/Andrew Jaffee

About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.

Three Hurdles to Sports Bars Marketing the NFL

The last several years have been tough on the NFL brand. Starting with Deflategate and running all the way to this past week’s continued anthem protests by players, the league has managed too many controversies. While the looming question of the NFL’s relevance may haunt journalists, sports bar operators know the NFL remains the 500-pound gorilla in the room. A key feature of the continued presence of the NFL is its passionate fantasy football fans. This sets it apart from all of the other sports in terms of consistent interest, even when teams are eliminated from contention. Whether it was their handling of domestic violence incidents or their response to claims of indifference to CTE, the NFL has been under constant fire these past few years. With a player settlement done on CTE and an improved approach to player discipline, [...]

By |2018-08-16T16:26:59+00:00August 13th, 2018|Sports TV Schedule|0 Comments

4 Alternative TV Content & Entertainment Options for Sports Bars & Restaurants

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how do they do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at that. However, we believe not having a plan for alternative content is a fatal error in any restaurant, bar and grill. Whether you want to deliver custom messages to your guests through digital signage like CHIVE TV or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, [...]

3 Winning Strategies for Sports Bars Marketing NCAA Football

Of the six major American sports, college football is by far the most overrated one for sports bars. Not because it doesn’t drive traffic -- it does! Not because there isn’t enough coverage -- there is! Not because there aren’t enough fans -- there are! No, college football is overrated because there isn’t much your guests can’t get at home on their own TVs. Now that doesn’t mean you shouldn’t try to leverage this business; you definitely should. The trick is to make sure your efforts aren’t on strategies that don’t deliver results. It all started 11 years ago when the Big Ten Network launched. As a result of their success, the PAC12 network, SEC Network and the ACC Network have all been born. Essentially, these proprietary networks exploded the number of games on easily accessible in-line channels. This caused [...]

By |2018-07-27T15:32:37+00:00July 27th, 2018|Sports Bar Marketing, Sports TV Schedule|0 Comments

How Sports Bars Can Make the NFL Preseason Work for Them

For the NFL, the preseason is a chance to get their teams ready for the season. The same is true for sports bars and sports-themed operators -- and that’s why we love the NFL Preseason. Starting in early August, there are NFL games available for showing in your locations. This is the right time to get ready for the upcoming regular season schedule by making the preseason work for you. Those of you that want to show the preseason games will have some additional decisions to make. So, let’s get started. How to Get Non-Locally Aired NFL Preseason Games The biggest challenge most sports bar managers will experience during the NFL Preseason is that most games are not available locally. Unlike the regular season, there is no NFL Sunday Ticket for the preseason. Your only option is to explore the [...]

By |2018-07-19T14:27:15+00:00July 19th, 2018|Sports Bar Marketing, Sports TV Schedule|0 Comments

How Sports Bars Can Win the Tour de France

The Tour de France is one of my favorite events of the year. Full disclosure, I ride 100+ miles a week during the summer and think this sport is amazing. However, that shouldn’t distract from the fact that it’s a cool event that fills in content in July, which could otherwise be a pretty barren month. The trick is how to market for it…or if you even should. So, let’s explore the event and see if we can benefit from it. Tour de France 101 To start, the Tour de France (TDF) is a 23-day event with some of the most interesting visual content you’ll ever see on TV. The race ranges all over France from the countryside to the sea and everything in between. They visit both the Pyrenees in the West, and the Alps in the East for [...]

The One Soccer Promotion Every Sports Bar Should Run

Heineken has come up with a simple, but elegant soccer-themed promotion that we encourage everyone to participate in. The World Cup is a bit of a mystery to many North American operators. We have sports on lockdown in these parts and football doesn’t mean soccer here. So, every four years when the World Cup boots off, our operators grow concerned they won’t be able to take advantage of the event. This year’s tournament is further complicated by being in Russia where the time is 7 hours ahead of the US East Coast. Determining a promotion that will engage your football fans (sorry, it’s just not soccer outside the US) can be complicated. So, here’s how the promotion works… Heineken provides all the marketing materials you need to promote their RAISE THE SCARF promotion. Any guest that buys four bottles of [...]

