/Sports TV Schedule

Download the 2018-19 NCAA Bowl Championship Series TV Schedule

The NCAA Bowl Championship Series (BCS) system is one of the most entertaining approaches to irrelevant sporting events ever known. There are forty individual games and only three of them count, and that doesn’t count the many post-season all-star games. However, with pools and pick ‘em games happening everywhere you look, college football fans seem interested. The games do credible ratings and the part of our Americana dedicated to football on New Year’s Eve demands we all pretend they mean more than pride for the teams playing. All that being said, this year’s schedule has some fun match ups and provides midweek content to at least make it valuable. In the early schedule, you get mostly the lower conferences with teams like North Texas taking on Utah State in the New Mexico Bowl. But the schedule markedly improves as the [...]

By |2018-12-05T09:23:47+00:00December 5th, 2018|Sports TV Schedule|0 Comments

Download the 2018 MLB Postseason TV Schedule

When Major League Baseball began the Wild Card Game in 2012, they wanted to include more teams with a chance to make the playoffs. One wouldn’t believe they envisioned the two tiebreaker games we have today. The month of October is all baseball all the time. From today at 1pm until the World Series begins (10/23) you’ll have day, afternoon and night baseball. There has never been two tiebreakers in MLB in its 100+ year history. The last time there was a single tiebreakers was in 2013 where the American League Wild Card game was preceded by Tampa Bay playing Texas in a one game tiebreaker playoff. This year we have two divisional titles on the line. At 1pm ET Milwaukee goes to Chicago to determine who will win the NL Central and then at 4pm ET, Colorado heads to [...]

By |2018-10-01T10:54:43+00:00October 1st, 2018|Schedules, Sports TV Schedule|0 Comments

Three Hurdles to Sports Bars Marketing the NFL

The last several years have been tough on the NFL brand. Starting with Deflategate and running all the way to this past week’s continued anthem protests by players, the league has managed too many controversies. While the looming question of the NFL’s relevance may haunt journalists, sports bar operators know the NFL remains the 500-pound gorilla in the room. A key feature of the continued presence of the NFL is its passionate fantasy football fans. This sets it apart from all of the other sports in terms of consistent interest, even when teams are eliminated from contention. Whether it was their handling of domestic violence incidents or their response to claims of indifference to CTE, the NFL has been under constant fire these past few years. With a player settlement done on CTE and an improved approach to player discipline, [...]

By |2018-08-16T16:26:59+00:00August 13th, 2018|Sports TV Schedule|0 Comments

3 Winning Strategies for Sports Bars Marketing NCAA Football

Of the six major American sports, college football is by far the most overrated one for sports bars. Not because it doesn’t drive traffic -- it does! Not because there isn’t enough coverage -- there is! Not because there aren’t enough fans -- there are! No, college football is overrated because there isn’t much your guests can’t get at home on their own TVs. Now that doesn’t mean you shouldn’t try to leverage this business; you definitely should. The trick is to make sure your efforts aren’t on strategies that don’t deliver results. It all started 11 years ago when the Big Ten Network launched. As a result of their success, the PAC12 network, SEC Network and the ACC Network have all been born. Essentially, these proprietary networks exploded the number of games on easily accessible in-line channels. This caused [...]

By |2018-11-09T17:45:51+00:00July 27th, 2018|Sports Bar Marketing, Sports TV Schedule|0 Comments

How Sports Bars Can Make the NFL Preseason Work for Them

For the NFL, the preseason is a chance to get their teams ready for the season. The same is true for sports bars and sports-themed operators -- and that’s why we love the NFL Preseason. Starting in early August, there are NFL games available for showing in your locations. This is the right time to get ready for the upcoming regular season schedule by making the preseason work for you. Those of you that want to show the preseason games will have some additional decisions to make. So, let’s get started. How to Get Non-Locally Aired NFL Preseason Games The biggest challenge most sports bar managers will experience during the NFL Preseason is that most games are not available locally. Unlike the regular season, there is no NFL Sunday Ticket for the preseason. Your only option is to explore the [...]

By |2018-07-19T14:27:15+00:00July 19th, 2018|Sports Bar Marketing, Sports TV Schedule|0 Comments

How Sports Bars Can Win the Tour de France

The Tour de France is one of my favorite events of the year. Full disclosure, I ride 100+ miles a week during the summer and think this sport is amazing. However, that shouldn’t distract from the fact that it’s a cool event that fills in content in July, which could otherwise be a pretty barren month. The trick is how to market for it…or if you even should. So, let’s explore the event and see if we can benefit from it. Tour de France 101 To start, the Tour de France (TDF) is a 23-day event with some of the most interesting visual content you’ll ever see on TV. The race ranges all over France from the countryside to the sea and everything in between. They visit both the Pyrenees in the West, and the Alps in the East for [...]

