Very few independent are also sophisticated marketers. But a sophisticated marketer every sports operator must be, in the 21st Century, to compete. But we can learn from those that are accomplished in direct-to-consumer marketing who leverage a tool call customer relations management (CRM) software to supercharge their marketing efforts.
Unfortunately, the sports bar and restaurant industry has lagged behind in understanding and implementing the rich set of capabilities that CRM can deliver. This is precisely why we created STVG HQ, the first and only email marketing and CRM service made specifically for sports bars. The goal is to bring all the power of CRM to operators in a way that our subscribers can finally get the value of more accomplished marketers.
CRM is Getting to Truly Know Your Guests
To fully understand the value of CRM, you must start with a question: How well do you know your guests? Sure, you know a few of their names and even some drink orders, but do you know who they root for, when their birthday falls, or what their favorite dish on your menu is? If not, that’s where CRM enters to help you collect that information and then use it to your advantage.
While all that data is valuable, the effort to collect it is equally important. Consequently, STVG HQ is designed to marry those two efforts into a coherent and fully integrated process that includes your website, promotions to capture new guests’ information, and ongoing pre-built campaigns that deliver welcome messages, birthday rewards, and big game reminders to your guests.
CRM is Tailoring Your Message to Your Guests
Once in possession of that data, STVG HQ provides you with out-of-the-box campaigns to nurture and encourage guests to visit your restaurant more often. For example, our Sports Schedule Email Widget allows you to identify key games that will be of interest to your guests and then send them special offer that will drive guest visits to redeem. Think, “Catch the Game Here and enjoy a ½ Price Appetizer” as a call to action (CTA) both for the schedule reminder and the special value you are offering.
We also have ready solutions for birthday rewards that you can easily implement with little effort and they just work. Of course, you must know the guest’s birthday to send them a reward and our program sends them the inquiry and offer automatically after they join your mailing list. These types of email are called autoresponders and we have all of your needs covered.
CRM Brings Your Guests Back into Your Building
STVG HQ is designed to facilitate campaigns that will attract guests to your email list and keep them interested in your email content. One example is the NCAA Men’s Basketball Tournament that we’ve built into a fully developed March Madness program. It’s made to collect new guest emails as well as engage your existing audience and entice them to visit.
Additionally, we integrate email capture systems on to your website to invite guests to join your email list.
Most importantly, STVG HQ is purpose built for sports-themed operators complete with the promotions and campaigns that best serve them. Our professional onboarding includes getting your email settings tuned, so that your content arrives to your audience’s inbox and reduces any spam issues.
From there we build out your autoresponders, existing campaigns, newsletter, and sports-related messaging. STVG HQ is the only solution in the email world that is focused exclusively on your needs as a sports bar.
Join Us for Our Free Email Marketing Webinar & Demo!
We encourage you to join us for our webinar, “Transforming Your Sports Bar’s Email Marketing,” on February 12th at 4pm ET/1PM PT, so we can demonstrate just how many ways we support your marketing and uncomplicate the work to execute on it.
If you have any questions, you can also reach me directly via email at aij@therailmedia or via phone (877) 291-7838 x103.
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