If you want to run truly successful marketing campaigns for your sports bar, then you need to know who your guests are. And we mean more than just their names and email addresses. Here's how to collect and use customer data for sports bar marketing success.
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Exclusive data shows what alcoholic beverages diners prefer nationwide, giving bistro and bar operators intel thatâs good for this football season and beyond.
Last week, the 2023 MLB season began with new rules for players and new hope for fans everywhere. Many of these fans will be your sports barâs main source of guests during the slower summer sports season, especially after the NBA and NHL playoffs wind down. But just who are these baseball fans and how can sports bars market and cater to them? Recently, Statista published several reports on the MLB and baseball fans. Letâs take a quick trot around the diamond to see who the average US baseball fan is. Baseball Fans are Old & Aging Fans of Americaâs pastime are old and only getting older, which might create a bit of a problem for the MLB down the road. As the following chart shows, Baby Boomers are, by far, the biggest baseball fans in the US. 65% of [...]
Be it a watch party, eSports event, or just showing the local, big games, for it to be successful you need bodies in your seats. And like anything, folks canât come to it if they donât know itâs happening. With upheaval in social media recently making getting the message out there dicey, sports bar operators should expand how theyâre promoting their bar and events. One way is to cross-promote your events. In this context, cross-promotion is getting the word out about one event youâre running through another event youâre already running and have an audience for. This way you donât need to build interest from a standstill but can take the momentum from event into the next. Here are a few ideas to get you going. It Starts with Your Email Email is one of your sports barâs most powerful [...]
For years, weâve been saying the number one reason why sports fans come to visit your bar is to watch sports. But which sports? Unless youâve polled your own guests or done some sales vs. games analysis, youâre probably running more on gut instinct. Instinct is good, but instinct backed with some data is even better. Recently, Statista ran a survey with American sports fans on what professional sports they follow. Mind you, what the national average is might not match up with what happens locally, so definitely do your own due diligence, but this info is a nice starting point. You will find more infographics at Statista Football is King Unsurprisingly, football remains Americaâs favorite sport to watch, dominating the survey with 75% favorability among the survey participants. And while just having the games available to show will bring [...]
Sponsored by RO*TEL With your gameday menu in full swing, youâll want to stay on top of emerging trends and customer preferences in order to adapt to changing tastes. Conversations with your guests are vital in this regard, but only as a microcosm. To get ahead of the curve, youâll want to take a look at things on a larger scale. Analyzing statistics from outside your doors can clue you into the next big thing in the industry before it even hits your area. Consider it a way to buy in on the ground floor. If you could hop in a time machine and go back to 2005 to be the first restaurant in your city to put sriracha on your menu, youâd take that kind of buzz in a heartbeat. Sadly, you canât do that, but with market research [...]
Every February we all cry poor as the NBA and NHL drag on, the interminable college basketball schedule continues, and pitchers and catchers finally report. Well, your poverty ends on February 9th as the Alliance of American Football (AAF) kicks off its inaugural season. To be direct, your guess might be as good as mine, but I am going to attempt to look at history and current trends and divine what will happen and how you can profit from it. Letâs start with a brief history lesson and see what we can glean from that. Will History Repeat Itself? In the â60s an upstart league called the American Football League took on the NFL. By 1969, the New York Jets had beaten the unbeatable Baltimore Colts in Super Bowl III. From there, it was just a formality for the leagues [...]
Since the social media was fully embraced by the sports industry, the management of sports teams, leagues, and associations began to use them as a tool to promote their growth and connection to the fans. And sports bars and sports-themed restaurants could take some cues. For example, a study conducted in 2017, Twitter partnered with NFL to do a live broadcast of 10 games for $10 million. Facebook also streamed 46 games from Mexicoâs Liga MX soccer league in the same year. The use of social media by sports organizations is a crucial aspect of the marketing strategy geared towards enhanced productivity and more returns on investment. And while youâre not running a sports league team, youâre still running a sports organization. Your roster is your staff and, like pro teams, youâre trying to generate interest in your organization by [...]
