Introducing the Only Email Service Designed for Sports Bars
Introducing the SportsTV Guide HQ, the only email marketing and CRM service designed specifically for sports bars and sports-themed restaurants.
How to Get Fans to Visit Your Sports Bar When Their Team Sucks
There hits a point in every season of every sport where it’s obvious that a local favorite team just sucks. How do you get fans to keep coming to visit your sports bar to watch the game? Here are a few ideas to get ya going.
Will Basketball Dethrone Football as America’s Favorite Sport?
Football is America's true national pastime, but that may change as Gen Z sports fans favorite basketball and the NBA over the NFL.
4 Ways to Make Game Day at Your Sports Bar Even Better
Turn your sports bar game day from good to great. Here are four ways of creating a Hall of Fame worthy experience at your sports restaurant.
Finding the Right Influencer for Your Sports Bar
Social media influencer marketing is more than fashion and events. Here's how sports bars can find the right social media influencer.
How Your Sports Bar Can Prep for Football Now
Is your sports bar prepping for football already? Yea we know; it’s July. We just had the summer solstice. Why the hell would you think of autumn sports now? Because it’ll be September in a blink of an eye and it’s a lot better to get ahead of your marketing planning instead of playing from behind. Now’s the time to start prepping for how you’re going to leverage and market football (both the NFL and NCAA) to your guests. Some prep now will make your life a lot easier later. So, let’s look at some ideas to consider this season. What Marketing Programs Will You Offer? First up is figuring out what you want to offer. What have you tried in the past that has worked and what didn’t work? What new ideas can you and your team [...]
How to Get the Most Out of Your SportsTV Guide Subscription
Even at its most basic element, the SportsTV Guide was built to make you and your staff’s work shift easier. It’s built to take both a mental and physical workload off of your shoulders, so you can get back to serving guests and running your business. When a guest asks for a particular game, no longer does your staff have to fumble with the remote and crawl through hundreds of stations to find it. They can find the game quickly and easily, so your guests can enjoy the game and your staff can get back to more important tasks. But are you getting as much as you can out of your STVG subscription? We’re gonna go over eight STVG features that’ll further customize your guide, communicate with your staff, and market to guests. Pick Your Favorite Teams and Sports [...]
3 Things to Include in Your Sports Bar’s Marketing Emails
Email is one of your sports bar’s most powerful marketing tools. While social media can bury your posts in their complex algorithms and code, your emails will hit your reader’s inbox. That means you’re getting eyes on your brand. And while you do need a captivating subject line to get folks to open your email, you also need to include items that will grab attention, excite them to come visit, and stick in their minds long after they close your email. Here are three things to include in your sports bar’s marketing emails to drive fans into your seats. Upcoming Game TV Schedule We harp on this a lot but the number one reason why guests visit your sports bar is to watch sports. So why not let them know what games you plan on showing during the week? List [...]
Modern In-House Marketing Tips for Sports Bars
A lot of sports bar operators spend most of their marketing efforts on trying to get new guests through their doors. And while it’s super important for growth, as an industry we sometimes forget that the best people to market to are the ones already in our seats. In fact, studies suggest that, depending on your industry, acquiring a new customer can cost five to seven times more than retaining an old one. So, it’s economical to put some energy into keeping guests coming back. If they’re enjoying your venue, other folks will hear about it. Your current guests are your most captivated audience. They’re already in your seats, enjoying your drinks, dishes, and atmosphere. Now’s the best time to market your sports bar’s upcoming events, specials, social media, or anything else you think is noteworthy. Let’s take a [...]
How to Connect to Sports Fans
By Julia Nikolaus, Contributor As our culture becomes ever more remote -- remote work, remote family gatherings, remote friendships -- sports have become a point of invaluable connection. Whether it’s rooting for the same team or playing in a community league together, watching and participating in sports fosters friendships, connection, and camaraderie. And it’s important for sports-themed restaurants and bars to tap into that valuable connection sports offers and establish your business as a point of connection, community, and cultural bonding. Diversify Your Offerings If you’ve only ever had your local football team’s games playing on TV in your bar, it’s time to click out of the local listings and find the bigger picture. Many sports bars make their name specifically on “niche” viewings, like The Sports Bra in Portland, OR, which only shows women’s competitive televised sports. While you [...]
WANTED: STVG HQ Beta Testers
Join our beta-testing team and get free emailing marketing for a whole year! We’ve been saying it for years – email is your sports bar’s best marketing tool. You own those addresses and, unlike social media, no third-party is able to suppress you from your guests’ inbox. But a lot of email marketing services out there just don’t understand the restaurant and sports bar industry. We think sports bar operators deserve something more tailored and specific to their marketing needs. So, we’ve created the SportsTV Guide HQ (STVG HQ), our email marketing service built specifically for sports bars and restaurants. And we’re looking for some beta testers to give it a spin, so we can get it primed for a wider launch. STVG HQ Beta Features The STVG HQ is built to cover all your sports [...]
So, Who are Baseball’s Biggest Fans?
Last week, the 2023 MLB season began with new rules for players and new hope for fans everywhere. Many of these fans will be your sports bar’s main source of guests during the slower summer sports season, especially after the NBA and NHL playoffs wind down. But just who are these baseball fans and how can sports bars market and cater to them? Recently, Statista published several reports on the MLB and baseball fans. Let’s take a quick trot around the diamond to see who the average US baseball fan is. Baseball Fans are Old & Aging Fans of America’s pastime are old and only getting older, which might create a bit of a problem for the MLB down the road. As the following chart shows, Baby Boomers are, by far, the biggest baseball fans in the US. 65% of [...]