By |2018-05-30T12:34:14+00:00May 29th, 2018|Sports Bar Marketing|0 Comments

How Sports Bars Can Plan for New Media Entertainment

A frequent question we field from sports-themed operators is how to differentiate themselves from their competitors. The time where counting on HD TVs and the NFL Sunday Ticket as that difference maker is long past. So, what is your next move if you want to truly separate your operation from any other competitor? It’s all about the content. In recent posts, we have reviewed what we believe are the three best options for alternate content available today: streaming sports, gaming entertainment and digital signage. An effort to implement any of these options will bear fruit, but you have to execute well or it will just be another thing you tried. That’s why we are offering this implementation guide. It includes a checklist of items you must consider and address to successfully execute a new media program and turn it into [...]

By |2018-05-18T15:03:58+00:00May 18th, 2018|Sports Bar Technology|0 Comments

How Sports Bars Can Market International Soccer Tournaments

Once every four years the world comes together to celebrate the Beautiful Game with the biggest international soccer tournament. Soccer fans, long suffering in the United States, can now watch the entire tournament on ESPN and have been able to for several iterations. This year’s event is being held in Russia and is sure to be one of the world’s most watched sporting events. This means it’s popular and easily available. So, sports bar operators better have some solid marketing ready to give guests a reason to check out the games at your joint. That leads us, inexorably, here to discuss the best ways restaurants and bars are celebrating the world championship of soccer (could I sound any more American with that description?). But, in fact, that’s exactly one of the ways you can leverage the tournament, by using good [...]

How to Watch the MLB on Facebook Watch

The relationship between sports and social media has been evolving since Facebook hit the scene in 2004. Various platforms have tested live events from Twitter’s NFL experimenting in 2016 to the full Thursday Night NFL schedule hosted by Amazon Prime. Now it appears that Major League Baseball wants to wade into social streaming with their 2018 season Facebook Watch schedule. Today’s the game between Milwaukee and St. Louis is exclusively available on Facebook Watch, and we list them all on the SportsTV Guide's streaming section. Facebook Watch will host 25 games exclusively on the platform for broadcast. Most games will be shown on Wednesdays and will include both game action and curated content provided by MLB Network. The Facebook Watch deal is likely the beginning of an unstoppable trend. Below is three ways you can watch the MLB on Facebook Watch, [...]

Download Your Free 2018 NHL Playoffs TV Schedule

The NHL Playoffs are finally here. After 82 games, there are only 16 teams left standing with a chance at the Stanley Cup.  In the East Tampa Bay accumulated the most points and secured home-ice advantage through the conference schedule. In the West, it is Nashville that will have home-ice all the way through if they make it to the finals. There’s no doubt that the NHL Playoffs is our favorite tournament is all of sports. If you don’t normally watch hockey, you won’t see a difference, but if you do, it’s a totally different game than regular season play. The speed, the athletes and the competition all elevate to levels that even the uninitiated can acknowledge. The sports is really exciting this time of the year. 2018 NHL Playoffs TV Schedule (Round 1) Eastern | Central | Mountain | [...]

By |2018-04-09T11:09:51+00:00April 9th, 2018|Schedules, Sports TV Schedule|0 Comments

What Does a New Professional Football League Mean to Sports Bars?

By now you’ve likely heard. There are two new professional football leagues vying for the opening left by the NFL’s most recent woes. Just a few years ago an alternate league would have been unthinkable, but the NFL has seen ratings drops while the player protests, and the head injury issues erode their stranglehold on all things football in the US. Enter Chuck Ebersol and Vince McMahon. Ebersol is the son of former NBC Sports President Dick Ebersol, who was a partner of Vince McMahon in the failed XFL experiment from 1999. Fast forward almost 20 years and it appears the landscape has changed -- even if the central players have not. While all these machinations are fascinating, what does The Alliance of American Football (AAF) mean to sports bar’s operations and marketing efforts? Below are three potential advantages from [...]

The 2018 NCAA March Madness Round 2 TV Schedule

March Madness 2018 has already been a banner year for upsets, last second shots, and weird tourney happenings. With only two number one seeds surviving, the second weekend it’s a wide-open field. In fact, Virginia was the first number one seed to ever lose in the first round…Go Retrievers, although they lost on Sunday. Just to clarify how many upsets there were: Of the 16 top seeds only seven remain. This is the worst performance of top seeds in tournament history. But have no fear, there are plenty of recognizable names still remaining, including last year’s champion, Villanova. Perennial powerhouses like Duke, Kansas, Kentucky and Syracuse are still alive and looking to knock off Nova. Download Your 2018 March Madness Round 2 TV Schedule Eastern | Central | Mountain | Pacific With all these unpredictable outcomes, this tournament might defy the odds and have the second [...]

By |2018-03-19T10:22:32+00:00March 19th, 2018|Sports TV Schedule|0 Comments