May
With May comes spring flowers and a ton of playoff games. That’s right, May is the month that both the NHL and NBA storm through their main playoff schedules, but they aren’t only ones. You also get the semifinals of the UEFA Champions League and semis and final game in UEFA Europa.
Add to that the NCAA Lacrosse tournament, the French Tennis Open, and the PGA’s Player’s Championship, and the month is stocked with great content to drive traffic and delight your guests. It’s up to you to take advantage and use this content to drive your summer promotions and keep them coming back until football resumes in the fall.
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April
Having seen a few April calendars over the last 20 years of publishing SportsTV Guide, we can assure you, things don’t slow down once March Madness has ended. For example, in April one major league opens their season as two others begin their playoffs. This coupled with myriad events and other leagues also hosting playoffs, the month is filled with opportunities to drive traffic. Let’s look at what April has in store for you and your guests.
April is well known as the home of Opening Day for Major League Baseball. While most teams begin their seasons on the last week of March these days, the month still retains the excitement surrounding the return of American’s favorite past time. It also means that you’ll have plenty of content nightly to keep guests engaged and interested in your TVs.
While baseball is getting underway, April is the season terminus for both the NHL and NBA seasons. It all tips off with the second year of the NBA Play-in tournament followed closely by the end of the NHL season and playoffs. Which translates to meaningful games the entire month of April, pretty much nightly.
When it comes to events April has plenty. The biggest by far is the first golf major at Augusta National for The Masters. There is also UFC 300 which is quite a milestone for that organization. Finally, you also have the UEFA Champions and Europa Leagues Quarter and Semi-finals to create some mid-day, mid-week excitement at your bar.
All in all, April delivers on every front. Heck, you even get the NFL Draft which can be as big as any sporting event of the year. Have a great spring and be sure to use April’s content to drive traffic throughout the summer with all of your other marketing programs.
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