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About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.
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The 2017 Football Marketing Bootcamp Syllabus

Our 2nd Annual Football Marketing Bootcamp is just a couple of weeks away and we thought we should share the full syllabus planned for the event. The obvious goal is to support operators in key areas of marketing that are challenging, but offer the best return on investment. To that end, we have identified four key subjects based on your responses to our recent survey. Below is a brief description of each segment and the names of the folks presenting or participating in panels. The seminars will be available via live stream on our YouTube channel and you can register for the event by clicking here! Session 1: All Sports are Social Host Rob Cressy of Cress Media. Rob is a seasoned social media expert who recently moderated an event specifically surrounding social media and restaurants. He also operates produces a great podcast that focuses [...]

By |2022-06-08T13:52:26-04:00June 12th, 2017|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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We Told You So! Internet Streaming is Important

Don’t Blow it with Guests by Not Showing Streaming Sports You have probably heard someone say, “I hate to say, I told you so!” right before they say, “I told you so!” That’s a little how I felt on Sunday when I receive a flurry of calls from subscribers expressing their dismay and disappointment that we had neglected to list the Barcelona vs. Eibar, La Liga Espana soccer match. Just one problem…that match was exclusively on Live Stream and not available on broadcast TV. Therefore let me just say, “I told you so!” We have been screaming from the rooftops for years about the value and importance of streaming live sporting events and only those of you that listened were able to deliver the game your guests wanted on demand. The cost of accomplishing this feat was an inexpensive netbook or other internet enabled [...]

By |2022-06-08T13:54:14-04:00May 22nd, 2017|Online Sports, Sports Bar Management, Sports Bar Technology|0 Comments
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Why ESPN College Extra Sucks (and Why You Need It!)

For years I have advocated that any operator that dares to refer to themselves as a sports bar has an inherent obligation to buy all the programming available via DIRECTV or their cable operator. I have been passionate and adamant that this is the way to build your business and prove to your guests that YOU ARE THE PLACE to watch sports. Well, this past week, my resolve has been sorely tested by a sports PPV package, ESPN College Extra (ESPNCX). ESPN College Extra is a hybrid of two previous stations — ESPN Game Plan and Full Court. The problem with this union is that College Extra has essentially thrown away the wheat and kept the chaff. For example, last week in 27 games delivered by ESPNCX, only three were between ranked teams. With NCAA Football, out of 140 games aired there was a grand total of two games with ranked [...]

By |2022-06-08T14:05:01-04:00February 17th, 2017|Sports TV News, Sports TV Schedule|0 Comments
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Terrific & Free March Madness Promo for Your Sports Bar

Sponsored by Frank's RedHot As an independent and small chain operator, you always seem to struggle when it comes to creating and deploying effective promotions in your locations. Paper signs, poorly designed POP and ‘meh’ quality calls to action seem to pervade. This is especially true for big national events like the NCAA Men’s Basketball Tournament. That’s why we are constantly encouraging you to leverage your vendors as marketing partners. Consequently, we are very excited to announce a great (and cost free) promotion being offered by our partners at Frank’s RedHot Sauce and the folks at Dos Equis. This promotion is a great combination of high quality deliverables coupled with an easy and compelling call to action. One of the great features of March Madness is the incredible outbursts that occur for all manner of big plays. Whether it’s a buzzer beater to win [...]

By |2022-06-08T14:06:40-04:00January 27th, 2017|Guest Management, Sports Bar Marketing|0 Comments
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Wings, Beer & March Madness… a Match Made in Sports Bars

Sponsored by Frank's King of Wings If there is any staple in the sports-themed segment of our industry, it’s the happy marriage between wings, beer, and sports. Consider this: Have you ever been to a sports bar that didn’t carry chicken wings? Sure, plenty of them don’t have pizza or barbecue, but I would be shocked if the number of sports bars that don’t serve chicken wings broke into the double digits. This got me thinking, we don’t pay proper attention to this incredibly popular (and profitable) menu item with its significant contribution to the triumvirate that is wings, beer, and sports. It’s time for that to change. We wanted to give you some ideas about how to couple wings with beer & sports, starting with the upcoming NCAA Basketball tournament. With 68 teams qualifying, March Madness literally engages the entire country [...]

By |2022-06-08T14:07:30-04:00January 20th, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments
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What it Takes to be the Sports Bar of the Future

A major national sports-themed operator did a guest survey several years ago and found the number one reason guests visit their establishments is to watch sports. Shocking, huh? It stands to reason that if guests are expressing their desire to enjoy great content at your place, you should deliver it in the most efficient and highest quality ways possible. But there’s a rub. What defines a great sports-watching experience has changed dramatically over the past few years. Guests want to view games on-demand, check their own fantasy results, see a wider variety of content, and expect you to keep them informed about what they can see at your place. This is why, we have identified four areas that you can address right now to ensure your sports bar remains a great place to watch games well into the future. Update Your AV Systems [...]

