The Latest
Which Sports Do Americans Follow?
For years, we’ve been saying the number one reason why sports fans come to visit your bar is to watch sports. But which sports? Unless you’ve polled your own guests or done some sales vs. [...]
3 Ways Sports Bars Can Shore Up Their Slow Nights
With the end of the NBA Finals and NHL Stanley Cup Finals comes a dearth of mainstream sports to show. Sports bar operators are basically down to just baseball for nightly and weekend events, plus [...]
How to Create ‘Stickier’ Customers in 4 Easy Steps
You want “sticky” customers. No, not customers who have doused themselves in honey or glue, but those who continue to return, whether that’s for wing night, game night or just to enjoy a meal with [...]
4 Ways to Engage Your Guests Longer
Table turnover is a tricky business. You don’t want to rush anyone out the door before they’ve made their last purchase, but you shouldn’t let them stay so long that you lose waiting parties to [...]
Download the 2022 March Madness TV Schedule
Here we go again, the madness that is March has finally arrived. Some folks say that the holidays are the best time of the year, but those of us in the sports-themed restaurant segment know [...]
4 Ways to Grow Your Customer Base
When it comes to marketing, complacency means stagnation, and stagnation means no new customers. No sports bar wants to see their customer base dry up. That means that even after you have a core group [...]
4 Ways to Drive More Revenue at Your Sports Bar
Everyone knows that profit margins are slim in the restaurant industry. As a result, owners are constantly looking for ways to reduce overhead and drive more revenue. At first, this can seem tricky. Sure, you [...]
Introducing the SportsTV Guide for Digital Signage
We have been in the business of supporting sports-themed operators for nearly 30 years, but that doesn’t stop us from aspiring to bring you more every day. Which is why we are so excited [...]
Instagram Sports Bar Marketing Trends in 2021
Andre Oentoro, Contributor If you're running a sports bar, having loyal customers from local fandom can be challenging. With so many bars and restaurants offering a similar menu with great ambience, it's indeed tough work [...]
What to Know about the 2021 Tokyo Summer Olympic Games
The last eighteen months have been a tumult of change, frustration and loss for most people around the world. Which is why the Summer Olympics in Tokyo should be a welcome distraction this year…or will [...]
Exploring Intricacies of Opening a Sports Bar
By Hannah Butler, Contributor Most often, those people who appreciate the excellent atmosphere when watching sports strive to open a sports bar. This is a rather interesting business niche, which can become very profitable. It [...]
What to Know About the 2021 NFL Season
The NFL had one helluva year in 2020. It was a season where their storybook QB won his 7th championship all while navigating a once in a century pandemic. What could they possibly offer in [...]
4 Alternative TV Content Options for Sports Bars
The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have [...]
Ideas & Benefits for Sports Bar Digital Displays
By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and [...]
7 Sports Bars Marketing Tips to Keep in Your Lineup
By Michael Goorman, Contributor Good food, drinks, and entertainment no doubt make for a busy sports bar. These three things should be your absolute priority – quality sells itself. But if you want a fully [...]
