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Using Modern Restaurant Technology for Sports Bar Marketing

Modern technology has made life simple in almost every way. Many industries have been able to take advantage of technology in order to reduce the dependency on staff or enhance the offerings for a customer.

This is especially important in the case of a demanding business like a sports bar, which encounters people of different experiences and requirements. The sports bar provides a perfect opportunity for fans to cheer for the team along with friends and family. Yet, they provide a business that could quickly go away if they’re not meeting guests’ needs. Modern restaurant technology makes it possible for a sports bar to meet those requirements on the entertainment aspect.

Tapping into the Next Level of Projectors

Sports bars need the latest technology

The sports bar gets a huge footfall during games (especially big games), and those guests are typically fans who don’t have tickets to the game. However, they would demand an experience that is almost on par with watching the match live in a stadium. Among the basic necessities for a sports bar is a huge television and a top of the range audio system – so as to mimic the experience on a big scale.

Today, it is ideal to tap into the world of 3D projectors so as to take advantage of the growing sports events that are streamed in 3D. Even in cases where 3D content is not available, the sports bar should ensure that 4K standards are met. Satellite TVs are the norm and the modern sports bars can take advantage of the growing high-quality content given out by providers.

Next Generation AV Systems

AV Systems are better than ever

The importance of audio at a sports bar cannot be underestimated (be it music between games or live game audio), but the process of hitting the right note at all times is difficult. Technology now makes it possible for sports bar owners to come up with AV systems that are highly user-friendly and require a couple of touches in order to get everything right.

Gone are the days when those systems were highly complex and required a personnel just to maintain the same. If that personnel, who would have to be highly trained, was unavailable for some reason, the experience and ambience would suffer greatly.

The next generation AV systems are user-friendly and help provide a predefined ambience and atmosphere at all times.

Technology to Control Ambience

Sports bar lighting

Technology provides greater control over ambience by allowing the sports bar to control every facet like lighting, comfort, and security in one place.

Apart from being able to have a control over the CCTV, an owner can also control elements like the motorised shades, lighting effects, HVAC system, and even the music in one place. This can also be done using automation, which takes away most of the cumbersome elements and does not require a lot of interference from the staff. This in turn helps reduce the wage bill, provide a stable ambience, and improve profitability. Don’t be fooled – the lighting and color of your restaurant can effect how much money your venue makes!

It is no wonder that all these elements have helped increase the growing demand for modern tech when it comes to sports bar marketing. While the age-old techniques like dishing out freebies or providing offers still work great, the use of such modern technology helps to market a sports bar even better.

By |2017-11-01T12:44:46+00:00November 1st, 2017|Sports Bar Marketing, Sports Bar Technology|0 Comments

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