Understanding the Marketing Potential of eSports for Sports Bars
On paper, the concept may seem absurd. Who wants to watch somebody else play video games? Is there really a market of third siblings forced to spectate while their older siblings take turns with Mario and Luigi out there? To ask those questions in the first place is to fundamentally misunderstand the appeal of eSports. Nobody questions why millions of people tune into the NFL every Sunday afternoon or shell out hundreds of dollars for baseball tickets. The concepts of professional eSports and major league athletics are not as different as you might think. Sure, the gladiator aesthetic and the barbarism is virtually non-existent -- or is it existent, virtually? -- but at the end of the day, in both events, you have spectators observing someone else playing a game. There are flamboyant personalities, tense drama-inducing moments, and fanbases cheering [...]











