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About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.
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How to Generate an ROI on eSports Tournaments

Part Six: Managing and measuring your return on investment (ROI). A lot is going into the planning, marketing and execution of your sports bar’s first eSports tournament. But once the dust settles and you’re assessing the results, you need to determine if your efforts brought success or did you just spin your wheels for no return. That’s why we thought a thorough review of what success looks like from multiple angles will help you stay on the path towards that success. You must always remember that success is defined in marketing ultimately by sales, but that can’t tell the whole story. If your goal is to fight slipping sales, you might find that your sales stabilize, but don’t grow. Changing a downward trend could be seen as success, but sales growth might not be the accurate measure. The same is [...]

By |2022-06-07T13:03:09-04:00August 12th, 2019|Alternate Sports Programming, Sports Bar Management|0 Comments
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Beta Test Our New ‘Q Score’ Program

When SportsTV Guide started in 2003, we delivered 90% of our service via fax machine. That number has flipped to under 3% of our subscribers in the intervening 15+ years. The technology we employ today has profoundly changed the quality and reliability of our product and we see a bright future in further leveraging technology to improve our product and its value. To that end, we are ecstatic to inform you all about a beta test we are undertaking to validate a new feature. We are inviting current STVG subscribers to help us vet our new Q Score program that will rate game quality for all events listed on your SportsTV Guide. The Q Score will help sports bar operators and managers identify the best matchups and games for their establishment to show. If you want to see this powerful [...]

By |2022-06-07T13:09:14-04:00July 22nd, 2019|Sports Bar Management, Sports Bar Technology, Sports TV News|0 Comments
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How Sports Bars Can Stream eSports Events

Part 4: Airing eSports Events on Your Sports Bar's TVs Ok, so you’re onboard and ready to show streaming eSports at your sports bar, but how do you do that? We’re glad you asked. There are two basic elements to providing streaming eSports at your location -- the device and the content source. We’ll review both and give you the tools you need to get rolling. It’s also important to note that the amount of streaming eSports available via traditional inline broadcasting has increased dramatically in the past few years. When you are done, you’ll know how to access it all and from there it’s up to you how to proceed. What are My Device Options? Let’s start with the devices for streaming eSports. This is way less complicated that you may think, but it does require some consideration of [...]

By |2022-06-07T13:10:09-04:00July 22nd, 2019|Alternate Sports Programming, Online Sports, Sports Bar Technology|0 Comments
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Is Your Sports Bar Ready for the 2019 Women’s World Cup?

The 2019 FIFA World Cup France is here and it promises to be a fantastic tournament. Oh wait, did I say it’s the Women’s World Cup? Well, it is and that makes it fabulous, especially for North America. That’s because both the US and Canadian teams are dynamite and are heavy favorites to go deep into the tournament. In fact, since the first women’s World Cup Soccer event in 1991, the US has won three of them and is absolutely among the favorites again in 2019. The format is a little different than the men’s in that there are fewer teams. However, they do the same group play, beginning on June 7th, with France taking on the Korea Republic in traditional home team opener. That is followed by 35 more games with six groups each playing three games to qualify [...]

By |2022-06-07T13:38:11-04:00May 30th, 2019|Sports TV Schedule|0 Comments
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Download Your Free 2019 NHL Playoffs TV Schedule

The NHL Playoffs are finally here. After 82 games, there are only 16 teams left standing with a chance at the Stanley Cup.  In the East Tampa Bay accumulated the most points and secured home-ice advantage through the conference schedule. In the West, it is Nashville that will have home-ice all the way through if they make it to the finals. There’s no doubt that the NHL Playoffs is our favorite tournament is all of sports. If you don’t normally watch hockey, you won’t see a difference, but if you do, it’s a totally different game than regular season play. The speed, the athletes and the competition all elevate to levels that even the uninitiated can acknowledge. The sports is really exciting this time of the year. 2019 NHL Playoffs TV Schedule Eastern| Central| Mountain | Pacific All the games are [...]

By |2022-06-07T13:39:54-04:00April 8th, 2019|Schedules, Sports TV Schedule|0 Comments
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Breaking Down the New & Improved SportsTV Guide

If you are a long-time SportsTV subscriber, then you know we have evolved significantly over the past 20+ years as we have delivered sports TV schedules to restaurant operators. We started with four fax lines and emailed a PDF file, and now we have a state of the art web app. We have learned a lot along the way and that is why we want to review some of the amazing new features we have deployed over the past two years, including some exciting new ones. Rankings for All NCAA Teams & Sports For many years we have included rankings for NCAA Football, NCAA Basketball and Women’s NCAA Basketball. We believed it provided valuable insight into the potential quality of a game. That is why we are expanding that information to include any and all NCAA sports that publish rankings [...]

