The Latest
Get Your Sports Bar Ready for MLB Opening Day
MLB Opening Day is almost here. Here's how sports bars can prep for America's pastime and make Opening Day a grand event.
Download the 2024 March Madness TV Schedule
The 2024 March Madness is about to begin. Here's the entire tournament TV schedule for sports bars, broken out by time zone.
How Sports Bars Can Tap into the Magic of Formula 1
When it comes to untapped markets, sports bars may find a gold mine with Formula 1 (F1) fans. F1's US fanbase is growing at record speeds. Here’s a little more about F1, its (perhaps surprising) key fan demographic, and how sports bars and restaurants can market to the F1 fanbase.
What the Sports Streaming Super App Means for Sports Bars
ESPN, Fox Sports, and TNT Sports have announced a joint sports-streaming super app. But what does this mean for sports bars and restaurants?
How STVG HQ Elevates Sports Bar CRM Efforts
If you're looking to improve your direct marketing and CRM efforts, turn to STVG HQ. Here's how our new service changes the games for sports bars.
Understanding the Power of Sports-themed CRM
If you want pro-level marketing for your sports bar, you need to harness the power of a sports bar CRM.
Introducing the Only Email Service Designed for Sports Bars
Introducing the SportsTV Guide HQ, the only email marketing and CRM service designed specifically for sports bars and sports-themed restaurants.
The 2024 NFL Playoff TV Schedule is Here!
The 2024 NFL Playoffs are here! Download your free TV schedule, made for sports bars, and broken down by time zone for easy reference.
Why Your Sports Bar Needs Access to Every NFL Game
The latest streaming data doesn't lie. Your sports bar needs to be able to show every NFL game available. And that means signing up for Peacock Sports Pass which has exclusive rights on two big NFL games that won't be available on other commercial vendors.
Don’t Miss These Two Big Streaming-Only NFL Games
If your sports bar wants to show two big streaming-only NFL games this season, you'll need to sign up for Peacock Sports Pass, exclusively through UPshow. Here are the deets.
How to Get Fans to Visit Your Sports Bar When Their Team Sucks
There hits a point in every season of every sport where it’s obvious that a local favorite team just sucks. How do you get fans to keep coming to visit your sports bar to watch the game? Here are a few ideas to get ya going.
Maximize Your Sports Bar’s Alcohol Sales this Football Season
Exclusive data shows what alcoholic beverages diners prefer nationwide, giving bistro and bar operators intel that’s good for this football season and beyond.
Download the 2023 MLB Postseason TV Schedule
The 2023 MLB Postseason is here! Download the free TV game schedule, compliments of the SportsTV Guide.
Will Basketball Dethrone Football as America’s Favorite Sport?
Football is America's true national pastime, but that may change as Gen Z sports fans favorite basketball and the NBA over the NFL.
4 Ways to Make Game Day at Your Sports Bar Even Better
Turn your sports bar game day from good to great. Here are four ways of creating a Hall of Fame worthy experience at your sports restaurant.
