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Introducing the SportsTV Guide for Digital Signage

We have been in the business of supporting sports-themed operators for nearly 30 years, but that doesn’t stop us from aspiring to bring you more every day. Which is why we are so excited to announce our newest innovation for accessing the data your subscription provides -- The SportsTV Guide for Digital Signage. This new product is made possible via our collaboration with the best-in-class digital signage and customer engagement platform, UPshow. Together, The SportsTV Guide and UPshow deliver the ultimate guest sports entertainment experience possible at your restaurant. Giving You New & Exciting Ways to Connect to Your Guests Where do we begin? It all started several years ago, when we launched our Web Widget that allowed users to embed their sports-on-TV schedule directly on their websites. This enhancement is so simple and has been widely embraced by [...]

By |2022-06-07T12:23:10-04:00February 11th, 2022|Sports Bar Marketing, Sports Bar Technology, Sports TV News|0 Comments
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Instagram Sports Bar Marketing Trends in 2021

Andre Oentoro, Contributor If you're running a sports bar, having loyal customers from local fandom can be challenging. With so many bars and restaurants offering a similar menu with great ambience, it's indeed tough work to invite more customers to visit yours. However, as a sports bar manager, getting members of fandom to experience your place is nothing but an exciting job. Since sports events are held almost every season, the sports bar business is undoubtedly profitable. You just need to be a little bit more creative in designing your sports bar marketing to attract sports fandom. After all, the one that offers interesting experiences (and menus) will hook more people into visiting your bar. Use popular social media platforms like Instagram to promote your sports bar. With billions of users on Instagram, you can reach out to a broader [...]

By |2022-06-07T12:23:52-04:00August 5th, 2021|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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What to Know About the 2021 NFL Season

The NFL had one helluva year in 2020. It was a season where their storybook QB won his 7th championship all while navigating a once in a century pandemic. What could they possibly offer in 2021 to compare to what they overcame and delivered in 2020? Well, there are some significant schedule adjustments coupled with continuing to explore where & how they deliver their content which should enhance this year’s NFL iteration. And sports bar owners, operators, and managers should take note. All of this adds up to a season with some new expectations and hopefully the same great results for sports-themed restaurant operators. We will review those changes and provide some insights on how to leverage them to your advantage in this post. A Longer NFL Season Way back in 1966, when the NFL and AFL merged, 24 teams [...]

By |2022-06-07T13:12:33-04:00June 25th, 2021|Sports Bar Marketing, Sports TV News|0 Comments
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4 Alternative TV Content Options for Sports Bars

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how does our industry do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at traditional content. However, we believe not having a plan for alternative content is a fatal error in any restaurant or bar and grill. Whether you want to deliver custom messages to your guests through digital signage platforms like Atmosphere or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, we compiled a few options to expand [...]

By |2022-06-07T13:13:45-04:00June 15th, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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Ideas & Benefits for Sports Bar Digital Displays

By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and small cafes have increasingly started using their digital displays for capturing the attention of their visitors and providing them with a lively experience. Due to the neck-to-neck competition, the owners of the sports bar are always trying their hands on the new digital signage content ideas that can entice their visitors and entertain them for a longer time. Top Digital Signage Content Ideas for Sports Bar Here are some of the engaging digital signage content ideas for sports bar. 1. Live Sports Tournaments As the name suggests, the sports bar is the place where food and drinks are served along with the information of sporting [...]

By |2023-08-25T10:01:23-04:00February 22nd, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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7 Sports Bars Marketing Tips to Keep in Your Lineup

By Michael Goorman, Contributor Good food, drinks, and entertainment no doubt make for a busy sports bar. These three things should be your absolute priority – quality sells itself. But if you want a fully packed bar on more days than just game day, then you’ll have to get a little creative with your sports bar’s marketing. Just like any other business, publicity is vital. Let people know how much fun they could have in your pub. A solid marketing campaign should appeal to as many audiences as possible, announce upcoming events, and create a “buzz” around your establishment. And using multiple techniques, media, and offers is a great way to cast a wide net and bring in the optimal amount of guests. Here are seven marketing tips every sports bars should consider: Sponsor a Local Sports Team Show some [...]

