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8 Ideas for Interior Design of Sports Bars

By Michael Goorman, Contributor The sports bar is the ideal spot for folks to meet with friends, have a beer, and, of course, catch the game. The ability to use sports as a selling point has been a huge reason why the most popular establishments are local, family-owned sports bars. But there’s more than just showing the big games that make a sports bar a successful venue. Sure, you can’t go without good food and drinks and HD widescreen TVs. But your ambiance matters, too, and your sports bar’s interior design and overall atmosphere are equally important. Let’s run down some neat ideas that every sports bar should consider. Upgrade to Ergonomic Padded Chairs Comfort is a huge factor when talking about sports bars. And guess what? One of the first complaints owners hear about their pubs is how uncomfortable [...]

By |2022-06-07T12:43:14-04:00November 17th, 2020|Sports Bar Marketing|0 Comments
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6 Sports Bar Text Messaging Strategies that Boost Sales

By Alexa Lemzy, Contributor When it comes to marketing your sports bar, creating engaging and personal marketing campaigns that reach your guests can be a challenge. Text messaging, however, can make it easy to contact your guests directly with personalized messages and offers to maximize their impact. SMS marketing offers many ways to engage customers and keep them coming back to your sports bar. Texting lets you inform customers about upcoming events, offer loyalty rewards, and provide fun activities they can take part in at home. Here are six sports bar text messaging strategies that will boost your sales: Promote Upcoming Games, Matches & Competitions Texting is an ideal way to let customers know about the upcoming games and sporting events being screened at your bar. It is especially important to do this if you are showing a non-traditional sports [...]

By |2022-06-07T12:44:48-04:00October 20th, 2020|Sports Bar Marketing, Sports Bar Technology|0 Comments
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4 Ways Sports Bars Can Leverage Sports During COVID-19

The NRA just reported that over 100,000 restaurants have remained closed during the pandemic. That is a startling statistic and should scare you into action. The good news is that sports-themed operators have survived better than most in our industry, and sports remains an authentic call-to-action for guests to visit your restaurants. Which is why it’s time to double down on your marketing of the sports viewing experience you provide. Below we outline four strategies to improve your sports experience marketing and grow during these impossible times. Market Off-Premise Tailgate Packages Never before has off-premise dining been more important to your business. This is why sports can be a serious advantage for marketing your carryout menus. With the four major North American sports and NCAA football all in play right now, there is ample opportunity for guests to celebrate a [...]

By |2022-06-07T12:49:06-04:00September 15th, 2020|Guest Management, Sports Bar Marketing|0 Comments
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Turn Your Sports Bar Into a Guest Magnet

By Jennifer Hahn Masterson, Contributor As much as sports fans wind up and down their excitement and energy for their team, there’s never an offseason for sports bar managers and employees. The sports bar business planning and marketing is a year-round event, and its financial success can depend on how creative the leadership gets once in a while. After all, the game is always more exciting when there are a few curve balls thrown in. Here are several ideas for your sports bar marketing strategy that can help you turn it into a guest magnet. Dip Into the Heart of Fandom The primary rule of sports bar marketing is to get the neighborhood sports aficionados as excited for the games and season as possible, so they associate their favorite team with your location and services. You want to turn fans [...]

By |2022-06-07T13:17:07-04:00September 2nd, 2020|Sports Bar Marketing|0 Comments
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How Crack Shack’s March Madness Promo is Built to Win

Here we are again, March has arrived and with it the Madness has begun. The 12 days of tournament play is among the most profitable all year for sports-themed operators. Filling every inch of your restaurant is possible on the first Thursday & Friday, but the rest of the tournament can leave a lot to be desired. But it doesn’t have to be with some creative and effective marketing. Meet the Crack Shack. This chef-owned fried chicken joint does more than just serve some of the best food in San Diego (they have five locations on SoCal and one in Las Vegas), but they appear to be expert marketers. Check out this email they sent to promote their bracket promotion during the NCAA Men’s Basketball tournament. Crack Shack March Madness promo email Here’s How It Works! The offer [...]

By |2022-06-07T12:52:51-04:00March 12th, 2020|Sports Bar Marketing|0 Comments
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Why Sports Bars Should Target Drone Racing Fans

What do you think when you hear the word “drone”? For some, it takes them immediately to the military use of drones to engage enemy combatants while risking fewer American lives in a forward base of operations. For others, however, the notion of drones being utilized to kill couldn’t be further from their minds. They see an incredible recreational diversion that has now morphed into its own version of a sport – one that is already being show on major TV networks like ESPN and NBC Sports Network. What is Drone Racing and the DRL? https://www.youtube.com/watch?v=bITjRQCGEug Let’s start by describing what drone racing is and how it works. The premier league right now is the Drone Racing League (DRL). They have credible contests around the country and deliver significant prizes to their champion pilots. The racers themselves fly single design [...]

