/Andrew Jaffee

About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.

Download the 2018-19 NCAA Bowl Championship Series TV Schedule

The NCAA Bowl Championship Series (BCS) system is one of the most entertaining approaches to irrelevant sporting events ever known. There are forty individual games and only three of them count, and that doesn’t count the many post-season all-star games. However, with pools and pick ‘em games happening everywhere you look, college football fans seem interested. The games do credible ratings and the part of our Americana dedicated to football on New Year’s Eve demands we all pretend they mean more than pride for the teams playing. All that being said, this year’s schedule has some fun match ups and provides midweek content to at least make it valuable. In the early schedule, you get mostly the lower conferences with teams like North Texas taking on Utah State in the New Mexico Bowl. But the schedule markedly improves as the [...]

By |2018-12-05T09:23:47+00:00December 5th, 2018|Sports TV Schedule|0 Comments

3 Ways Sports Bars Can Market the NHL’s ‘European Game of the Week’ to American Fans

It would appear the NHL is taking a page out of the NHL and NBA playbooks by turning their eyes to Europe. The league announced that they are adjusting their schedule to more weekend mid-day games in order to attract more attention from across the pond. While that is good news for Europeans, what does it mean to you as a sports-themed operator? The answer is a quite a few things. To start it means you’ll have more varied content to show on weekends. A good mix of professional and college athletics is great news for attracting more folks during a tough-to-sell revenue period. It’s also a great excuse to deliver something to your much maligned NHL fans. No doubt the NHL is the last among equals in the North American pro sports ranks (all due respect to our Canadian [...]

By |2018-11-20T14:16:36+00:00November 20th, 2018|Sports Bar Marketing|0 Comments

A Look Inside Upgrading Your Sports Bar’s A/V System for a Better Experience

I often point to a survey that was done years ago by a major national chain that revealed why guests visit a sports bar. The number one reason was, “because it’s a great place to watch sports.” And that true of every sports bar. So, how do you deliver that experience if your bar isn’t a great place to watch sports? You can change the experience for the better by updating and upgrading your audio-visual systems. There are levels of integration you can choose and there are improvements you can make that aren’t outrageously expensive. But where do you start? We thought it might be interesting to see an example of top tier system to set a benchmark for commitment to AV systems. This one is a new Greene Turtle on Long Island that thought of everything they could include. [...]

By |2018-11-15T15:01:21+00:00November 15th, 2018|Sports Bar Technology|0 Comments

Download the 2018 MLB Postseason TV Schedule

When Major League Baseball began the Wild Card Game in 2012, they wanted to include more teams with a chance to make the playoffs. One wouldn’t believe they envisioned the two tiebreaker games we have today. The month of October is all baseball all the time. From today at 1pm until the World Series begins (10/23) you’ll have day, afternoon and night baseball. There has never been two tiebreakers in MLB in its 100+ year history. The last time there was a single tiebreakers was in 2013 where the American League Wild Card game was preceded by Tampa Bay playing Texas in a one game tiebreaker playoff. This year we have two divisional titles on the line. At 1pm ET Milwaukee goes to Chicago to determine who will win the NL Central and then at 4pm ET, Colorado heads to [...]

By |2018-10-01T10:54:43+00:00October 1st, 2018|Schedules, Sports TV Schedule|0 Comments

3 Fun Ways to Drive Restaurant Sales During Football

You may have heard, but football ratings are way down. Since most of our subscribers rely on football to deliver relief from an all too slow summer, this is really bad news. Although, it doesn’t mean you don’t have weapons to combat the fading NFL ratings and their impact on your sales. Maybe it’s time to see the traffic softening as an opportunity to be more creative in your efforts and increase check averages. Sure there are fewer guests, but if you stabilize your traffic for football, you can then increase it by driving guest spending with smart programs. We know the season has already begun, but there is no time like the present to get rolling. So, here are three fun ways to drive sales during football and fight back against any reduction in traffic: Sell More Wings Sure [...]

By |2018-09-24T17:29:51+00:00September 24th, 2018|Sports Bar Marketing|0 Comments

Three Hurdles to Sports Bars Marketing the NFL

The last several years have been tough on the NFL brand. Starting with Deflategate and running all the way to this past week’s continued anthem protests by players, the league has managed too many controversies. While the looming question of the NFL’s relevance may haunt journalists, sports bar operators know the NFL remains the 500-pound gorilla in the room. A key feature of the continued presence of the NFL is its passionate fantasy football fans. This sets it apart from all of the other sports in terms of consistent interest, even when teams are eliminated from contention. Whether it was their handling of domestic violence incidents or their response to claims of indifference to CTE, the NFL has been under constant fire these past few years. With a player settlement done on CTE and an improved approach to player discipline, [...]

