Sales & Support! 1.877.291.7838 x103|sportstvguide@thedailyrail.com
FacebookX

How Crack Shack’s March Madness Promo is Built to Win

Here we are again, March has arrived and with it the Madness has begun. The 12 days of tournament play is among the most profitable all year for sports-themed operators. Filling every inch of your restaurant is possible on the first Thursday & Friday, but the rest of the tournament can leave a lot to be desired. But it doesn’t have to be with some creative and effective marketing. Meet the Crack Shack. This chef-owned fried chicken joint does more than just serve some of the best food in San Diego (they have five locations on SoCal and one in Las Vegas), but they appear to be expert marketers. Check out this email they sent to promote their bracket promotion during the NCAA Men’s Basketball tournament. Crack Shack March Madness promo email Here’s How It Works! The offer [...]

By |2022-06-07T12:52:51-04:00March 12th, 2020|Sports Bar Marketing|0 Comments
Read More

Why Sports Bars Should Target Drone Racing Fans

What do you think when you hear the word “drone”? For some, it takes them immediately to the military use of drones to engage enemy combatants while risking fewer American lives in a forward base of operations. For others, however, the notion of drones being utilized to kill couldn’t be further from their minds. They see an incredible recreational diversion that has now morphed into its own version of a sport – one that is already being show on major TV networks like ESPN and NBC Sports Network. What is Drone Racing and the DRL? https://www.youtube.com/watch?v=bITjRQCGEug Let’s start by describing what drone racing is and how it works. The premier league right now is the Drone Racing League (DRL). They have credible contests around the country and deliver significant prizes to their champion pilots. The racers themselves fly single design [...]

By |2022-06-07T12:55:43-04:00December 11th, 2019|Alternate Sports Programming, Sports Bar Marketing|0 Comments
Read More

Sports Bar Marketing Tips to Grow Your Fan Club Chapter

By Nathan Hirsch & Symon Perriman Welcome back to FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. In our previous posts, we have reviewed the value of understanding the upcoming sports seasons and how that can impact which fan clubs to engage throughout the year. We have also discussed how to pick the right team for your location and how to connect with the local alumni association or start your own fan club chapter. Now that you’ve found your team, you can begin your marketing strategy. Sports Bars Should Start by Looking Inward Even if you were lucky enough to partner with an existing fan club chapter, you must still actively promote its events to keep the group growing. You should be constantly trying to attract new supporters who have recently moved to the area [...]

By |2022-06-07T13:26:44-04:00July 18th, 2019|Sports Bar Marketing, Sports Bar Social Media|0 Comments
Read More

How to Fuel the Gaming Crowd with Strategic Marketing

Part Three: eSports Marketing for Sports Bars By Nick Vener and Andrew Jaffee Now that you understand who you’re targeting with eSports, the fun begins. You will need every arrow in your proverbial marketing quiver if you are going to build an eSports following from scratch. This installment on creating an eSports experience in your restaurant will focus on the direct marketing you need to undertake to succeed with fans of gaming. In modern marketing strategies, the majority of efforts take place digitally -- on social media and online communities. If the social media followings of the top eSports personalities are any indication this is where their fans are as well. Consequently, you will need to rely heavily on social media to build your new eSports audience, but you can’t stop there. You will need to include good old fashion [...]

By |2022-06-07T13:27:56-04:00July 15th, 2019|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Social Media|0 Comments
Read More

What to Know about eSports Fans & Gamers

Part Two: Know Your Audience While you’ll find eSports fans across the age spectrum, it’s the younger generations – Millennials and even more so Gen Z – that have really embraced this “alternative” sports category. In fact, the very future of the modern sports bar may depend on catering to eSports fans. Data shows that nontraditional sports, like eSports, are far more interesting to Millennials with 56% favoring them, and only 44% saying the same for traditional sports. Bottom line: If you’re not trying to get eSports fans into your establishment, you’re likely dooming your business. Who are eSports Fans & Players? Suffice to say, eSport fans and players likely don’t resemble your typical bar guests. They are a highly populated and underserved group of folks. They’re a community that have never had a place like a sports bar to [...]

By |2022-06-07T13:31:28-04:00July 8th, 2019|Alternate Sports Programming, Online Sports, Sports Bar Marketing|0 Comments
Read More

Choosing the Right Sports & Fan Clubs for Your Sports Bar

By Nathan Hirsch & Symon Perriman So, you want to host a fan club for a popular sports team at your bar? In this six-part series we are enlisting the help of our friends at FanWide.com to walk you through how to put on the best game viewing party for a sports fan club at your establishment. FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar will give a 360-degree view on all the best practices that result in a thriving watch party revenue stream. Some of the topics we will cover include, knowing the sports seasons & schedules, picking the best fan club for your restaurant, how to convince fan clubs to choose your bar as their new home base, best practices for promoting your new fan club, hosting great gameday events, and how to [...]

