January
Winter is the sleeper season of the sports calendar. Take January for example. Not only are there live sports seven days a week, but some of the best events of the year take place. While it all starts with the NFL & NCAA playoffs, there are plenty of other remarkable events that populate the first month of the year. From European soccer to one of tennis’s Grand Slam events, the month offers enormous opportunities to market for guest traffic. Let’s dig in and see what’s happening this January.
The first month of the year is by far the most exciting for football fans. The month boots off with the first NCAA football quarterfinals ever played. That means you have three rounds of NCAA playoffs in the month ending the National Championship game on the 20th. The NFL also has most of their playoff run in January with three straight weeks of action starting the second Sunday.
As if football playoffs weren’t enough the month is chock full of NBA and NHL action with most nights featuring national televised games from either league. To make sure there aren’t any gaps in content you can then look to NCAA hoops which has relevant games seven days week as they enter the heart of their conference schedules.
The coupe de gras to all that is the inclusion of UEFA Champions & Europa League action and tennis’s first major, the Australian Open. Yup, January offers something for every guest to get excited about and for you to market for appointment traffic. Now get out there and let your guests know just how much great sports content you have to offer.
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December
The end of 2024 will be as solid as it began with another December to remember… at least when it comes to content. It’s always great when you have three major sports in action, and you get both premier college sports at play as well during December. Let’s dig and see what you can expect as 2024 yields to the New Year.
If you like football, then you LOVE December. The NFL regular season speeds to its conclusion. The season end includes games on Saturday the 21st after the NCAA regular season has wrapped and they even play a three-game slate on Christmas Day. NCAA football is busy with their Bowl season, but the CFP games are on the 20th and 21st. Those first round games are followed by quarterfinals on New Years’ Eve. So, there’s a bevy of football to fill your entire month.
The NHL and NBA are in full swing with nationally televised games during the week. The NHL has their Winter Classic outdoor game on New Year’s Eve and the NBA has their traditional Christmas day slate available for those guests that visit to escape their families 😉.
NCAA college hoops is also in full swing with games all month and plenty of holiday tournament to entice guests to visit. Add to that UEFA continues their group play mid-month and UFC 310 and December shapes up to be a great way to end a solid year of sports. We hope the year-end finds you happy, healthy, wealthy and wise. If it doesn’t, have heart, because a New Year is right around the corner.
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