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The One Soccer Promotion Every Sports Bar Should Run

Heineken has come up with a simple, but elegant soccer-themed promotion that we encourage everyone to participate in. The World Cup is a bit of a mystery to many North American operators. We have sports on lockdown in these parts and football doesn’t mean soccer here. So, every four years when the World Cup boots off, our operators grow concerned they won’t be able to take advantage of the event. This year’s tournament is further complicated by being in Russia where the time is 7 hours ahead of the US East Coast. Determining a promotion that will engage your football fans (sorry, it’s just not soccer outside the US) can be complicated. So, here’s how the promotion works… Heineken provides all the marketing materials you need to promote their RAISE THE SCARF promotion. Any guest that buys four bottles of [...]

By |2022-06-08T09:25:20-04:00May 29th, 2018|Sports Bar Marketing|0 Comments
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6 Infographics to Get You Ready for the 2018 World Cup

The 2018 FIFA World Cup in Russia is just a few short weeks away. If you haven't yet, you should be marketing the World Cup to your guests right now to build up anticipation. To get your sports bar ready, here are six infographics detailing what you and your guests can expect from the World Cup this year. Share 'em with your staff so they continue to be sports experts for your guests, and share 'em on your website and social media to garner up some conversation with guests and soccer fans. 1. The 32 Teams That Reached The 2018 World Cup It's been a long road but World Cup qualifying has ended and we now know all 32 soccer teams who will compete at the 2018 World Cup in Russia. Peru and Australia were the last two teams to [...]

By |2022-06-08T09:32:41-04:00May 11th, 2018|Sports Bar Marketing|0 Comments
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How Sports Bars Can Market International Soccer Tournaments

Once every four years the world comes together to celebrate the Beautiful Game with the biggest international soccer tournament. Soccer fans, long suffering in the United States, can now watch the entire tournament on ESPN and have been able to for several iterations. This year’s event is being held in Russia and is sure to be one of the world’s most watched sporting events. This means it’s popular and easily available. So, sports bar operators better have some solid marketing ready to give guests a reason to check out the games at your joint. That leads us, inexorably, here to discuss the best ways restaurants and bars are celebrating the world championship of soccer (could I sound any more American with that description?). But, in fact, that’s exactly one of the ways you can leverage the tournament, by using good [...]

By |2022-06-08T09:33:42-04:00May 11th, 2018|Sports Bar Management, Sports Bar Marketing|0 Comments
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9 Ways to Use Video Games as an Opportunity for Growth

The arcade-bar/video game night has seen a boom in popularity and a lot of it has to do with timing. For those of us whom grew up with video games, we are now at the age where we can appreciate a good drink at a nice bar surrounded by friends. This is where the two melds together perfectly, creating the arcade-bar, the restaurant industry’s latest trend. The theory within the bar arcade or video game nights is simple: People have something fun to do while eating and drinking. Games are fun and will  transfer into people staying longer and spending more. And if it’s just fun enough, your guests will come back week after week and then boom! Successful game night. Video games and board games can blend seamlessly through different sections of your bar. Think stations. People can find [...]

By |2022-06-08T09:35:48-04:00April 19th, 2018|Alternate Sports Programming, Sports Bar Marketing|0 Comments
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It’s Time for Sports Bars to Score with Fantasy Baseball

Pitchers and catchers are about to report, which means two things – we still have a month and a half left of winter (ugh) and baseball is around the corner (yay!). And that means another prime marketing opportunity for sports bars -- fantasy baseball. We know. When most of us think of fantasy sports, we probably just think of football. But sports bars shouldn’t just limit themselves to the gridiron. Fantasy baseball is also a huge pastime for fans, and operators would be wise to at least look into how they can leverage themselves as the place to be for draft day. “At no point has any sports bar ever marketed me from a fantasy angle,” said Rob Cressy, founder of Bacon Sports and Cress Media, which specializes in sports content marketing. “It’s such a big opportunity, too. Speak the [...]

By |2022-06-08T09:40:41-04:00February 20th, 2018|Guest Management, Sports Bar Marketing|0 Comments
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How Sports Bars Can Prep for March Madness

Every year as March approaches, we field inquiries about the schedule for the NCAA March Madness Tournament and how to best prepare for it. Unfortunately, every year we respond by explaining, it’s really just the first two days of full field play that can be called madness. However, that doesn’t mean you shouldn’t prepare or promote to get as much from the event as possible. Check out our recent blog with some new ideas for promoting the NCAA Tournament. What makes the tournament great before it starts is also what slows it down as it progresses. With 68 teams making the cut, there is hardly a place in the US that doesn’t have a stake in the tourney before the first tip-off. Unfortunately, once play concludes on Thursday and Friday, that number dwindles to just 32 teams, and by Sunday [...]

