By Rob Cressy Founder, Cress Media How would you like to increase the engagement and exposure for your sports bar during March Madness just by using a cell phone and capturing the atmosphere at your establishment? March Madness is one of the most glorious times of the year for sports fans. Excitement and camaraderie are high, unforgettable moments and upsets take place, and generally everyone is out to have a good time. That means there's a huge opportunity for sports bars to create positive brand interactions with their sports fan audience, in an authentic manner, while also increasing overall brand awareness. The way to capitalize on this opportunity is by creating reaction videos. So what exactly are reaction videos & how do you create them? When a crucial play or moment in a game happens you capture the reaction of your audience [...]