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So far Nick Vener has created 6 blog entries.

How to Plan & Execute a Great eSports Tournament

Part Five: Planning and Goals Every great sports bar event starts with a plan and running an eSports tournament is no exception. This post will help you form the foundation of your event and keep you on track for the duration of your commitment to eSports. It’s important to understand what you’re looking to accomplish and how to reach your ultimate goal -- bring eSports fans through your doors and to entice them to return. Running an eSports tournament requires a great deal of coordination and teamwork, so let’s get started on how to get there. Planning – Does Your Sports Bar Have Everything You Need? To effectively pull off a successful eSport tournament, you are going to need banks of computers or consoles with multiple gaming setups. How many screens and controls depends on what game you’ve selected as [...]

By |2022-06-07T13:04:14-04:00August 5th, 2019|Alternate Sports Programming, Sports Bar Management|0 Comments
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How to Choose a Game for Your eSports Tournament

Part Four: Before You Host an Event, Know the Rules, Regulations and Background Previously, we’ve shared our thoughts on the massive potential that is the eSport community and why we believe sports bars and restaurants are losing a monumental opportunity by not marketing and catering to gamers. To put it simply, Gen Z sees eSports as more important to their culture than traditional sports. That means the future of your business depends on attracting the gaming community. As we’ve detailed in a previous post, sports bar operators would be wise test the eSports waters before venturing into hosting a gaming event of their own. This can be as simple as regularly showing big eSports tournaments at your establishment, hosting fun gaming nights, and overall making gamers and fans feel welcomed. As you build momentum with eSports and built a dedicated [...]

By |2022-06-07T13:06:24-04:00July 29th, 2019|Alternate Sports Programming, Sports Bar Technology|0 Comments
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How to Fuel the Gaming Crowd with Strategic Marketing

Part Three: eSports Marketing for Sports Bars By Nick Vener and Andrew Jaffee Now that you understand who you’re targeting with eSports, the fun begins. You will need every arrow in your proverbial marketing quiver if you are going to build an eSports following from scratch. This installment on creating an eSports experience in your restaurant will focus on the direct marketing you need to undertake to succeed with fans of gaming. In modern marketing strategies, the majority of efforts take place digitally -- on social media and online communities. If the social media followings of the top eSports personalities are any indication this is where their fans are as well. Consequently, you will need to rely heavily on social media to build your new eSports audience, but you can’t stop there. You will need to include good old fashion [...]

By |2022-06-07T13:27:56-04:00July 15th, 2019|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Social Media|0 Comments
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What to Know about eSports Fans & Gamers

Part Two: Know Your Audience While you’ll find eSports fans across the age spectrum, it’s the younger generations – Millennials and even more so Gen Z – that have really embraced this “alternative” sports category. In fact, the very future of the modern sports bar may depend on catering to eSports fans. Data shows that nontraditional sports, like eSports, are far more interesting to Millennials with 56% favoring them, and only 44% saying the same for traditional sports. Bottom line: If you’re not trying to get eSports fans into your establishment, you’re likely dooming your business. Who are eSports Fans & Players? Suffice to say, eSport fans and players likely don’t resemble your typical bar guests. They are a highly populated and underserved group of folks. They’re a community that have never had a place like a sports bar to [...]

By |2022-06-07T13:31:28-04:00July 8th, 2019|Alternate Sports Programming, Online Sports, Sports Bar Marketing|0 Comments
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The Major Audience Sports Bars are Missing

Part One: Introduction By Nick Vener and Andrew Jaffee Our mission at the SportsTV Guide is to help you stay in front of trends in our industry and facilitate you leveraging those trends for your business. That is why we are embarking on a comprehensive review of where the future of sports is heading with a series focused on eSports. This series is focused on the why, how, what and when of eSports for restaurants and bars. This post will focus specifically on why you need to take eSports seriously and the implications for your operation, especially for sports-themed operators. Why are eSports Essential to Have in Your Restaurant? https://www.youtube.com/watch?v=Nf3gfuGIn1w Great question! Let’s start with who makes up the eSports gaming community (i.e., players and fans) who you want to attract by embracing eSports in your sports marketing efforts. The [...]

By |2022-06-07T13:35:05-04:00July 1st, 2019|Alternate Sports Programming, Sports Bar Management, Sports Bar Marketing|0 Comments
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The Best Football Promos (so far) from Citizens of the Rail

Engaging guests on social media is important to enticing them back. Here are some of the best football promos we've seen so far from our Citizens of the Rail. Way to show personality! The Greene Turtle When Monday Night Football gets in the way of your work schedule, The Greene Turtle in Columbia, MD created a customized note to employers describing where priorities lie. The Dam Grille The Dam Grille in Denver knows exactly how to engage guests on social media. They used a cardboard cut-out to tag football fans on Facebook and Instagram during halftime. The winner receives a gift card. The Hill It’s proven that making lists help to accomplish more during your day. The Hill in New York is here to help us out. Eureka Rake in the money when your fantasy team wins! Eureka in Mountain View CA is making it rain with [...]

By |2022-06-08T14:14:08-04:00August 23rd, 2016|Sports Bar Social Media|0 Comments
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