By |2022-06-08T09:41:46-04:00February 6th, 2018|Guest Management, Sports Bar Marketing, Sports TV Schedule|0 Comments
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7 March Madness Promotion Ideas for Sports Bars

March Madness is a huge opportunity for bars and restaurants to seize every year. With several games on almost daily, owners and managers can leverage the madness with promotions and deals for dine-in or take-out customers alike. That said, what are some of the routes to take pharmacieinde.com? We’ve got you covered with some March Madness promotion ideas to use to make your NCAA tourney season a slam dunk (sorry, we know). 1. Brackets Let’s start with the most traditional route – the NCAA March Madness Bracket. Brackets can be a relatively low impact/most bang for your buck option for a promotion. You can go with one big prize for the overall bracket winner, prizes for winners of each round of the tournament, or even mix in discounts for anyone who even chooses a single game correctly to incentivize playing [...]

By |2022-06-08T09:42:54-04:00February 6th, 2018|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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7 Reasons to Watch the NFL Playoffs in a Sports Bar

1. Because your mom would look silly in a referee uniform. 2. Because you won’t have to clean up after your incredibly sloppy friends. You can host that party at a sports bar and they’ll do all the work, clean up after and even say thank you as you leave. 3. Because at a sports bar we never run short of hot wings and cold beer. 4. Because you might meet your future ex-spouse. According to a 2010 Princeton Study 20.7% of you will meet your future spouse in a bar. Whether they become your “ex” is entirely up to you. Just make sure you negotiate who your favorite sports teams are in advance. 5. Because SIZE MATTERS (when it comes to TVs)! 6. Because you can’t do the wave alone. 7. Because hating on Brady, Manning, Palmer or Newton is a team sport. Via NFL on CBS Join [...]

By |2022-06-08T13:14:25-04:00January 2nd, 2018|Sports Bar Marketing|0 Comments
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It’s Not the NFL’s Fault

When the founder of Papa John’s decided to blame the NFL for his sagging sales, he was met with some pretty heavy hits from other pizza players in the market. Both Domino’s and Pizza Hut (arch-enemies, BTW) came out in response to dispute the claim. Now we have another food service put blame on the NFL and the league’s declining ratings for sales woes -- Sanderson Farms, Inc. The chicken wing company’s CEO made claims that their long run of high wing prices has ended because of waning interest in the league. A little examination of this claim sure makes it hard to take seriously. Let’s start with some facts. Full-service restaurants have been seeing significant traffic declines for the past 24 months. This has been the case as wing prices have been elevated to new heights. This is a [...]

By |2022-06-08T13:15:29-04:00December 18th, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments
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3 Steps to Making Wings a Centerpiece of Your Tailgating Menu

The NCAA Bowl Season is a time when folks gather to watch their favorite university duke it out for bowl supremacy. We already know that wings and football just make sense and that’s why we strongly encourage you to drive real results by offering wings as a centerpiece to your Tailgate Catering menu. Folks are consuming food in so many different ways than in times past pharmacieinde.com. With the explosion of delivery during the past year and fully prepared meals from grocery stores, operators are faced with the challenge re-capturing the business that has moved to either of these options. Catering is a perfect solution. The home tailgate has grown over the years with fans coming together to watch games on their own outsized TVs in the comfort of their own homes. That’s why the timing is perfect to match [...]

By |2022-06-08T13:17:44-04:00December 8th, 2017|Sports Bar Marketing|0 Comments
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Using Modern Restaurant Technology for Sports Bar Marketing

Modern technology has made life simple in almost every way. Many industries have been able to take advantage of technology in order to reduce the dependency on staff or enhance the offerings for a customer. This is especially important in the case of a demanding business like a sports bar, which encounters people of different experiences and requirements. The sports bar provides a perfect opportunity for fans to cheer for the team along with friends and family. Yet, they provide a business that could quickly go away if they’re not meeting guests’ needs. Modern restaurant technology makes it possible for a sports bar to meet those requirements on the entertainment aspect. Tapping into the Next Level of Projectors The sports bar gets a huge footfall during games (especially big games), and those guests are typically fans who don’t have tickets [...]

By |2022-06-08T13:20:20-04:00November 1st, 2017|Sports Bar Marketing, Sports Bar Technology|0 Comments
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Are You Making These Three Social Media Mistakes?

The basics of social media marketing is easy. You create some content, load it to your preferred social media platform, hit publish, and let the hits come on in. Right? Right. Also, not right. While posting on social media is super easy, building a solid foundation and strategy for that simple task takes a little more effort. It’s also a make or break aspect of your social media efforts. Yet, many sports bars and sports-themed restaurants overlook it or flat out get it wrong, according to Rob Cressy, founder of Bacon Sports. And they’re getting it wrong because they’re failing to realize who their true competitors are on social media. And spoiler, it’s not other restaurants. “[Sports bars] are competing with the attention of Buzzfeed, Barstool Sports, Donald Trump, cat videos,” Cressy said during the “All Sports are Social” session [...]

By |2022-06-08T13:34:53-04:00September 18th, 2017|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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