About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.

Why Your Sports Bar Needs Access to Every NFL Game

The latest streaming data doesn't lie. Your sports bar needs to be able to show every NFL game available. And that means signing up for Peacock Sports Pass which has exclusive rights on two big NFL games that won't be available on other commercial vendors.

By |2023-12-06T10:41:12-05:00December 6th, 2023|Sports Bar Management, Sports TV News|0 Comments

Don’t Miss These Two Big Streaming-Only NFL Games

If your sports bar wants to show two big streaming-only NFL games this season, you'll need to sign up for Peacock Sports Pass, exclusively through UPshow. Here are the deets.

Download the 2022 World Cup TV Schedule

The World Cup is here again and it’s very late. That’s because it is being hosted by Qatar where the heat is so unbearable that they had to delay it from the normal July schedule. If you are unfamiliar with this tournament, it features eight groups (A-H) of four teams that play a three-game schedule against their group members (round robin pool). The games begin on November 20th and end on December 18th. The United States Men’s Team (USMNT) has qualified and looks to have an opportunity to go far given the competition in their group. Download the FIFA World Cup Qatar 2022 TV Schedule for Sports Bars Eastern | Central | Mountain | Pacific Schedule Overview The USMNT are in Group B along with England, Iran, and Wales. Currently the Americans are ranked #16 in the world. England is [...]

By |2022-11-16T08:53:02-05:00October 25th, 2022|Sports TV Schedule|0 Comments

Download the 2022 MLB Postseason TV Schedule

America’s favorite past time has a new look playoff format and it should be an interesting transition. Specifically, they have reworked the Wild Card portion to include a playoff series instead of a winner take all single game. It adds a couple of games to the schedule and pushed the World Series past Halloween, which could have some interesting weather implications -- especially if New Mets, Philadelphia Phillies, New York Yankees, or Cleveland Guardians go deep into the postseason. Download the 2022 MLB Postseason Schedule Eastern | Central | Mountain | Pacific It all boots off with a newly instituted three game series for the Wild Card teams. This means that Friday, Saturday and potentially Sunday could feature 4 MLB Playoff games in addition to all the other amazing football content you get each week. The included schedule also lists [...]

By |2022-10-06T10:17:24-04:00October 6th, 2022|Sports TV Schedule|0 Comments

Download the 2022 March Madness TV Schedule

Here we go again, the madness that is March has finally arrived. Some folks say that the holidays are the best time of the year, but those of us in the sports-themed restaurant segment know differently. This is among the best 3-week periods of any year that includes a sports focus. A total of 72 teams vying for supremacy in a one & done tournament format. What could be better? How about two tournaments because the women’s version promises to be just as much fun and to drive its own traffic as spring begins to sprung. 2022 NCAA Men's Basketball Tourney TV Schedule East | Central | Mountain | Pacific 2022 NCAA Women's Basketball Tourney TV Schedule COMING SOON: SCHEDULE RELEASED 3/14 IN THE EVENING   It doesn’t take much imagination to envision seven action-packed days of hoop crazies populating [...]

By |2022-06-07T12:01:36-04:00March 14th, 2022|Sports TV Schedule|0 Comments

Introducing the SportsTV Guide for Digital Signage

We have been in the business of supporting sports-themed operators for nearly 30 years, but that doesn’t stop us from aspiring to bring you more every day. Which is why we are so excited to announce our newest innovation for accessing the data your subscription provides -- The SportsTV Guide for Digital Signage. This new product is made possible via our collaboration with the best-in-class digital signage and customer engagement platform, UPshow. Together, The SportsTV Guide and UPshow deliver the ultimate guest sports entertainment experience possible at your restaurant. Giving You New & Exciting Ways to Connect to Your Guests Where do we begin? It all started several years ago, when we launched our Web Widget that allowed users to embed their sports-on-TV schedule directly on their websites. This enhancement is so simple and has been widely embraced by [...]

What to Know about the 2021 Tokyo Summer Olympic Games

The last eighteen months have been a tumult of change, frustration and loss for most people around the world. Which is why the Summer Olympics in Tokyo should be a welcome distraction this year…or will it? The Games are rife with problems and the pandemic is still raging across the planet. Consequently, the Games’ success will depend on viewer interest and the performances of the athletes that attend. There’s High Interest in Both Men & Women’s Sports With the overall success of the Games anybody’s guess, there are some positives the Olympics always provide irrespective of circumstances. Among the most aspirational elements of the Games is that men’s and women’s sports are equally covered and viewed. As an example of the norm, a review of media coverage for women’s sports in Europe reveals only 12% of broadcast time at its [...]

What to Know About the 2021 NFL Season

The NFL had one helluva year in 2020. It was a season where their storybook QB won his 7th championship all while navigating a once in a century pandemic. What could they possibly offer in 2021 to compare to what they overcame and delivered in 2020? Well, there are some significant schedule adjustments coupled with continuing to explore where & how they deliver their content which should enhance this year’s NFL iteration. And sports bar owners, operators, and managers should take note. All of this adds up to a season with some new expectations and hopefully the same great results for sports-themed restaurant operators. We will review those changes and provide some insights on how to leverage them to your advantage in this post. A Longer NFL Season Way back in 1966, when the NFL and AFL merged, 24 teams [...]

By |2022-06-07T13:12:33-04:00June 25th, 2021|Sports Bar Marketing, Sports TV News|0 Comments

4 Alternative TV Content Options for Sports Bars

The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how does our industry do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at traditional content. However, we believe not having a plan for alternative content is a fatal error in any restaurant or bar and grill. Whether you want to deliver custom messages to your guests through digital signage platforms like Atmosphere or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, we compiled a few options to expand [...]

No, The Sports Bar Isn’t Dying

The rumors of my demise have been greatly exaggerated. --Mark Twain If we can take any solace from this dubiously ascribed quote, it’s that while the sports bar industry is in trouble, it is unlikely disappearing for good. The months since March 16th of this year (when the NBA tipped the first domino of sports cancellations) have been a roller coaster of disruptions on which we are heading downhill again, as winter arrives and the COVID-19 virus rages. An article in Sports Illustrated (SI) attempts to pay homage to the essence of the sports bars of old, but sadly also paints a bleak picture of what’s to come. Fortunately, we don’t buy into their morbidity and think the ending narrative of the sports bar isn’t quite ready to be written. SI Paints a Grim Outlook We must begin with the [...]

By |2022-06-07T12:41:45-04:00December 3rd, 2020|Sports Bar Management|0 Comments
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