How to Watch the MLB on Facebook Watch

The relationship between sports and social media has been evolving since Facebook hit the scene in 2004. Various platforms have tested live events from Twitter’s NFL experimenting in 2016 to the full Thursday Night NFL schedule hosted by Amazon Prime. Now it appears that Major League Baseball wants to wade into social streaming with their 2018 season Facebook Watch schedule. Today’s the game between Milwaukee and St. Louis is exclusively available on Facebook Watch, and we list them all on the SportsTV Guide's streaming section. Facebook Watch will host 25 games exclusively on the platform for broadcast. Most games will be shown on Wednesdays and will include both game action and curated content provided by MLB Network. The Facebook Watch deal is likely the beginning of an unstoppable trend. Below is three ways you can watch the MLB on Facebook Watch, [...]

Download Your Free 2018 NHL Playoffs TV Schedule

The NHL Playoffs are finally here. After 82 games, there are only 16 teams left standing with a chance at the Stanley Cup.  In the East Tampa Bay accumulated the most points and secured home-ice advantage through the conference schedule. In the West, it is Nashville that will have home-ice all the way through if they make it to the finals. There’s no doubt that the NHL Playoffs is our favorite tournament is all of sports. If you don’t normally watch hockey, you won’t see a difference, but if you do, it’s a totally different game than regular season play. The speed, the athletes and the competition all elevate to levels that even the uninitiated can acknowledge. The sports is really exciting this time of the year. 2018 NHL Playoffs TV Schedule (Round 1) Eastern | Central | Mountain | [...]

By |2018-04-09T11:09:51+00:00April 9th, 2018|Schedules, Sports TV Schedule|0 Comments

The 2018 NCAA March Madness Round 2 TV Schedule

March Madness 2018 has already been a banner year for upsets, last second shots, and weird tourney happenings. With only two number one seeds surviving, the second weekend it’s a wide-open field. In fact, Virginia was the first number one seed to ever lose in the first round…Go Retrievers, although they lost on Sunday. Just to clarify how many upsets there were: Of the 16 top seeds only seven remain. This is the worst performance of top seeds in tournament history. But have no fear, there are plenty of recognizable names still remaining, including last year’s champion, Villanova. Perennial powerhouses like Duke, Kansas, Kentucky and Syracuse are still alive and looking to knock off Nova. Download Your 2018 March Madness Round 2 TV Schedule Eastern | Central | Mountain | Pacific With all these unpredictable outcomes, this tournament might defy the odds and have the second [...]

By |2018-03-19T10:22:32+00:00March 19th, 2018|Sports TV Schedule|0 Comments

The 2018 NCAA March Madness TV Schedule

And here it comes again…March in all its Madness! For sports-themed operators this is more like Christmas than St. Paddy’s Day. The first two days of full bracket play, featuring 64 teams from every corner of the country. All with the hope they can win it all. Of course, after Thursday and Friday, it calms a bit -- unless your local team is still alive, then the real madness begins. The good news is there are no surprises in this one. You always have a minimum of two days to prepare for whatever happens with your local entrant. Download Your 2018 March Madness TV Schedule Eastern | Central | Mountain | Pacific As far as your schedules are concerned, the games are spread out over the entire day on Thursday and Friday, so that really equalizes the volume. There are [...]

By |2018-03-12T11:23:43+00:00March 12th, 2018|Schedules, Sports TV Schedule|0 Comments

In Like a Lion, Out Like a Lamb: How Sports Bars Can Prep for March Madness

Every year as March approaches, we field inquiries about the schedule for the NCAA March Madness Tournament and how to best prepare for it. Unfortunately, every year we respond by explaining, it’s really just the first two days of full field play that can be called madness. However, that doesn’t mean you shouldn’t prepare or promote to get as much from the event as possible. Check out our recent blog with some new ideas for promoting the NCAA Tournament. What makes the tournament great before it starts is also what slows it down as it progresses. With 68 teams making the cut, there is hardly a place in the US that doesn’t have a stake in the tourney before the first tip-off. Unfortunately, once play concludes on Thursday and Friday, that number dwindles to just 32 teams, and by Sunday [...]

Download the 2018 Winter Olympics TV Schedule Here!

The Winter Olympics officially begin on February 9th from PyeonChang, South Korea. During each Olympiad we try to offer you some insights on how to leverage them to your best advantage. To that end, there is good news and bad news for restaurants and bars hoping to attract guests to watch the events unfold at their locations. The good news is that there is an enormous amount of live coverage and ALL events will be available live. The bad news is that many of those events are at odd hours due the 12 hour time difference between Korea and North America. As with every Olympiad, the most important event is the first one -- the Opening Ceremony. The excitement associated with seeing all the teams march through the central stadium in their full international regalia has captivated audiences forever. This [...]

By |2018-01-29T14:29:35+00:00January 29th, 2018|Sports TV Schedule|0 Comments