By |2018-08-16T16:26:59+00:00August 13th, 2018|Sports TV Schedule|0 Comments

4 Alternative TV Content & Entertainment Options for Sports Bars & Restaurants

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how do they do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at that. However, we believe not having a plan for alternative content is a fatal error in any restaurant, bar and grill. Whether you want to deliver custom messages to your guests through digital signage like CHIVE TV or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, [...]

3 Winning Strategies for Sports Bars Marketing NCAA Football

Of the six major American sports, college football is by far the most overrated one for sports bars. Not because it doesn’t drive traffic -- it does! Not because there isn’t enough coverage -- there is! Not because there aren’t enough fans -- there are! No, college football is overrated because there isn’t much your guests can’t get at home on their own TVs. Now that doesn’t mean you shouldn’t try to leverage this business; you definitely should. The trick is to make sure your efforts aren’t on strategies that don’t deliver results. It all started 11 years ago when the Big Ten Network launched. As a result of their success, the PAC12 network, SEC Network and the ACC Network have all been born. Essentially, these proprietary networks exploded the number of games on easily accessible in-line channels. This caused [...]

By |2018-11-09T17:45:51+00:00July 27th, 2018|Sports Bar Marketing, Sports TV Schedule|0 Comments

How Sports Bars Can Make the NFL Preseason Work for Them

For the NFL, the preseason is a chance to get their teams ready for the season. The same is true for sports bars and sports-themed operators -- and that’s why we love the NFL Preseason. Starting in early August, there are NFL games available for showing in your locations. This is the right time to get ready for the upcoming regular season schedule by making the preseason work for you. Those of you that want to show the preseason games will have some additional decisions to make. So, let’s get started. How to Get Non-Locally Aired NFL Preseason Games The biggest challenge most sports bar managers will experience during the NFL Preseason is that most games are not available locally. Unlike the regular season, there is no NFL Sunday Ticket for the preseason. Your only option is to explore the [...]

By |2018-07-19T14:27:15+00:00July 19th, 2018|Sports Bar Marketing, Sports TV Schedule|0 Comments

How Sports Bars Can Win the Tour de France

The Tour de France is one of my favorite events of the year. Full disclosure, I ride 100+ miles a week during the summer and think this sport is amazing. However, that shouldn’t distract from the fact that it’s a cool event that fills in content in July, which could otherwise be a pretty barren month. The trick is how to market for it…or if you even should. So, let’s explore the event and see if we can benefit from it. Tour de France 101 To start, the Tour de France (TDF) is a 23-day event with some of the most interesting visual content you’ll ever see on TV. The race ranges all over France from the countryside to the sea and everything in between. They visit both the Pyrenees in the West, and the Alps in the East for [...]

The One Soccer Promotion Every Sports Bar Should Run

Heineken has come up with a simple, but elegant soccer-themed promotion that we encourage everyone to participate in. The World Cup is a bit of a mystery to many North American operators. We have sports on lockdown in these parts and football doesn’t mean soccer here. So, every four years when the World Cup boots off, our operators grow concerned they won’t be able to take advantage of the event. This year’s tournament is further complicated by being in Russia where the time is 7 hours ahead of the US East Coast. Determining a promotion that will engage your football fans (sorry, it’s just not soccer outside the US) can be complicated. So, here’s how the promotion works… Heineken provides all the marketing materials you need to promote their RAISE THE SCARF promotion. Any guest that buys four bottles of [...]

By |2018-05-30T12:34:14+00:00May 29th, 2018|Sports Bar Marketing|0 Comments

How Sports Bars Can Plan for New Media Entertainment

A frequent question we field from sports-themed operators is how to differentiate themselves from their competitors. The time where counting on HD TVs and the NFL Sunday Ticket as that difference maker is long past. So, what is your next move if you want to truly separate your operation from any other competitor? It’s all about the content. In recent posts, we have reviewed what we believe are the three best options for alternate content available today: streaming sports, gaming entertainment and digital signage. An effort to implement any of these options will bear fruit, but you have to execute well or it will just be another thing you tried. That’s why we are offering this implementation guide. It includes a checklist of items you must consider and address to successfully execute a new media program and turn it into [...]

By |2018-05-18T15:03:58+00:00May 18th, 2018|Sports Bar Technology|0 Comments