User-Generated Content for Sports Bar Marketing
If you want to boost your restaurant's social media marketing, turn to user-generated content (UGC). This is content your guests create about your sports bar that you can share with other guests.
Finding the Right Influencer for Your Sports Bar
Social media influencer marketing is more than fashion and events. Here's how sports bars can find the right social media influencer.
Instagram Sports Bar Marketing Trends in 2021
Andre Oentoro, Contributor If you're running a sports bar, having loyal customers from local fandom can be challenging. With so many bars and restaurants offering a similar menu with great ambience, it's indeed tough work to invite more customers to visit yours. However, as a sports bar manager, getting members of fandom to experience your place is nothing but an exciting job. Since sports events are held almost every season, the sports bar business is undoubtedly profitable. You just need to be a little bit more creative in designing your sports bar marketing to attract sports fandom. After all, the one that offers interesting experiences (and menus) will hook more people into visiting your bar. Use popular social media platforms like Instagram to promote your sports bar. With billions of users on Instagram, you can reach out to a broader [...]
Sports Bar Marketing Tips to Grow Your Fan Club Chapter
By Nathan Hirsch & Symon Perriman Welcome back to FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. In our previous posts, we have reviewed the value of understanding the upcoming sports seasons and how that can impact which fan clubs to engage throughout the year. We have also discussed how to pick the right team for your location and how to connect with the local alumni association or start your own fan club chapter. Now that you’ve found your team, you can begin your marketing strategy. Sports Bars Should Start by Looking Inward Even if you were lucky enough to partner with an existing fan club chapter, you must still actively promote its events to keep the group growing. You should be constantly trying to attract new supporters who have recently moved to the area [...]
How to Fuel the Gaming Crowd with Strategic Marketing
Part Three: eSports Marketing for Sports Bars By Nick Vener and Andrew Jaffee Now that you understand who you’re targeting with eSports, the fun begins. You will need every arrow in your proverbial marketing quiver if you are going to build an eSports following from scratch. This installment on creating an eSports experience in your restaurant will focus on the direct marketing you need to undertake to succeed with fans of gaming. In modern marketing strategies, the majority of efforts take place digitally -- on social media and online communities. If the social media followings of the top eSports personalities are any indication this is where their fans are as well. Consequently, you will need to rely heavily on social media to build your new eSports audience, but you can’t stop there. You will need to include good old fashion [...]
Beat the Slow Season with an Influencer Marketing Campaign
By Joseph Brady, Senior Director of Digital Marketing, Reliant Funding While the professionals all have an off-season, sports-themed restaurants and bars don’t have that same luxury. Bringing in cash flow year-round is not an easy task, but influencer marketing could be the key ingredient to help sports bar operators and owners beat event the slowest nights. At its core, successful sports bar marketing is all about reaching your audience through the right medium and creating a curiosity or awe factor. Influencer marketing is the new age amalgamation of celebrity endorsement with a content-driven marketing strategy which works best for the Millennial audience. It grabbed the spotlight in 2018 and we expect it to become more central to marketing efforts over the next few years. Here are a few tips in the influencer marketing front that can boost the popularity and [...]
What You Can Learn About Social Media from Leagues & Teams
Since the social media was fully embraced by the sports industry, the management of sports teams, leagues, and associations began to use them as a tool to promote their growth and connection to the fans. And sports bars and sports-themed restaurants could take some cues. For example, a study conducted in 2017, Twitter partnered with NFL to do a live broadcast of 10 games for $10 million. Facebook also streamed 46 games from Mexico’s Liga MX soccer league in the same year. The use of social media by sports organizations is a crucial aspect of the marketing strategy geared towards enhanced productivity and more returns on investment. And while you’re not running a sports league team, you’re still running a sports organization polska-ed.com. Your roster is your staff and, like pro teams, you’re trying to generate interest in your organization [...]
7 March Madness Promotion Ideas for Sports Bars
March Madness is a huge opportunity for bars and restaurants to seize every year. With several games on almost daily, owners and managers can leverage the madness with promotions and deals for dine-in or take-out customers alike. That said, what are some of the routes to take pharmacieinde.com? We’ve got you covered with some March Madness promotion ideas to use to make your NCAA tourney season a slam dunk (sorry, we know). 1. Brackets Let’s start with the most traditional route – the NCAA March Madness Bracket. Brackets can be a relatively low impact/most bang for your buck option for a promotion. You can go with one big prize for the overall bracket winner, prizes for winners of each round of the tournament, or even mix in discounts for anyone who even chooses a single game correctly to incentivize playing [...]
A Look Into America’s Unofficial Holiday — the Super Bowl
When Super Bowl LII is kicked off on Sunday, February 4, more than a hundred million Americans will be watching. Can Tom Brady carry his Patriots to yet another victory or will the Philadelphia Eagles finally get their hands on the Vince Lombardi Trophy impotenciastop.com? As the following infographic nicely illustrates, it is not only the biggest game of the year, but also a, albeit unofficial, national holiday. Super Bowl LII Infographic You will find more infographics at Statista
Are You Making These Three Social Media Mistakes?
The basics of social media marketing is easy. You create some content, load it to your preferred social media platform, hit publish, and let the hits come on in. Right? Right. Also, not right. While posting on social media is super easy, building a solid foundation and strategy for that simple task takes a little more effort. It’s also a make or break aspect of your social media efforts. Yet, many sports bars and sports-themed restaurants overlook it or flat out get it wrong, according to Rob Cressy, founder of Bacon Sports. And they’re getting it wrong because they’re failing to realize who their true competitors are on social media. And spoiler, it’s not other restaurants. “[Sports bars] are competing with the attention of Buzzfeed, Barstool Sports, Donald Trump, cat videos,” Cressy said during the “All Sports are Social” session [...]
The 2017 Football Marketing Bootcamp Syllabus
Our 2nd Annual Football Marketing Bootcamp is just a couple of weeks away and we thought we should share the full syllabus planned for the event. The obvious goal is to support operators in key areas of marketing that are challenging, but offer the best return on investment. To that end, we have identified four key subjects based on your responses to our recent survey. Below is a brief description of each segment and the names of the folks presenting or participating in panels. The seminars will be available via live stream on our YouTube channel and you can register for the event by clicking here! Session 1: All Sports are Social Host Rob Cressy of Cress Media. Rob is a seasoned social media expert who recently moderated an event specifically surrounding social media and restaurants. He also operates produces a great podcast that focuses [...]
Marketing Fail: Not Speaking the Language of the Sports Fan
By Rob Cressy, Founder, Cress Media One area in which the majority of sports bars fail on social media, ironically, is on the sports side of things. So many sports-themed locations fail at speak the sports fan language. One would imagine, if you’re running a sports bar you’re a sports fan, right? It’s time for these places to talk like a fan. Recently I had Andrew Jaffee, Founder of The Rail, on my Sports Marketing Huddle podcast to talk about how sports bars can better market themselves. Gone are the days of putting up a crap-ton of TVs, throwing on some sports, and calling it a day. There are too many consumer touch-points and opportunities to create positive brand interactions to get by with just the bare minimum pieces of flair. Your guest's expectations have been raised You need to be able to speak their sports fan [...]