In the 20 years since we established the SportsTV Guide, we have learned a thing or two about the needs of sports-themed restaurant operators. We’ve done that while simultaneously becoming experts in direct-to-consumer marketing.
That experience has confirmed what you should already know… email is the most effective method of communicating to guests.
We Know Email Marketing. We Know Sports Bars.
Chief among the lessons we learned over the last 20 years is that there is nearly zero support for marketing specifically focused on sports as entertainment. Which is precisely why we decided to build STVG HQ as a place where sports bars can go to get support for direct marketing to sports fans.
When we launched The Rail Media and Daily Rail newsletter in April of 2016, we engaged a platform to provide us with customer relations management (CRM) tools and email marketing services. This powerful software allowed us to scale and manage the needs of thousands of users. As we mastered this software, we began to see the amazing applications it presented for sports bars & restaurants.
Imagine the ability to create an automated newsletter that informs guests about upcoming featured games or creating a Bracket promotion for the NCAA Basketball Tournament that takes seconds to deploy and is fully managed.
That’s what STVG HQ delivers… and so much more.
From Sports Promotions to Concierge-level Service and Beyond
We start by ensuring your email set up is optimized for the best deliverability possible. This is a technical process that we understand completely and will ensure your emails are heading to inboxes and not spam. From there, we assimilate your marketing campaigns into automated processes that require little or no intervention by you and just plain work.
We achieved this by building our own CRM software. This means you can collect data about your guests, deliver uber-targeted messaging with ease, and communicate with your audience effectively and efficiently. Everything you send will be custom branded to your sports bar’s look and feel to ensure your guests know it’s you sending them messages.
The best part, STVG HQ includes your SportsTV Guide service which allows us to price very competitively with the major email marketing platforms. We are also offering any existing subscriber our Concierge-level of service.
Concierge service includes expert email set up, email collection integrations, and inclusion of your existing marketing programs in your email service strategy. We meet with you monthly to plan your marketing schedule and deliver the supporting emails on time to the inbox of your subscribers.
If you have amassed a list of any size and would benefit from consistently and effectively communicating with that audience, then STVG HQ is for you.
Schedule a Demo & Get Started with STVG HQ
Fill out the form above and we will schedule a demo to show you more of the amazing capabilities we have created and how they will transform the way you communicate with guests. We’ll also be running a free webinar and demo on email marketing best practices, and how STVG HQ can transform your efforts.
We look forward to connecting with you on that mission!
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