/Rob Cressy

About Rob Cressy

Entrepreneur & Marketing Expert. @BaconSports Founder. Sports Marketing Huddle co-host. @InfieldChatter video creator. Usually awesome, always watching sports.

Why Sports Bars Need to Start Live Streaming Video

By Rob Cressy, Founder, Cress Media Houston, we have a problem. Consumers and Facebook love when brands post native videos (including live streaming), but there are very few, if any, sports bars or restaurants that make this part of their ongoing content creation and social media marketing mix. Lucky for you, I want to help you solve this problem, and I’m going to do so in a fun and engaging way. Let’s start with the nuts & bolts Facebook ranks live-streaming videos higher in the news feed, and users spend 3x more time watching live broadcasts than traditional videos on the platform. A recent study also showed native videos have an 186% higher engagement rate, and are shared 1000% more than videos linked to from other hosting sites like Youtube and Vimeo. What does this mean for you? Creating videos as part of your social media [...]

Sports Bar Marketing Fail: Not Speaking the Language of the Sports Fan

By Rob Cressy, Founder, Cress Media One area in which the majority of sports bars fail on social media, ironically, is on the sports side of things. So many sports-themed locations fail at speak the sports fan language. One would imagine, if you’re running a sports bar you’re a sports fan, right? It’s time for these places to talk like a fan. Recently I had Andrew Jaffee, Founder of The Rail, on my Sports Marketing Huddle podcast to talk about how sports bars can better market themselves. Gone are the days of putting up a crap-ton of TVs, throwing on some sports, and calling it a day. There are too many consumer touch-points and opportunities to create positive brand interactions to get by with just the bare minimum pieces of flair. Your guest's expectations have been raised You need to be able to speak their sports fan [...]

PODCAST: How Can Sports Bars Market More Around Sports?

The Rail Founder Joins National Sports Marketing Podcast This past week the founder of The Rail and SportsTV Guide, Andrew Jaffee, joined the nationally recognized Sports Huddlepodcast to discuss what succeeds and fails in marketing for sports-themed operators. Hosts Rob Cressy and Brian Cristiano produce this weekly comprehensive podcast that focuses on the business of sports marketing and asked Andrew to offer his insight into what works in sports bar marketing. Listen in as these guys get after an important conversation that any sports themed operator needs to hear. You can also subscribe to their podcast via iTunes and on Soundcloud. This past week the founder of The Rail and SportsTV Guide, Andrew Jaffee, joined the nationally recognized Sports Huddlepodcast to discuss what succeeds and fails in marketing for sports-themed operators. Hosts Rob Cressy and Brian Cristiano produce this weekly comprehensive podcast that focuses on the business of sports marketing and asked Andrew to offer [...]

By |2017-08-21T12:00:25-04:00April 10th, 2017|Sports Bar Marketing|0 Comments

Your Restaurant’s New Marketing Motto — Smiles Don’t Lie

By Rob Cressy, Founder, Cress Media Smiles don’t lie. It’s been a hallmark phrase for the way that I run my business, create marketing, and interact with my customers. And it should be for you too. What it means is if someone is smiling, they are probably having a good time. It is then my job to make sure that people are always smiling and having a good experience with my brand, and the groups that I work with. A good example of Smiles Don’t Lie I created an event series called the Bacon, Sports & Beer Celebration. We brought together 20 sports bars and restaurants serving bacon-inspired creations with 25 craft breweries, Nerf games, pop-a-shot, and a DJ bumping hip-hop jams. Plus everyone in attendance was rocking jerseys. Over 700 people attended it, and while it was going on, I captured photos and videos [...]

By |2017-08-21T12:10:07-04:00March 29th, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments

6 Reasons Your Sports Bar Social Media Sucks

Your sports bars social media probably sucks. Wait, what?  It’s probably your fault, too. Hold on a minute.  Let me give you some background into why I’m qualified to say that, and then we’ll get into why that is and what you can do to solve it. I’m an ideal customer for sports bars. I’m a 36-year-old male who drinks beer, loves sports, and has a healthy social life. I’m brand loyal and when I have a good experience, I share it with my network of friends. I also have 12 years of digital and marketing experience, and run a sports comedy and men’s lifestyle blog, Bacon Sports. Over the years I’ve been both a consumer of sports bar content as well as a creator of content for sports fans and brands (like NASCAR, Buffalo Wild Wings, and Hormel Bacon.) Because of [...]

By |2017-08-21T12:21:53-04:00March 23rd, 2017|Sports Bar Marketing|0 Comments

How Reaction Videos Can Be Your Sports Bar Marketing Secret Weapon

By Rob Cressy Founder, Cress Media How would you like to increase the engagement and exposure for your sports bar during March Madness just by using a cell phone and capturing the atmosphere at your establishment? March Madness is one of the most glorious times of the year for sports fans. Excitement and camaraderie are high, unforgettable moments and upsets take place, and generally everyone is out to have a good time. That means there's a huge opportunity for sports bars to create positive brand interactions with their sports fan audience, in an authentic manner, while also increasing overall brand awareness. The way to capitalize on this opportunity is by creating reaction videos. So what exactly are reaction videos & how do you create them? When a crucial play or moment in a game happens you capture the reaction of your audience [...]

By |2017-08-22T14:54:06-04:00March 14th, 2017|Sports Bar Marketing, Sports Bar Social Media|0 Comments