By |2022-06-08T14:09:13-04:00December 8th, 2016|Sports Bar Management, Sports Bar Technology|0 Comments
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8 Things Every Sports Bar Must Have to Win

Whether you have 10 or 100 TVs in your restaurant, understanding the elements that create a great sports bar experience requires organization, planning, and review. Here are eight things every sports bar must have. Follow them and you will grow. Ignore them and your guests will eventually look elsewhere for the service standards. #1 The Latest Technology The restaurant industry truly led the pervasion of HD TV. Since the 2000s, the technology has taken several leaps forward. Unfortunately, many sports-themed operators are still employing technology solutions from the 1970s. Your goal should be to make your average sports fan fantasize about having your A/V system in their home. With today’s matrix systems, content can be deployed to any and all TVs using a tablet or mobile phone to control all elements of the A/V. What’s even more apparent is that guests expect us to [...]

By |2022-06-08T14:10:03-04:00November 11th, 2016|Sports Bar Management, Sports Bar Technology|0 Comments
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3 Tips To Building Sports Bar Promotions That Work

This post originally published on NextRestaurants.com By Brandon Hull Is your sports bar one of many in a busy part of town? You know, one of those “restaurant row” areas or party hubs? I recently talked with Nick Fosberg, a creative and smart guy, and I’m going to share with you some lessons on bar promotions that work, straight from his real world of running restaurants and bars. No pie-in-the-sky thinking. Nick not only runs his own bar, and is starting a second one, but teaches other bar and restaurant owners how to succeed with creative marketing tactics. If you own a sports bar and haven’t checked out his stuff, you really should. He teaches a system called Loyal Regular Value Optimization that helps differentiate a bar or restaurant with its marketing. (No affiliate relationship with Nick, I get nothing for forwarding you to him; he’s just [...]

By |2022-06-08T14:11:21-04:00September 30th, 2016|Sports Bar Marketing|0 Comments
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How Daily Fantasy Cracks the Code for Marketing the NFL

If you are like the thousands of operators that buy the NFL Sunday Ticket each year, you are focused on making that extremely expensive programming package return a profit. To that end, most operators have looked at fantasy football and thought, “How do I make this work for my business?” The popularity of fantasy has exploded from its infancy in 2003 when 15.2 million players participated in leagues to this past year when 56.8 million played fantasy sports. In fact, 19% of the US population and 14% of Canadians played fantasy sports last year. Even more intriguing is the fact that the typical fantasy player spends 3X more than the average guest with an average check of $47. Additionally, 58% of fantasy players visit your establishment with two or more people and 45% of them return 2-3 times per month. Those numbers are amazing, but [...]

By |2022-06-08T14:14:54-04:00August 28th, 2016|Sports Bar Marketing|0 Comments
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NFL Fantasy Football Marketing kits available for pre-order (7/1)!

Beginning July 1st, the 2016 NFL Fantasy Football Marketing Kits will be available for pre-order on directvmvp.com. To order a kit, customers do not need to be NFL SUNDAY TICKET subscribers. This is a great way for you to build awareness and generate even more sales with fans who spend nearly $26.4 billion per year participating in fantasy sports. NFL Fantasy Football Marketing Kits comes with The Fantasy Football Playbook which contains information a bar/restaurant owner can use to prepare their business to host successful fantasy drafts. Kits will also include a wide range of additional marketing materials, including: Coasters Posters Window clings And more For the drafting leagues, the kit will include “Fantasy League Packs” with: A draft board Individual draft sheets Players stickers Pencils that bar/restaurant owners can give to the drafting league Draft timer To order a kit, log into DIRECTVMVP.com and use your credits when ordering. Kits [...]

By |2022-06-09T09:54:56-04:00July 1st, 2016|Sports Bar Marketing|0 Comments
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9 Things You are Getting Wrong in Marketing Football

1. You aren’t actively seeking relationships with alumni/fan clubs There are 252 Division I football teams and 32 NFL teams. It doesn’t matter where you live, there is an alumni or college fan club waiting for you to offer them sanctuary in your building. These folks are loyal and come in groups. Yes, you will have to discount for them a bit, but they will also come back when they aren’t with their group and the alumni clubs operate through basketball season. They are college educated and typically spend money happily if they feel accommodated. Building programs to attract these guests does take some effort, but the rewards are significant. A typical alumni club will communicate their schedule to you for the season and, if you are their preferred viewing venue, that is additional exposure at no extra cost. New [...]

By |2022-06-09T10:04:50-04:00June 23rd, 2016|Sports Bar Marketing|0 Comments
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Copa America 2016 & European Championship 2016

You may have heard soccer referred to as the “beautiful game.” Maybe you agree, maybe you don’t, but for sure you should like it this summer with the arrival of two major international competitions. Starting Friday, June 3rd, the Copa America 2016 lands on US soil for the first time ever. On the following Friday, June 10th, the European Championship kicks off, often referred to as the “real World Cup.” The great news is they both air during different revenue periods and are 100% on regular TV channels. If you don’t remember, the Copa America 2016 was central to this past year’s FIFA corruption scandal, complete with federal indictments, international intrigue, and embarrassing perp walks. That’s all behind us now and the event is sure to be a big deal with venues coast to coast hosting many of football’s (soccer to you and me) international [...]

By |2022-06-09T10:07:46-04:00May 26th, 2016|Sports TV Schedule|0 Comments
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