5 Benefits of Text Message/SMS Marketing for Sports Bars
Like email marketing, SMS marketing has a lot of benefits (and many overlapping ones). It also trumps email in a few areas. Here are some benefits of text message marketing for sports bars.
Get Your Sports Bar Ready for MLB Opening Day
MLB Opening Day is almost here. Here's how sports bars can prep for America's pastime and make Opening Day a grand event.
How Sports Bars Can Tap into the Magic of Formula 1
When it comes to untapped markets, sports bars may find a gold mine with Formula 1 (F1) fans. F1's US fanbase is growing at record speeds. Here’s a little more about F1, its (perhaps surprising) key fan demographic, and how sports bars and restaurants can market to the F1 fanbase.
How to Get Fans to Visit Your Sports Bar When Their Team Sucks
There hits a point in every season of every sport where it’s obvious that a local favorite team just sucks. How do you get fans to keep coming to visit your sports bar to watch the game? Here are a few ideas to get ya going.
Will Basketball Dethrone Football as America’s Favorite Sport?
Football is America's true national pastime, but that may change as Gen Z sports fans favorite basketball and the NBA over the NFL.
4 Ways to Make Game Day at Your Sports Bar Even Better
Turn your sports bar game day from good to great. Here are four ways of creating a Hall of Fame worthy experience at your sports restaurant.
Finding the Right Influencer for Your Sports Bar
Social media influencer marketing is more than fashion and events. Here's how sports bars can find the right social media influencer.
How Your Sports Bar Can Prep for Football Now
Is your sports bar prepping for football already? Yea we know; it’s July. We just had the summer solstice. Why the hell would you think of autumn sports now? Because it’ll be September in a blink of an eye and it’s a lot better to get ahead of your marketing planning instead of playing from behind. Now’s the time to start prepping for how you’re going to leverage and market football (both the NFL and NCAA) to your guests. Some prep now will make your life a lot easier later. So, let’s look at some ideas to consider this season. What Marketing Programs Will You Offer? First up is figuring out what you want to offer. What have you tried in the past that has worked and what didn’t work? What new ideas can you and your team [...]
How to Get the Most Out of Your SportsTV Guide Subscription
Even at its most basic element, the SportsTV Guide was built to make you and your staff’s work shift easier. It’s built to take both a mental and physical workload off of your shoulders, so you can get back to serving guests and running your business. When a guest asks for a particular game, no longer does your staff have to fumble with the remote and crawl through hundreds of stations to find it. They can find the game quickly and easily, so your guests can enjoy the game and your staff can get back to more important tasks. But are you getting as much as you can out of your STVG subscription? We’re gonna go over eight STVG features that’ll further customize your guide, communicate with your staff, and market to guests. Pick Your Favorite Teams and Sports [...]
Prepping Your Sports Bar for Outdoor Entertainment
Summer is here – finally! And with that comes warmer weather and increased interest in hanging outdoors. Having an outdoor seating area is great for any restaurant, but it can a truly unique experience for sports bars. Who doesn’t like the idea of sitting outside, enjoying their favorite beer or frozen drink, while watching the big summertime games with friends? An outdoor sports bar area can make for a unique and memorable experience for your guests, but it does take a little extra legwork than your run-of-the-mill outdoor restaurant patio. You’re not just seating guests and dropping off their food and drinks; you’re trying to create a magical place to watch sports. Here are some things to consider as you prep your sports bar’s patio for outdoor entertainment. You Need Plenty of TVs We’re starting with the no-brainer. [...]
3 Things to Include in Your Sports Bar’s Marketing Emails
Email is one of your sports bar’s most powerful marketing tools. While social media can bury your posts in their complex algorithms and code, your emails will hit your reader’s inbox. That means you’re getting eyes on your brand. And while you do need a captivating subject line to get folks to open your email, you also need to include items that will grab attention, excite them to come visit, and stick in their minds long after they close your email. Here are three things to include in your sports bar’s marketing emails to drive fans into your seats. Upcoming Game TV Schedule We harp on this a lot but the number one reason why guests visit your sports bar is to watch sports. So why not let them know what games you plan on showing during the week? List [...]
Modern In-House Marketing Tips for Sports Bars
A lot of sports bar operators spend most of their marketing efforts on trying to get new guests through their doors. And while it’s super important for growth, as an industry we sometimes forget that the best people to market to are the ones already in our seats. In fact, studies suggest that, depending on your industry, acquiring a new customer can cost five to seven times more than retaining an old one. So, it’s economical to put some energy into keeping guests coming back. If they’re enjoying your venue, other folks will hear about it. Your current guests are your most captivated audience. They’re already in your seats, enjoying your drinks, dishes, and atmosphere. Now’s the best time to market your sports bar’s upcoming events, specials, social media, or anything else you think is noteworthy. Let’s take a [...]