Blog2022-04-22T11:37:53-04:00

The Latest

How to Generate an ROI on eSports Tournaments

By |Alternate Sports Programming, Sports Bar Management|

Part Six: Managing and measuring your return on investment (ROI). A lot is going into the planning, marketing and execution of your sports bar’s first eSports tournament. But once the dust settles and you’re assessing [...]

How to Plan & Execute a Great eSports Tournament

By |Alternate Sports Programming, Sports Bar Management|

Part Five: Planning and Goals Every great sports bar event starts with a plan and running an eSports tournament is no exception. This post will help you form the foundation of your event and keep [...]

How to Choose a Game for Your eSports Tournament

By |Alternate Sports Programming, Sports Bar Technology|

Part Four: Before You Host an Event, Know the Rules, Regulations and Background Previously, we’ve shared our thoughts on the massive potential that is the eSport community and why we believe sports bars and restaurants [...]

Beta Test Our New ‘Q Score’ Program

By |Sports Bar Management, Sports Bar Technology, Sports TV News|

When SportsTV Guide started in 2003, we delivered 90% of our service via fax machine. That number has flipped to under 3% of our subscribers in the intervening 15+ years. The technology we employ today [...]

How Sports Bars Can Stream eSports Events

By |Alternate Sports Programming, Online Sports, Sports Bar Technology|

Part 4: Airing eSports Events on Your Sports Bar's TVs Ok, so you’re onboard and ready to show streaming eSports at your sports bar, but how do you do that? We’re glad you asked. There [...]

Sports Bar Marketing Tips to Grow Your Fan Club Chapter

By |Sports Bar Marketing, Sports Bar Social Media|

By Nathan Hirsch & Symon Perriman Welcome back to FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. In our previous posts, we have reviewed the value of understanding the upcoming [...]

How to Fuel the Gaming Crowd with Strategic Marketing

By |Alternate Sports Programming, Sports Bar Marketing, Sports Bar Social Media|

Part Three: eSports Marketing for Sports Bars By Nick Vener and Andrew Jaffee Now that you understand who you’re targeting with eSports, the fun begins. You will need every arrow in your proverbial marketing quiver [...]

What to Know about eSports Fans & Gamers

By |Alternate Sports Programming, Online Sports, Sports Bar Marketing|

Part Two: Know Your Audience While you’ll find eSports fans across the age spectrum, it’s the younger generations – Millennials and even more so Gen Z – that have really embraced this “alternative” sports category. [...]

Choosing the Right Sports & Fan Clubs for Your Sports Bar

By |Guest Management, Sports Bar Marketing|

By Nathan Hirsch & Symon Perriman So, you want to host a fan club for a popular sports team at your bar? In this six-part series we are enlisting the help of our friends at [...]

The Major Audience Sports Bars are Missing

By |Alternate Sports Programming, Sports Bar Management, Sports Bar Marketing|

Part One: Introduction By Nick Vener and Andrew Jaffee Our mission at the SportsTV Guide is to help you stay in front of trends in our industry and facilitate you leveraging those trends for your [...]

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