By |2022-06-07T13:32:43-04:00July 8th, 2019|Guest Management, Sports Bar Marketing|0 Comments
Read More

The Major Audience Sports Bars are Missing

Part One: Introduction By Nick Vener and Andrew Jaffee Our mission at the SportsTV Guide is to help you stay in front of trends in our industry and facilitate you leveraging those trends for your business. That is why we are embarking on a comprehensive review of where the future of sports is heading with a series focused on eSports. This series is focused on the why, how, what and when of eSports for restaurants and bars. This post will focus specifically on why you need to take eSports seriously and the implications for your operation, especially for sports-themed operators. Why are eSports Essential to Have in Your Restaurant? https://www.youtube.com/watch?v=Nf3gfuGIn1w Great question! Let’s start with who makes up the eSports gaming community (i.e., players and fans) who you want to attract by embracing eSports in your sports marketing efforts. The [...]

By |2022-06-07T13:35:05-04:00July 1st, 2019|Alternate Sports Programming, Sports Bar Management, Sports Bar Marketing|0 Comments
Read More

4 Stats for Creating the Perfect Gameday Menu

Sponsored by RO*TEL With your gameday menu in full swing, you’ll want to stay on top of emerging trends and customer preferences in order to adapt to changing tastes. Conversations with your guests are vital in this regard, but only as a microcosm. To get ahead of the curve, you’ll want to take a look at things on a larger scale. Analyzing statistics from outside your doors can clue you into the next big thing in the industry before it even hits your area. Consider it a way to buy in on the ground floor. If you could hop in a time machine and go back to 2005 to be the first restaurant in your city to put sriracha on your menu, you’d take that kind of buzz in a heartbeat. Sadly, you can’t do that, but with market research [...]

By |2022-06-07T13:40:48-04:00March 29th, 2019|Sports Bar Management, Sports Bar Marketing|0 Comments
Read More

How to Successfully Execute Your Gamday Menu

Sponsored by Conagra RO*TEL Gameday has finally come. You’ve visualized, created, tested, and perfected your menu, in theory. Now comes the execution. Just like the teams playing on your flat-screens on gameday, your staff must play their roles, cooperate smoothly, and remember the common goal they’re all working for. Gameday Starts with the Front of House Staff Your hosts and hostesses need to control the pace of operations and ensure the guests are being seated with the proper menus. It may seem like it can go without saying, but no shortcuts today. Make sure your hosts team know to only gives guests the gameday menus during the right times. Dropping your full menu when your kitchen is set up for fewer offerings can be a disaster. Even one table ordering rogue when you’re not properly prepped sets your kitchen behind [...]

By |2022-06-07T13:41:49-04:00March 27th, 2019|Sports Bar Management, Sports Bar Marketing|0 Comments
Read More

How to Market Your Gameday Menu

Sponsored by Conagra RO*TEL Your new gameday menu will be a vital spoke on your marketing wheel when it comes time to promoting your overhauled gameday experience. Determining the strengths of the menu and presenting them front and center will help sell guests both new and old on why your establishment deserves the marathon sessions of patronage that come with a full day of sports indulgence. In-House Marketing Your Gameday Menu First, let’s discuss the in-house marketing and how to turn your visitors into repeat customers. Whether you’re using time-tested staples like posters, table stands, and other print materials, or are using digital displays such as tabletop tablets, the goal is the same: get your guests thinking about their next visit before they’ve even paid tonight’s bill. Intrigue and exclusivity can be incredibly valuable cards in your deck. When your [...]

By |2022-06-07T13:45:30-04:00March 17th, 2019|Sports Bar Management, Sports Bar Marketing|0 Comments
Read More

Building & Testing Your Gameday Menu

Sponsored by Conagra RO*TEL Composing and perfecting your gameday menu should begin long before the season does. When considering all aspects of the menu -- from ordering to execution -- balance should be at the front of your brain. Just like your full menu, you never want your special offerings to come off as one-note or repetitive. Varying proteins, textures, temperatures, flavors, cooking methods, and price points ensures that every guest can find something to entice them. This same attention to parity on the line will keep any one station from getting bogged down during the gameday rush. Your kitchen cannot operate at maximum efficiency if your grill cook has a half-full rail while your sauté station has printer tickets about to hit the floor. Spreading the load is vital. Ideally, your grill and sauté cooks should be the strongest [...]

By |2022-06-07T13:46:44-04:00March 15th, 2019|Sports Bar Management, Sports Bar Marketing|0 Comments
Read More

Can a Specialized Gameday Menu Help Your Efficiency?

Sponsored by Conagra RO*TEL You have a dinner menu. You have a lunch menu. You have a brunch menu, a function menu, a cocktail list, a wine list, a beer list, and about 20 more slates of options. Creating another specialized menu probably gives you a little apprehension but rest assured that a properly planned and executed gameday menu will relieve far more headaches than it causes. Picture your sports nights. Whether it be football, college basketball, or the Olympics, there should be throngs of hungry and thirsty guests packing your building. You need quick food, but not “fast food.” The difference always boils down to quality. Anyone can take frozen, prepackaged, ready-to-eat dishes and heat them up in the blink of an eye. You’d be hard-pressed, however, to find a group of people excited to spend a Sunday afternoon [...]

By |2022-06-07T13:49:22-04:00March 13th, 2019|Sports Bar Management, Sports Bar Marketing|0 Comments
Read More
Go to Top