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4 Alternative TV Content Options for Sports Bars

TheĀ search for contentĀ has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. MostĀ operators have the programming part on lock down, but how does our industry do when it comes toĀ alternative forms of content? Most of the operators served byĀ The Daily RailĀ and SportsTV Guide pretty much leave it at traditional content. However, we believe not having a plan for alternative content is a fatal error in any restaurant or bar and grill. Whether you want to deliver custom messages to your guests throughĀ digital signage platforms like AtmosphereĀ or provideĀ obscure games that only streaming sportsĀ can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, we compiled a few options to expand [...]

By |2022-06-07T13:13:45-04:00June 15th, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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Ideas & Benefits for Sports Bar Digital Displays

By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and small cafes have increasingly started using their digital displays for capturing the attention of their visitors and providing them with a lively experience. Due to the neck-to-neck competition, the owners of the sports bar are always trying their hands on the new digital signage content ideas that can entice their visitors and entertain them for a longer time. Top Digital Signage Content Ideas for Sports Bar Here are some of the engaging digital signage content ideas for sports bar. 1. Live Sports Tournaments As the name suggests, the sports bar is the place where food and drinks are served along with the information of sporting [...]

By |2023-08-25T10:01:23-04:00February 22nd, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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7 Sports Bars Marketing Tips to Keep in Your Lineup

By Michael Goorman, Contributor Good food, drinks, and entertainment no doubt make for a busy sports bar. These three things should be your absolute priority ā€“ quality sells itself. But if you want a fully packed bar on more days than just game day, then youā€™ll have to get a little creative with your sports barā€™s marketing. Just like any other business, publicity is vital. Let people know how much fun they could have in your pub. A solid marketing campaign should appeal to as many audiences as possible, announce upcoming events, and create a ā€œbuzzā€ around your establishment. And using multiple techniques, media, and offers is a great way to cast a wide net and bring in the optimal amount of guests. Here are seven marketing tips every sports bars should consider: Sponsor a Local Sports Team Show some [...]

By |2022-06-07T12:40:41-04:00January 4th, 2021|Sports Bar Marketing|0 Comments
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8 Ideas for Interior Design of Sports Bars

By Michael Goorman, Contributor The sports bar is the ideal spot for folks to meet with friends, have a beer, and, of course, catch the game. The ability to use sports as a selling point has been a huge reason why the most popular establishments are local, family-owned sports bars. But thereā€™s more than just showing the big games that make a sports bar a successful venue. Sure, you canā€™t go without good food and drinks and HD widescreen TVs. But your ambiance matters, too, and your sports barā€™s interior design and overall atmosphere are equally important. Letā€™s run down some neat ideas that every sports bar should consider. Upgrade to Ergonomic Padded Chairs Comfort is a huge factor when talking about sports bars. And guess what? One of the first complaints owners hear about their pubs is how uncomfortable [...]

By |2022-06-07T12:43:14-04:00November 17th, 2020|Sports Bar Marketing|0 Comments
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6 Sports Bar Text Messaging Strategies that Boost Sales

By Alexa Lemzy, Contributor When it comes to marketing your sports bar, creating engaging and personal marketing campaigns that reach your guests can be a challenge. Text messaging, however, can make it easy to contact your guests directly with personalized messages and offers to maximize their impact. SMS marketing offers many ways to engage customers and keep them coming back to your sports bar. Texting lets you inform customers about upcoming events, offer loyalty rewards, and provide fun activities they can take part in at home. Here are six sports bar text messaging strategies that will boost your sales: Promote Upcoming Games, Matches & Competitions Texting is an ideal way to let customers know about the upcoming games and sporting events being screened at your bar. It is especially important to do this if you are showing a non-traditional sports [...]

By |2022-06-07T12:44:48-04:00October 20th, 2020|Sports Bar Marketing, Sports Bar Technology|0 Comments
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4 Ways Sports Bars Can Leverage Sports During COVID-19

The NRA just reported that over 100,000 restaurants have remained closed during the pandemic. That is a startling statistic and should scare you into action. The good news is that sports-themed operators have survived better than most in our industry, and sports remains an authentic call-to-action for guests to visit your restaurants. Which is why itā€™s time to double down on your marketing of the sports viewing experience you provide. Below we outline four strategies to improve your sports experience marketing and grow during these impossible times. Market Off-Premise Tailgate Packages Never before has off-premise dining been more important to your business. This is why sports can be a serious advantage for marketing your carryout menus. With the four major North American sports and NCAA football all in play right now, there is ample opportunity for guests to celebrate a [...]

