Alternate Sports Programming

/Alternate Sports Programming

SURVEY: Do Sports Bars Show Women’s Sports?

According to a recent Nielsen report, 84% of sports fans are interested in watching women's sports. But are sports bars taking advantage of that fandom? That's what we're hoping to find out in this short, few-questions survey. Once we get the results, we'll publish them in an infographic juxtaposed to the Nielsen results. We'll also provide some tips for how sports bar operators and managers can identify and maximize the opportunities showing women's sports on TV can bring them.   powered by Typeform

Will the AAF Bring Success to Sports Bars?

Every February we all cry poor as the NBA and NHL drag on, the interminable college basketball schedule continues, and pitchers and catchers finally report. Well, your poverty ends on February 9th as the Alliance of American Football (AAF) kicks off its inaugural season. To be direct, your guess might be as good as mine, but I am going to attempt to look at history and current trends and divine what will happen and how you can profit from it. Let’s start with a brief history lesson and see what we can glean from that. Will History Repeat Itself? In the ‘60s an upstart league called the American Football League took on the NFL. By 1969, the New York Jets had beaten the unbeatable Baltimore Colts in Super Bowl III. From there, it was just a formality for the leagues [...]

By |2019-02-06T10:47:27-04:00February 6th, 2019|Alternate Sports Programming, Sports TV News|0 Comments

No Sports? No Problem: How to Keep Business Booming on Off-Nights

Every sports bar experiences lulls, slow seasons, and dead nights. When your business model depends on basketball fans packing your bar, naturally your sales will be leaner on basketball-free nights. How do you occupy the building from July to October? How do football bars fill the till from Tuesday to Friday? While live sports will always dominate the Nielsen ratings, there are a few other programs that can hang with them. Reality television and many premium dramas have proven to be DVR-proof in an age where streaming and watching on one’s own time dominate viewing habits. The best part about these shows, as it pertains to us in the restaurant industry, is how well they lend themselves to communal watching. There are people out there who take their favorite shows as seriously as sports fans take their games. Take a [...]

Leveling Up: Understanding eSports & Their Marketing Potential for Sports Bars

On paper, the concept may seem absurd. Who wants to watch somebody else play video games? Is there really a market of third siblings forced to spectate while their older siblings take turns with Mario and Luigi out there? To ask those questions in the first place is to fundamentally misunderstand the appeal of eSports. Nobody questions why millions of people tune into the NFL every Sunday afternoon or shell out hundreds of dollars for baseball tickets. The concepts of professional eSports and major league athletics are not as different as you might think. Sure, the gladiator aesthetic and the barbarism is virtually non-existent -- or is it existent, virtually? -- but at the end of the day, in both events, you have spectators observing someone else playing a game. There are flamboyant personalities, tense drama-inducing moments, and fanbases cheering [...]

4 Alternative TV Content & Entertainment Options for Sports Bars & Restaurants

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how do they do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at that. However, we believe not having a plan for alternative content is a fatal error in any restaurant, bar and grill. Whether you want to deliver custom messages to your guests through digital signage like CHIVE TV or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, [...]

How Sports Bars Can Win the Tour de France

The Tour de France is one of my favorite events of the year. Full disclosure, I ride 100+ miles a week during the summer and think this sport is amazing. However, that shouldn’t distract from the fact that it’s a cool event that fills in content in July, which could otherwise be a pretty barren month. The trick is how to market for it…or if you even should. So, let’s explore the event and see if we can benefit from it. Tour de France 101 To start, the Tour de France (TDF) is a 23-day event with some of the most interesting visual content you’ll ever see on TV. The race ranges all over France from the countryside to the sea and everything in between. They visit both the Pyrenees in the West, and the Alps in the East for [...]

The OTT Sports Program Provider Directory

In a previous post we talked about why sports bars need to show sports programming only available on OTT services. In short: if you're looking to stand out from every other sports bar that shows what's on ESPN, Comcast, Fox, etc. then you need to look for different and interesting content that sports fans can't get anywhere else. That means OTT sports program providers. Sports bars looking to dip their feet in the OTT sports content waters have a lot of options to choose from. Depending what your bar’s specialty is might sway you one way or another, but here are some of the more mainstream players and what they provide. Amazon Prime Launched: N/A Cost: $99/annual for Amazon Prime, $8.99/month for Prime Video Amazon is a relatively new player in OTT sports but is quickly making waves. Amazon Prime subscribers [...]

