The Latest
What are eSports? [VIDEO]
What are eSports, you wonder? While sports bars and restaurants are keen on showing traditional sports, eSports remains a relatively untapped market. Learn what eSports are and get an overview on what the competitive gaming market [...]
9 Things You are Getting Wrong in Marketing Football
1. You aren’t actively seeking relationships with alumni/fan clubs There are 252 Division I football teams and 32 NFL teams. It doesn’t matter where you live, there is an alumni or college fan club waiting [...]
Copa America 2016 & European Championship 2016
You may have heard soccer referred to as the “beautiful game.” Maybe you agree, maybe you don’t, but for sure you should like it this summer with the arrival of two major international competitions. Starting [...]
Why You Shouldn’t Wait to Market Football
We see this dance every year. It begins in late July when operators realize that football starts in two weeks and they haven’t done anything to market for it. We hear, “Not really a big deal [...]
Twitter to Live-Stream NFL; Yahoo! Gets the NHL, MLB & PGA
Sports Internet live-streaming has just become a little more mainstream with the NFL and NHL officially getting into the game. Twitter has won the rights to stream NFL games. The social media site will stream 10 [...]
Yankee Sports Bars, Fans Won’t See Opening Day
At 1:05 pm, Monday afternoon, April 4, 2016, Masahiro Tanaka will throw the first pitch of the New York Yankees’ 2016 season. And if you live in the New York area outside of NYC, you [...]
Lack of Individual Sound Costing Sports Bars, Restaurants Money
Individual sound in your location When we began the process of developing a survey surrounding sports sound in your restaurants, I was fairly sure I knew what the results would show. I have 20+ years of [...]
The Madness of March Madness
WOOHOO! March Madness is just two weeks away. Every year, we get emails asking for the schedule in advance and every year we have to remind people, except for Thursday and Friday of the first weekend, it doesn’t [...]
Why Sports Bars Need to Stream Web-only Games
I have been preaching for years that the way TV will be consumed in the future is going to change. When the NFL aired a game on Yahoo! this season I was proven clairvoyant. The NFL’s [...]
This Weekend in Sports TV: February 6, 2016
Super Bowl 50 is this week and that means the weekend sports schedule is fairly horrible. Nobody wants to compete with a game that draws 100 million sets of eyes. That being said, there are [...]
This Weekend in Sports TV: February 12, 2016
With a terrific schedule of action this weekend, you’ll have plenty of choices to entertain your guests. As we always encourage, use the programming you purchase to both entertain your guests and gain their trust. [...]