By |2022-06-07T12:55:43-04:00December 11th, 2019|Alternate Sports Programming, Sports Bar Marketing|0 Comments
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Sports Bar Marketing Tips to Grow Your Fan Club Chapter

By Nathan Hirsch & Symon Perriman Welcome back to FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. In our previous posts, we have reviewed the value of understanding the upcoming sports seasons and how that can impact which fan clubs to engage throughout the year. We have also discussed how to pick the right team for your location and how to connect with the local alumni association or start your own fan club chapter. Now that you’ve found your team, you can begin your marketing strategy. Sports Bars Should Start by Looking Inward Even if you were lucky enough to partner with an existing fan club chapter, you must still actively promote its events to keep the group growing. You should be constantly trying to attract new supporters who have recently moved to the area [...]

By |2022-06-07T13:26:44-04:00July 18th, 2019|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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How to Fuel the Gaming Crowd with Strategic Marketing

Part Three: eSports Marketing for Sports Bars By Nick Vener and Andrew Jaffee Now that you understand who you’re targeting with eSports, the fun begins. You will need every arrow in your proverbial marketing quiver if you are going to build an eSports following from scratch. This installment on creating an eSports experience in your restaurant will focus on the direct marketing you need to undertake to succeed with fans of gaming. In modern marketing strategies, the majority of efforts take place digitally -- on social media and online communities. If the social media followings of the top eSports personalities are any indication this is where their fans are as well. Consequently, you will need to rely heavily on social media to build your new eSports audience, but you can’t stop there. You will need to include good old fashion [...]

By |2022-06-07T13:27:56-04:00July 15th, 2019|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Social Media|0 Comments
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What to Know about eSports Fans & Gamers

Part Two: Know Your Audience While you’ll find eSports fans across the age spectrum, it’s the younger generations – Millennials and even more so Gen Z – that have really embraced this “alternative” sports category. In fact, the very future of the modern sports bar may depend on catering to eSports fans. Data shows that nontraditional sports, like eSports, are far more interesting to Millennials with 56% favoring them, and only 44% saying the same for traditional sports. Bottom line: If you’re not trying to get eSports fans into your establishment, you’re likely dooming your business. Who are eSports Fans & Players? Suffice to say, eSport fans and players likely don’t resemble your typical bar guests. They are a highly populated and underserved group of folks. They’re a community that have never had a place like a sports bar to [...]

By |2022-06-07T13:31:28-04:00July 8th, 2019|Alternate Sports Programming, Online Sports, Sports Bar Marketing|0 Comments
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Choosing the Right Sports & Fan Clubs for Your Sports Bar

By Nathan Hirsch & Symon Perriman So, you want to host a fan club for a popular sports team at your bar? In this six-part series we are enlisting the help of our friends at FanWide.com to walk you through how to put on the best game viewing party for a sports fan club at your establishment. FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar will give a 360-degree view on all the best practices that result in a thriving watch party revenue stream. Some of the topics we will cover include, knowing the sports seasons & schedules, picking the best fan club for your restaurant, how to convince fan clubs to choose your bar as their new home base, best practices for promoting your new fan club, hosting great gameday events, and how to [...]

By |2022-06-07T13:32:43-04:00July 8th, 2019|Guest Management, Sports Bar Marketing|0 Comments
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The Major Audience Sports Bars are Missing

Part One: Introduction By Nick Vener and Andrew Jaffee Our mission at the SportsTV Guide is to help you stay in front of trends in our industry and facilitate you leveraging those trends for your business. That is why we are embarking on a comprehensive review of where the future of sports is heading with a series focused on eSports. This series is focused on the why, how, what and when of eSports for restaurants and bars. This post will focus specifically on why you need to take eSports seriously and the implications for your operation, especially for sports-themed operators. Why are eSports Essential to Have in Your Restaurant? https://www.youtube.com/watch?v=Nf3gfuGIn1w Great question! Let’s start with who makes up the eSports gaming community (i.e., players and fans) who you want to attract by embracing eSports in your sports marketing efforts. The [...]

By |2022-06-07T13:35:05-04:00July 1st, 2019|Alternate Sports Programming, Sports Bar Management, Sports Bar Marketing|0 Comments
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