Sponsored by Frank’s RedHotFrank's RedHot King of Wings banner

As an independent and small chain operator, you always seem to struggle when it comes to creating and deploying effective promotions in your locations. Paper signs, poorly designed POP and ‘meh’ quality calls to action seem to pervade.

This is especially true for big national events like the NCAA Men’s Basketball Tournament. That’s why we are constantly encouraging you to leverage your vendors as marketing partners.

Consequently, we are very excited to announce a great (and cost free) promotion being offered by our partners at Frank’s RedHot Sauce and the folks at Dos Equis. This promotion is a great combination of high quality deliverables coupled with an easy and compelling call to action.

One of the great features of March Madness is the incredible outbursts that occur for all manner of big plays. Whether it’s a buzzer beater to win a game or power dunk that electrifies the fans, the NCAA Tourney delivers great moments of both exultation and dejection.

What makes it so great is that with 68 teams competing from all over the country, everyone has a stake in the games. This ensures incredibly diverse and rabid groups of fans invading your restaurants to root for their team.

Enter the Fuego & Frio for College Basketball promotion from Frank’s RedHot and Dos Equis.

Frank's RedHot King of Wings coastersThe promo is incredibly simple and leverages social media in an easy to access way. The provided POP includes table tents, coasters, posters, static window clings, and a schedule banner. The materials explain the “Hot Pics for Cool Tix” promo to guests.

In order to win, your guests just need to post photos of their most heated reactions  (aka, their best Fuego&Frio face) while enjoying their wings and beer, and include the tag #FRANKSFUEGOFRIO. The best pics will win a grand prize trip to the NCAA Championship in Phoenix, AZ, and a chance to win a daily $50 gift card and weekly drawing for a YETI cooler. Also – if they enter online at FranksFuegoFrio.com, they can share the love by entering their waiter/waitress/bartender into the promotion for a chance to win a grand prize trip as well!

We strongly encourage you to enhance this promotion further by asking guests to check-in or include your @name in their post. You can offer an additional incentive for the best pic from your location to make the promotion feel local while leveraging the great prizing available with a national promotion effort.

As if you need more incentive to get on board, did you know that 76% of consumers are more likely to visit a restaurant that partners with a leading brand*? Therefore, not only are you able to engage your guests with a great promotion, they are more likely to come in since this promo connects your name with Frank’s RedHot and Dos Equis.

So, let Frank’s RedHot and Dos Equis enhance your tournament performance and give your guests something extra to cheer about this March Madness.

* Source: HUSA Internal Research, Based on Imports’ Increased Profitability Over DPLS.

Dos Equis® is a registered trademark of HEINEKEN USA; Frank’s RedHot® is a registered trademark of The French’s Food Company, LLC.