By |2022-06-07T12:40:41-04:00January 4th, 2021|Sports Bar Marketing|0 Comments
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8 Ideas for Interior Design of Sports Bars

By Michael Goorman, Contributor The sports bar is the ideal spot for folks to meet with friends, have a beer, and, of course, catch the game. The ability to use sports as a selling point has been a huge reason why the most popular establishments are local, family-owned sports bars. But there’s more than just showing the big games that make a sports bar a successful venue. Sure, you can’t go without good food and drinks and HD widescreen TVs. But your ambiance matters, too, and your sports bar’s interior design and overall atmosphere are equally important. Let’s run down some neat ideas that every sports bar should consider. Upgrade to Ergonomic Padded Chairs Comfort is a huge factor when talking about sports bars. And guess what? One of the first complaints owners hear about their pubs is how uncomfortable [...]

By |2022-06-07T12:43:14-04:00November 17th, 2020|Sports Bar Marketing|0 Comments
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6 Sports Bar Text Messaging Strategies that Boost Sales

By Alexa Lemzy, Contributor When it comes to marketing your sports bar, creating engaging and personal marketing campaigns that reach your guests can be a challenge. Text messaging, however, can make it easy to contact your guests directly with personalized messages and offers to maximize their impact. SMS marketing offers many ways to engage customers and keep them coming back to your sports bar. Texting lets you inform customers about upcoming events, offer loyalty rewards, and provide fun activities they can take part in at home. Here are six sports bar text messaging strategies that will boost your sales: Promote Upcoming Games, Matches & Competitions Texting is an ideal way to let customers know about the upcoming games and sporting events being screened at your bar. It is especially important to do this if you are showing a non-traditional sports [...]

By |2022-06-07T12:44:48-04:00October 20th, 2020|Sports Bar Marketing, Sports Bar Technology|0 Comments
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4 Ways Sports Bars Can Leverage Sports During COVID-19

The NRA just reported that over 100,000 restaurants have remained closed during the pandemic. That is a startling statistic and should scare you into action. The good news is that sports-themed operators have survived better than most in our industry, and sports remains an authentic call-to-action for guests to visit your restaurants. Which is why it’s time to double down on your marketing of the sports viewing experience you provide. Below we outline four strategies to improve your sports experience marketing and grow during these impossible times. Market Off-Premise Tailgate Packages Never before has off-premise dining been more important to your business. This is why sports can be a serious advantage for marketing your carryout menus. With the four major North American sports and NCAA football all in play right now, there is ample opportunity for guests to celebrate a [...]

By |2022-06-07T12:49:06-04:00September 15th, 2020|Guest Management, Sports Bar Marketing|0 Comments
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Turn Your Sports Bar Into a Guest Magnet

By Jennifer Hahn Masterson, Contributor As much as sports fans wind up and down their excitement and energy for their team, there’s never an offseason for sports bar managers and employees. The sports bar business planning and marketing is a year-round event, and its financial success can depend on how creative the leadership gets once in a while. After all, the game is always more exciting when there are a few curve balls thrown in. Here are several ideas for your sports bar marketing strategy that can help you turn it into a guest magnet. Dip Into the Heart of Fandom The primary rule of sports bar marketing is to get the neighborhood sports aficionados as excited for the games and season as possible, so they associate their favorite team with your location and services. You want to turn fans [...]

By |2022-06-07T13:17:07-04:00September 2nd, 2020|Sports Bar Marketing|0 Comments
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How Crack Shack’s March Madness Promo is Built to Win

Here we are again, March has arrived and with it the Madness has begun. The 12 days of tournament play is among the most profitable all year for sports-themed operators. Filling every inch of your restaurant is possible on the first Thursday & Friday, but the rest of the tournament can leave a lot to be desired. But it doesn’t have to be with some creative and effective marketing. Meet the Crack Shack. This chef-owned fried chicken joint does more than just serve some of the best food in San Diego (they have five locations on SoCal and one in Las Vegas), but they appear to be expert marketers. Check out this email they sent to promote their bracket promotion during the NCAA Men’s Basketball tournament. Crack Shack March Madness promo email Here’s How It Works! The offer [...]

By |2022-06-07T12:52:51-04:00March 12th, 2020|Sports Bar Marketing|0 Comments
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