quickly making waves. Amazon Prime subscribers [...]

By |2022-06-08T09:26:45-04:00May 24th, 2018|Alternate Sports Programming, Online Sports, Sports Bar Technology, Sports TV News|0 Comments
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How Sports Bars Can Plan for New Media Entertainment

A frequent question we field from sports-themed operators is how to differentiate themselves from their competitors. The time where counting on HD TVs and the NFL Sunday Ticket as that difference maker is long past. So, what is your next move if you want to truly separate your operation from any other competitor? It’s all about the content. In recent posts, we have reviewed what we believe are the three best options for alternate content available today: streaming sports, gaming entertainment and digital signage. An effort to implement any of these options will bear fruit, but you have to execute well or it will just be another thing you tried. That’s why we are offering this implementation guide. It includes a checklist of items you must consider and address to successfully execute a new media program and turn it into [...]

By |2022-06-08T09:28:36-04:00May 18th, 2018|Sports Bar Technology|0 Comments
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Using Modern Restaurant Technology for Sports Bar Marketing

Modern technology has made life simple in almost every way. Many industries have been able to take advantage of technology in order to reduce the dependency on staff or enhance the offerings for a customer. This is especially important in the case of a demanding business like a sports bar, which encounters people of different experiences and requirements. The sports bar provides a perfect opportunity for fans to cheer for the team along with friends and family. Yet, they provide a business that could quickly go away if they’re not meeting guests’ needs. Modern restaurant technology makes it possible for a sports bar to meet those requirements on the entertainment aspect. Tapping into the Next Level of Projectors The sports bar gets a huge footfall during games (especially big games), and those guests are typically fans who don’t have tickets [...]

By |2022-06-08T13:20:20-04:00November 1st, 2017|Sports Bar Marketing, Sports Bar Technology|0 Comments
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Refer the SportsTV Guide & Get Cash Back

The sports bar segment of the hospitality industry is a small community. Many of you have worked at multiple places that are sports-themed and a few of you have graciously brought our service with you when changed positions. Our growth, over the past 14 years, has depended largely on the support of our existing subscribers as evangelists and advocates leggi l'articolo. That is why, we are so excited to roll out our official referral program that will reward you for taking the time to recommend our service to your friends in the industry. Refer the SportsTV Guide & get a $25 Amazon GC Both you & your friend win when you refer! Starting this football season, we are proud to offer a special program for existing subscribers to recommend our service to their colleagues and friends in the [...]

By |2022-06-08T13:36:06-04:00September 13th, 2017|Sports Bar Technology, Sports TV News|0 Comments
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