Why Your Sports Bar Needs Access to Every NFL Game

If you’re a sports-themed restaurant operator, you don’t need to be told the NFL is a ratings juggernaut. However, what you might not know is on Thanksgiving 41% (17.25 million) of all NFL viewers did so away from home. This is an extraordinary achievement and says a lot about the importance of having access to every NFL game at your restaurant or bar.

Let’s dig into what this all means for your business.

To start, we’ll define out-of-home (OOH) viewing as viewership in places such as restaurants/bars, gyms, airports, and offices. To think that more than 2/5 of Americans watched the NFL on Thanksgiving away from home is a powerful signal that all sports bar restaurant operators should heed — it pays to have EVERY NFL game available at your location(s).

This is especially true when you consider late-season match-ups and playoff games where the stakes are much higher than Thanksgiving.

To Frankly Put It, You Need the Peacock Sports Pass

Sports fans watching games at an American sports bar and restaurant.

If you don’t want to get left out in the cold, you need to take steps now to secure Peacock Sports Pass before the December 23^rd game between the Buffalo Bills and Los Angeles Chargers and the Wild Card Playoff game on January 13^th.

Consider that the NFL attracted a record 34.1 million viewers on average for their Thanksgiving schedule. That’s more than 10% of all Americans tuning into the NFL. On top of that, a whopping 17.25 million of them did so away from home. There is no doubt if a guest comes to your restaurant to watch football, they expect you to have access to every game.

This is the first time NFL games are exclusively available via streaming with no in-line broadcast option.

Your only option is Peacock Sports Pass. The good news is that the NFL isn’t the only content included in their subscription service. They also feature loads of English Premier League soccer and Big 10 Basketball, which means your subscription will attract more than just NFL fans.

You’ll Want to Sign Up by December 10th

Sports fan watching an NFL streaming exclusive game on Peacock Sports Pass

We encourage you to sign up by December 10^th, so you have plenty of time to get the gear, set it up, and test it. That’s just a few days away to ensure you can show every NFL game available this winter.

If you need any more information or support in managing the incorporation of streaming into your entertainment content, feel free to reach out via our website or email me directly at sportstvguide@thedailyrail.com.

We are happy to help and look forward to hearing from you.

About the Author: Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.