The Latest
How to Keep Business Booming on Off-Nights
Every sports bar experiences lulls, slow seasons, and dead nights. When your business model depends on basketball fans packing your bar, naturally your sales will be leaner on basketball-free nights. How do you occupy the [...]
Creating a Menu Worthy of the Bruins-Blackhawks NHL Winter Classic
For decades, January 1st belonged to the NCAA and the multitude of football bowl games played to ring in the year. Since 2008, however, the day has shared the spotlight with the NHL, as the [...]
Bowl Your Guests Over for the End of College Football Season
With the calendar about to roll over, the number of days you have to boost your sales with hungry, thirsty football fans keeps growing smaller. Fortunately, the NCAA ends their season like a Fourth of [...]
Understanding the Marketing Potential of eSports for Sports Bars
On paper, the concept may seem absurd. Who wants to watch somebody else play video games? Is there really a market of third siblings forced to spectate while their older siblings take turns with Mario [...]
How to Attract & Host Amazing Alumni Group Events
There’s a reason why seemingly every classic TV show from the 1980s has been rebooted in recent years. Nostalgia is a powerful drug. Whatever it is that forces us to see the past through rose-colored [...]
The 2018-19 NCAA Bowl Championship Series TV Schedule
The NCAA Bowl Championship Series (BCS) system is one of the most entertaining approaches to irrelevant sporting events ever known. There are forty individual games and only three of them count, and that doesn’t count [...]
Team-Themed Chicken Wing Recipes to Attract NHL Fans
It’s autumn, which means one thing: football. Right? Wrong. If your marketing program is putting all of its eggs in the Saturday/Sunday basket then you’re likely missing out on a few market segments, including hockey [...]
Marketing the NHL’s ‘European Game of the Week’ to Fans
It would appear the NHL is taking a page out of the NHL and NBA playbooks by turning their eyes to Europe. The league announced that they are adjusting their schedule to more weekend mid-day [...]
Upgrading Your Sports Bar’s A/V System for a Better Experience
I often point to a survey that was done years ago by a major national chain that revealed why guests visit a sports bar. The number one reason was, “because it’s a great place to [...]
Download the 2018 MLB Postseason TV Schedule
When Major League Baseball began the Wild Card Game in 2012, they wanted to include more teams with a chance to make the playoffs. One wouldn’t believe they envisioned the two tiebreaker games we have [...]
3 Fun Ways to Drive Restaurant Sales During Football
You may have heard, but football ratings are way down. Since most of our subscribers rely on football to deliver relief from an all too slow summer, this is really bad news. Although, it doesn’t [...]
Three Hurdles to Sports Bars Marketing the NFL
The last several years have been tough on the NFL brand. Starting with Deflategate and running all the way to this past week’s continued anthem protests by players, the league has managed too many controversies. [...]
3 Winning Strategies for Sports Bars Marketing NCAA Football
Of the six major American sports, college football is by far the most overrated one for sports bars. Not because it doesn’t drive traffic -- it does! Not because there isn’t enough coverage -- there [...]
What You Can Learn About Social Media from Leagues & Teams
Since the social media was fully embraced by the sports industry, the management of sports teams, leagues, and associations began to use them as a tool to promote their growth and connection to the fans. [...]
How Sports Bars Can Make the NFL Preseason Work for Them
For the NFL, the preseason is a chance to get their teams ready for the season. The same is true for sports bars and sports-themed operators -- and that’s why we love the NFL Preseason. [...]