By |2022-06-07T12:49:06-04:00September 15th, 2020|Guest Management, Sports Bar Marketing|0 Comments
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Turn Your Sports Bar Into a Guest Magnet

By Jennifer Hahn Masterson, Contributor As much as sports fans wind up and down their excitement and energy for their team, thereā€™s never an offseason for sports bar managers and employees. The sports bar business planning and marketing is a year-round event, and its financial success can depend on how creative the leadership gets once in a while. After all, the game is always more exciting when there are a few curve balls thrown in. Here are several ideas for your sports bar marketing strategy that can help you turn it into a guest magnet. Dip Into the Heart of Fandom The primary rule of sports bar marketing is to get the neighborhood sports aficionados as excited for the games and season as possible, so they associate their favorite team with your location and services. You want to turn fans [...]

By |2022-06-07T13:17:07-04:00September 2nd, 2020|Sports Bar Marketing|0 Comments
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How Crack Shackā€™s March Madness Promo is Built to Win

Here we are again, March has arrived and with it the Madness has begun. The 12 days of tournament play is among the most profitable all year for sports-themed operators. Filling every inch of your restaurant is possible on the first Thursday & Friday, but the rest of the tournament can leave a lot to be desired. But it doesnā€™t have to be with some creative and effective marketing. Meet the Crack Shack. This chef-owned fried chicken joint does more than just serve some of the best food in San Diego (they have five locations on SoCal and one in Las Vegas), but they appear to be expert marketers. Check out this email they sent to promote their bracket promotion during the NCAA Menā€™s Basketball tournament. Crack Shack March Madness promo email Hereā€™s How It Works! The offer [...]

By |2022-06-07T12:52:51-04:00March 12th, 2020|Sports Bar Marketing|0 Comments
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Why Sports Bars Should Target Drone Racing Fans

What do you think when you hear the word ā€œdroneā€? For some, it takes them immediately to the military use of drones to engage enemy combatants while risking fewer American lives in a forward base of operations. For others, however, the notion of drones being utilized to kill couldnā€™t be further from their minds. They see an incredible recreational diversion that has now morphed into its own version of a sport ā€“ one that is already being show on major TV networks like ESPN and NBC Sports Network. What is Drone Racing and the DRL? https://www.youtube.com/watch?v=bITjRQCGEug Letā€™s start by describing what drone racing is and how it works. The premier league right now is the Drone Racing League (DRL). They have credible contests around the country and deliver significant prizes to their champion pilots. The racers themselves fly single design [...]

By |2022-06-07T12:55:43-04:00December 11th, 2019|Alternate Sports Programming, Sports Bar Marketing|0 Comments
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Sports Bar Marketing Tips to Grow Your Fan Club Chapter

By Nathan Hirsch & Symon Perriman Welcome back to FanWideā€™s Guide to Starting and Growing a Fan Club in your Sports Bar. In our previous posts, we have reviewed the value of understanding the upcoming sports seasons and how that can impact which fan clubs to engage throughout the year. We have also discussed how to pick the right team for your location and how to connect with the local alumni association or start your own fan club chapter. Now that youā€™ve found your team, you can begin your marketing strategy. Sports Bars Should Start by Looking Inward Even if you were lucky enough to partner with an existing fan club chapter, you must still actively promote its events to keep the group growing. You should be constantly trying to attract new supporters who have recently moved to the area [...]

By |2022-06-07T13:26:44-04:00July 18th, 2019|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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How to Fuel the Gaming Crowd with Strategic Marketing

Part Three: eSports Marketing for Sports Bars By Nick Vener and Andrew Jaffee Now that you understand who youā€™re targeting with eSports, the fun begins. You will need every arrow in your proverbial marketing quiver if you are going to build an eSports following from scratch. This installment on creating an eSports experience in your restaurant will focus on the direct marketing you need to undertake to succeed with fans of gaming. In modern marketing strategies, the majority of efforts take place digitally -- on social media and online communities. If the social media followings of the top eSports personalities are any indication this is where their fans are as well. Consequently, you will need to rely heavily on social media to build your new eSports audience, but you canā€™t stop there. You will need to include good old fashion [...]

By |2022-06-07T13:27:56-04:00July 15th, 2019|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Social Media|0 Comments
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