April
As Spring arrives in full force so does plenty of excellent live sports to drive guests to visit all month long. It starts with lots of NCAA Championship action, sustains mid-month with professional league playoffs and is dotted with major events all month long. To say April is packed with special stuff is to understate just how many events can be fit into a 30 day period. Let’s dig in and see what you can expect.
We started this conversation with NCAA championships and April features three big ones. The Men’s & Women’s NCAA Basketball Championships start off the month’s first week. They are followed closely by the NCAA Hockey Frozen Four for those that love college hockey. But the college ranks aren’t the only major events.
The month also features golf’s most prestigious event, The Masters, and even has two golf majors for the Champions Tour. Add to that the 152nd Kentucky Derby Triple Crown horse race and UEFA Champions quarterfinals and there isn’t a day to waste this month.
That isn’t to say we should forget that the NHL and NBA both embark on their annual playoff runs. The NBA starts with their Play-in Tournament and then both leagues are off and running for the rest of the month. MLB is also heavily present in April as it’s opening month gets off to a big start.
You are forgiven for thinking that April is sleeper month, but with three of the four major pro spots in full swing and all the NCAA Championships, it shapes up to be a very big deal in deed. So, don’t miss this last major push to market for your summer promotions and drive guest traffic until football returns in the fall. As always, let us know how you do.
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March
While March is well known for its Madness, there is more to it than meets the eye’s first glance. This is especially true this year with the expanded UEFA days and the World Baseball Classic gracing the month. And yes, the Madness still reigns and enjoys the company MLB, NHL and NBA action all to keep the whole of March busy. Let’s dig in and see what you can expect as spring rolls back into town.
First, don’t forget that we move the clocks ahead at 2am on Sunday March 8th. It’s always a little surprise when you’re losing an hour, so we thought we’d remind you. Past that the Men’s and Women’s NCAA Basketball tournaments rule the month for sure. From the Selection Show (3/15) to the Finals in early April, the NCAA tournaments drive traffic and keep sports bars humming.
The month is also filled with great auto racing with NASCAR, IndyCar and F1 races and the knockout round for European Football’s biggest competition, Champions League. This is all while the NBA and NHL are getting deep into their season with the playoffs only a few weeks away which drives maximum interest.
For MLB it’s normally their exhibition schedule that launches, but this year they are accommodating the World Baseball Classic, pitting the world’s best in a round robin tournament. March is the beginning of the end of a lot of seasons and that will mean lots of fans ready to watch their favorite events at your place. As always, let us know how you did.
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