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Prepping Your Sports Bar for Outdoor Entertainment

Summer is here – finally! And with that comes warmer weather and increased interest in hanging outdoors. Having an outdoor seating area is great for any restaurant, but it can a truly unique experience for sports bars. Who doesn’t like the idea of sitting outside, enjoying their favorite beer or frozen drink, while watching the big summertime games with friends? An outdoor sports bar area can make for a unique and memorable experience for your guests, but it does take a little extra legwork than your run-of-the-mill outdoor restaurant patio. You’re not just seating guests and dropping off their food and drinks; you’re trying to create a magical place to watch sports. Here are some things to consider as you prep your sports bar’s patio for outdoor entertainment. You Need Plenty of TVs We’re starting with the no-brainer. [...]

By |2023-05-25T10:36:18-04:00May 25th, 2023|Guest Management, Sports Bar Management, Sports Bar Technology|0 Comments
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Modern In-House Marketing Tips for Sports Bars

A lot of sports bar operators spend most of their marketing efforts on trying to get new guests through their doors. And while it’s super important for growth, as an industry we sometimes forget that the best people to market to are the ones already in our seats. In fact, studies suggest that, depending on your industry, acquiring a new customer can cost five to seven times more than retaining an old one. So, it’s economical to put some energy into keeping guests coming back. If they’re enjoying your venue, other folks will hear about it. Your current guests are your most captivated audience. They’re already in your seats, enjoying your drinks, dishes, and atmosphere. Now’s the best time to market your sports bar’s upcoming events, specials, social media, or anything else you think is noteworthy. Let’s take a [...]

By |2023-05-02T10:52:45-04:00May 2nd, 2023|Sports Bar Marketing, Sports Bar Technology|0 Comments
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4 Ways to Drive More Revenue at Your Sports Bar

Everyone knows that profit margins are slim in the restaurant industry. As a result, owners are constantly looking for ways to reduce overhead and drive more revenue. At first, this can seem tricky. Sure, you could raise prices, but you risk outpricing your customers. Maybe you want to cut back on employee hours, but with today’s labor market that’s just asking for trouble — you don’t want to be short-staffed on a busy night. So how do you strike a balance between revenue and cost? By leveraging what you already have: your in-venue television screens. If you’re only using your in-venue TVs to run cable news and sports events, you’re missing out on a lot of revenue. In this blog, we’ll take you through four messages any sports bar or restaurant can put on their screens that increase customer engagement [...]

By |2022-06-07T12:19:26-04:00February 24th, 2022|Sports Bar Marketing, Sports Bar Technology|0 Comments
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Introducing the SportsTV Guide for Digital Signage

We have been in the business of supporting sports-themed operators for nearly 30 years, but that doesn’t stop us from aspiring to bring you more every day. Which is why we are so excited to announce our newest innovation for accessing the data your subscription provides -- The SportsTV Guide for Digital Signage. This new product is made possible via our collaboration with the best-in-class digital signage and customer engagement platform, UPshow. Together, The SportsTV Guide and UPshow deliver the ultimate guest sports entertainment experience possible at your restaurant. Giving You New & Exciting Ways to Connect to Your Guests Where do we begin? It all started several years ago, when we launched our Web Widget that allowed users to embed their sports-on-TV schedule directly on their websites. This enhancement is so simple and has been widely embraced by [...]

By |2022-06-07T12:23:10-04:00February 11th, 2022|Sports Bar Marketing, Sports Bar Technology, Sports TV News|0 Comments
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4 Alternative TV Content Options for Sports Bars

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how does our industry do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at traditional content. However, we believe not having a plan for alternative content is a fatal error in any restaurant or bar and grill. Whether you want to deliver custom messages to your guests through digital signage platforms like Atmosphere or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, we compiled a few options to expand [...]

By |2022-06-07T13:13:45-04:00June 15th, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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Ideas & Benefits for Sports Bar Digital Displays

By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and small cafes have increasingly started using their digital displays for capturing the attention of their visitors and providing them with a lively experience. Due to the neck-to-neck competition, the owners of the sports bar are always trying their hands on the new digital signage content ideas that can entice their visitors and entertain them for a longer time. Top Digital Signage Content Ideas for Sports Bar Here are some of the engaging digital signage content ideas for sports bar. 1. Live Sports Tournaments As the name suggests, the sports bar is the place where food and drinks are served along with the information of sporting [...]

