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    Level Up Marketing: A Sports Bar Primer on Winning with eSports

  • Two Formula 1 (F1) race cars making a turn.

How Sports Bars Can Tap into the Magic of Formula 1

When it comes to untapped markets, sports bars may find a gold mine with Formula 1 (F1) fans. F1's US fanbase is growing at record speeds. Here’s a little more about F1, its (perhaps surprising) key fan demographic, and how sports bars and restaurants can market to the F1 fanbase.