The Latest
How Can Sports Bars Market More Around Sports?
The Rail Founder Joins National Sports Marketing Podcast This past week the founder of The Rail and SportsTV Guide, Andrew Jaffee, joined the nationally recognized Sports Huddlepodcast to discuss what succeeds and fails in marketing for sports-themed operators. Hosts Rob [...]
Your Restaurant’s New Marketing Motto — Smiles Don’t Lie
By Rob Cressy, Founder, Cress Media Smiles don’t lie. It’s been a hallmark phrase for the way that I run my business, create marketing, and interact with my customers. And it should be for you too. What [...]
6 Reasons Your Sports Bar Social Media Sucks
Your sports bars social media probably sucks. Wait, what? It’s probably your fault, too. Hold on a minute. Let me give you some background into why I’m qualified to say that, and then we’ll get [...]
How Reaction Videos Can Be Your Marketing Secret Weapon
By Rob Cressy Founder, Cress Media How would you like to increase the engagement and exposure for your sports bar during March Madness just by using a cell phone and capturing the atmosphere at your establishment? [...]
Why ESPN College Extra Sucks (and Why You Need It!)
For years I have advocated that any operator that dares to refer to themselves as a sports bar has an inherent obligation to buy all the programming available via DIRECTV or their cable operator. I [...]
6 Cool Super Bowl Facts to Share with Your Bar’s Guests
In case you live under a rock, Houston is hosting its third Super Bowl Sunday this weekend. While you make sure the kitchen manager prepares the deep fryer, and you’ve ordered enough wings to feed the armies [...]
Terrific & Free March Madness Promo for Your Sports Bar
Sponsored by Frank's RedHot As an independent and small chain operator, you always seem to struggle when it comes to creating and deploying effective promotions in your locations. Paper signs, poorly designed POP and ‘meh’ quality [...]
Wings, Beer & March Madness… a Match Made in Sports Bars
Sponsored by Frank's King of Wings If there is any staple in the sports-themed segment of our industry, it’s the happy marriage between wings, beer, and sports. Consider this: Have you ever been to a sports [...]
What it Takes to be the Sports Bar of the Future
A major national sports-themed operator did a guest survey several years ago and found the number one reason guests visit their establishments is to watch sports. Shocking, huh? It stands to reason that if guests [...]
8 Things Every Sports Bar Must Have to Win
Whether you have 10 or 100 TVs in your restaurant, understanding the elements that create a great sports bar experience requires organization, planning, and review. Here are eight things every sports bar must have. Follow them and [...]
3 Tips To Building Sports Bar Promotions That Work
This post originally published on NextRestaurants.com By Brandon Hull Is your sports bar one of many in a busy part of town? You know, one of those “restaurant row” areas or party hubs? I recently talked [...]
Where to Find NFL Online Streams – A Sports Bar Guide
Professional sports streaming is becoming more and more popular as leagues are looking to capitalize on that growing market. And broadcast stations -- so opposed to streaming for so long -- are finally getting on [...]
How Daily Fantasy Cracks the Code for Marketing the NFL
If you are like the thousands of operators that buy the NFL Sunday Ticket each year, you are focused on making that extremely expensive programming package return a profit. To that end, most operators have looked at [...]
The Best Football Promos (so far) from Citizens of the Rail
Engaging guests on social media is important to enticing them back. Here are some of the best football promos we've seen so far from our Citizens of the Rail. Way to show personality! The Greene Turtle [...]
This Week in eSports… Should eSports be in the Olympics?
Turner Sports dubs ELeague "very successful" Competitive gaming continues to gain a foothold in traditional broadcast channels. This year TBC debuted their eSports show called ELeague, which is a competition/reality TV show that pits 24 video gaming teams [...]