By |2023-08-25T10:01:23-04:00February 22nd, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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6 Sports Bar Text Messaging Strategies that Boost Sales

By Alexa Lemzy, Contributor When it comes to marketing your sports bar, creating engaging and personal marketing campaigns that reach your guests can be a challenge. Text messaging, however, can make it easy to contact your guests directly with personalized messages and offers to maximize their impact. SMS marketing offers many ways to engage customers and keep them coming back to your sports bar. Texting lets you inform customers about upcoming events, offer loyalty rewards, and provide fun activities they can take part in at home. Here are six sports bar text messaging strategies that will boost your sales: Promote Upcoming Games, Matches & Competitions Texting is an ideal way to let customers know about the upcoming games and sporting events being screened at your bar. It is especially important to do this if you are showing a non-traditional sports [...]

By |2022-06-07T12:44:48-04:00October 20th, 2020|Sports Bar Marketing, Sports Bar Technology|0 Comments
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How to Choose a Game for Your eSports Tournament

Part Four: Before You Host an Event, Know the Rules, Regulations and Background Previously, we’ve shared our thoughts on the massive potential that is the eSport community and why we believe sports bars and restaurants are losing a monumental opportunity by not marketing and catering to gamers. To put it simply, Gen Z sees eSports as more important to their culture than traditional sports. That means the future of your business depends on attracting the gaming community. As we’ve detailed in a previous post, sports bar operators would be wise test the eSports waters before venturing into hosting a gaming event of their own. This can be as simple as regularly showing big eSports tournaments at your establishment, hosting fun gaming nights, and overall making gamers and fans feel welcomed. As you build momentum with eSports and built a dedicated [...]

By |2022-06-07T13:06:24-04:00July 29th, 2019|Alternate Sports Programming, Sports Bar Technology|0 Comments
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Beta Test Our New ‘Q Score’ Program

When SportsTV Guide started in 2003, we delivered 90% of our service via fax machine. That number has flipped to under 3% of our subscribers in the intervening 15+ years. The technology we employ today has profoundly changed the quality and reliability of our product and we see a bright future in further leveraging technology to improve our product and its value. To that end, we are ecstatic to inform you all about a beta test we are undertaking to validate a new feature. We are inviting current STVG subscribers to help us vet our new Q Score program that will rate game quality for all events listed on your SportsTV Guide. The Q Score will help sports bar operators and managers identify the best matchups and games for their establishment to show. If you want to see this powerful [...]

By |2022-06-07T13:09:14-04:00July 22nd, 2019|Sports Bar Management, Sports Bar Technology, Sports TV News|0 Comments
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How Sports Bars Can Stream eSports Events

Part 4: Airing eSports Events on Your Sports Bar's TVs Ok, so you’re onboard and ready to show streaming eSports at your sports bar, but how do you do that? We’re glad you asked. There are two basic elements to providing streaming eSports at your location -- the device and the content source. We’ll review both and give you the tools you need to get rolling. It’s also important to note that the amount of streaming eSports available via traditional inline broadcasting has increased dramatically in the past few years. When you are done, you’ll know how to access it all and from there it’s up to you how to proceed. What are My Device Options? Let’s start with the devices for streaming eSports. This is way less complicated that you may think, but it does require some consideration of [...]

By |2022-06-07T13:10:09-04:00July 22nd, 2019|Alternate Sports Programming, Online Sports, Sports Bar Technology|0 Comments
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Breaking Down the New & Improved SportsTV Guide

If you are a long-time SportsTV subscriber, then you know we have evolved significantly over the past 20+ years as we have delivered sports TV schedules to restaurant operators. We started with four fax lines and emailed a PDF file, and now we have a state of the art web app. We have learned a lot along the way and that is why we want to review some of the amazing new features we have deployed over the past two years, including some exciting new ones. Rankings for All NCAA Teams & Sports For many years we have included rankings for NCAA Football, NCAA Basketball and Women’s NCAA Basketball. We believed it provided valuable insight into the potential quality of a game. That is why we are expanding that information to include any and all NCAA sports that publish rankings [...]

By |2022-06-07T13:43:04-04:00March 18th, 2019|Sports Bar Technology, Sports TV Schedule|0 Comments
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Upgrading Your Sports Bar’s A/V System for a Better Experience

I often point to a survey that was done years ago by a major national chain that revealed why guests visit a sports bar. The number one reason was, “because it’s a great place to watch sports.” And that true of every sports bar. So, how do you deliver that experience if your bar isn’t a great place to watch sports? You can change the experience for the better by updating and upgrading your audio-visual systems. There are levels of integration you can choose and there are improvements you can make that aren’t outrageously expensive. But where do you start? We thought it might be interesting to see an example of top tier system to set a benchmark for commitment to AV systems. This one is a new Greene Turtle on Long Island that thought of everything they could include. [...]

By |2022-06-08T09:12:56-04:00November 15th, 2018|Sports Bar Technology|0 Comments
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