By |2022-06-07T13:43:04-04:00March 18th, 2019|Sports Bar Technology, Sports TV Schedule|0 Comments
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2019 NCAA March Madness TV Schedule

The field is set, the bracket filled out, now what? Consider this our annual observation that while the tournament is a singular phenomenon in the US sports calendar, it’s also not exactly what we hope in the sports bar biz. The exception, of course, is the Thursday and Friday of the first weekend. With 16 games each day and all 64 teams still hopeful to advance, this can get hectic. The included downloadable schedule is for the full tournament run. We have the teams and rankings for the Play-in and Round of 64 games. We also include the TV schedule for the remainder of the tournament right through until the final game on Monday April 8th. We will not update this schedule during the tournament but you can get future schedule info by signing up for the SportsTV Guide. Many [...]

By |2022-06-07T13:44:05-04:00March 18th, 2019|Schedules, Sports TV Schedule|0 Comments
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How to Prep Your Sports Bar for NCAA Spring Football

It’s March and spring doesn’t feel very close, but we’ve got an idea about how to warm it up. Why not promote some NCAA Football? What? NCAA Football? It’s not August. Actually, the spring is one of the most entertaining peculiarities of NCAA Football -- the Spring Games. There’s a bunch of fun rituals that surround the games and if you are a fan club location, this game is essential for driving some cheap traffic in April or May. There are a total of 130 NCAA FBS teams and each of them has a spring game featured on their calendars. Unfortunately, they aren’t all televised, but the bigger programs do air on their various conference based networks. Think the SEC Network, where you will see South Carolina, Arkansas and Florida’s spring game live, including on campus programming. The middle-tiered teams [...]

By |2022-06-07T13:50:38-04:00March 5th, 2019|Schedules, Sports Bar Marketing, Sports TV Schedule|0 Comments
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Will the AAF Bring Success to Sports Bars?

Every February we all cry poor as the NBA and NHL drag on, the interminable college basketball schedule continues, and pitchers and catchers finally report. Well, your poverty ends on February 9th as the Alliance of American Football (AAF) kicks off its inaugural season. To be direct, your guess might be as good as mine, but I am going to attempt to look at history and current trends and divine what will happen and how you can profit from it. Let’s start with a brief history lesson and see what we can glean from that. Will History Repeat Itself? In the ‘60s an upstart league called the American Football League took on the NFL. By 1969, the New York Jets had beaten the unbeatable Baltimore Colts in Super Bowl III. From there, it was just a formality for the leagues [...]

By |2022-06-07T13:54:36-04:00February 6th, 2019|Alternate Sports Programming, Sports TV News|0 Comments
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The 2018-19 NCAA Bowl Championship Series TV Schedule

The NCAA Bowl Championship Series (BCS) system is one of the most entertaining approaches to irrelevant sporting events ever known. There are forty individual games and only three of them count, and that doesn’t count the many post-season all-star games. However, with pools and pick ‘em games happening everywhere you look, college football fans seem interested. The games do credible ratings and the part of our Americana dedicated to football on New Year’s Eve demands we all pretend they mean more than pride for the teams playing. All that being said, this year’s schedule has some fun match ups and provides midweek content to at least make it valuable. In the early schedule, you get mostly the lower conferences with teams like North Texas taking on Utah State in the New Mexico Bowl. But the schedule markedly improves as the [...]

By |2022-06-08T09:09:19-04:00December 5th, 2018|Sports TV Schedule|0 Comments
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Marketing the NHL’s ‘European Game of the Week’ to Fans

It would appear the NHL is taking a page out of the NHL and NBA playbooks by turning their eyes to Europe. The league announced that they are adjusting their schedule to more weekend mid-day games in order to attract more attention from across the pond. While that is good news for Europeans, what does it mean to you as a sports-themed operator? The answer is a quite a few things. To start it means you’ll have more varied content to show on weekends. A good mix of professional and college athletics is great news for attracting more folks during a tough-to-sell revenue period. It’s also a great excuse to deliver something to your much maligned NHL fans. No doubt the NHL is the last among equals in the North American pro sports ranks (all due respect to our Canadian [...]

By |2022-06-08T09:12:11-04:00November 20th, 2018|Sports Bar Marketing|0 Comments
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Upgrading Your Sports Bar’s A/V System for a Better Experience

I often point to a survey that was done years ago by a major national chain that revealed why guests visit a sports bar. The number one reason was, “because it’s a great place to watch sports.” And that true of every sports bar. So, how do you deliver that experience if your bar isn’t a great place to watch sports? You can change the experience for the better by updating and upgrading your audio-visual systems. There are levels of integration you can choose and there are improvements you can make that aren’t outrageously expensive. But where do you start? We thought it might be interesting to see an example of top tier system to set a benchmark for commitment to AV systems. This one is a new Greene Turtle on Long Island that thought of everything they could include. [...]

By |2022-06-08T09:12:56-04:00November 15th, 2018|Sports Bar Technology|0 Comments
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