Why Sports Bars Need OTT Sports Programming to be the Best

There are a lot of sports bars in the US, so sticking out as being different and the best can be pretty challenging. Most often, operators look toward doing something crazy or fancy with their beer and food menus. And often this is can create a fantastic little niche for many locations. But there are more and more bars out there with a beer list the length of War and Peace. And frankly, if you’re a tried & true sports bar, your guests are coming to your location for one reason beyond all others – to watch sports. So, it would stand to reason that you’d want to give your guests the best possible viewing experience. Be it from the best TV screens, personal audio, a fantasy sports-friendly atmosphere, etc. But sports bar operators would also be wise to create [...]

9 Ways Sports Bars Can Use Video Games as an Opportunity for Growth

The arcade-bar/video game night has seen a boom in popularity and a lot of it has to do with timing. For those of us whom grew up with video games, we are now at the age where we can appreciate a good drink at a nice bar surrounded by friends. This is where the two melds together perfectly, creating the arcade-bar, the restaurant industry’s latest trend. The theory within the bar arcade or video game nights is simple: People have something fun to do while eating and drinking. Games are fun and will  transfer into people staying longer and spending more. And if it’s just fun enough, your guests will come back week after week and then boom! Successful game night. Video games and board games can blend seamlessly through different sections of your bar. Think stations. People can find [...]

What Does a New Professional Football League Mean to Sports Bars?

By now you’ve likely heard. There are two new professional football leagues vying for the opening left by the NFL’s most recent woes. Just a few years ago an alternate league would have been unthinkable, but the NFL has seen ratings drops while the player protests, and the head injury issues erode their stranglehold on all things football in the US. Enter Chuck Ebersol and Vince McMahon. Ebersol is the son of former NBC Sports President Dick Ebersol, who was a partner of Vince McMahon in the failed XFL experiment from 1999. Fast forward almost 20 years and it appears the landscape has changed -- even if the central players have not. While all these machinations are fascinating, what does The Alliance of American Football (AAF) mean to sports bar’s operations and marketing efforts? Below are three potential advantages from [...]

5 Alternative Sports TV Content Sports Bars Should Show

Football. Basketball. Baseball. Hockey. Soccer. Every sports bar worth its salt shows these games. Your loyal patrons and irregular guests expect you to be showing these sports on the regular every day and night of the week. So how do you stand out? You could give your guests a superior guest experience through technology or your atmosphere. That’s something we’ve harped on a ton in the past couple of years. Another way is to show alternative or “off-beat” sports programming on some of your TVs. This does a few things: It positions you as the sports expert in your neighborhood. Opens up your venue to a whole new group of fans & potentially regular clients. Opens your traditional guests into new sports they might love (and then come back to watch). Shows that you really care about sports entertainment and [...]

By |2017-10-26T10:32:42-04:00October 26th, 2017|Alternate Sports Programming, Online Sports|0 Comments

Yahoo, The NFL, and You!

The first streaming game of the NFL season is this Sunday at 9:30am ET/6:30am PT and we, at The Rail, couldn’t be more excited. Why? Because that means we can debut our first entry onto our Streaming Tab on the SportsTV Guide dashboard. Yes, streaming again! We know you guys don’t really care about streaming sports or even want to invest the few minutes to assess where it fits with your overall sports programming, but it’s coming and there is nothing any of us can do about it. This game between the Baltimore Ravens and Jacksonville Jaguars is exclusively on for anyone outside of these two demographic markets. If you are in or around Baltimore/Jacksonville you will get the game on your local CBS affiliate and it will be listed on your guide. However, if you are anywhere else, [...]

By |2017-09-22T12:05:22-04:00September 22nd, 2017|Alternate Sports Programming, Sports TV News|0 Comments