May
As spring settles in, we see some of the best sports action across the globe of the year. From NBA and NHL playoffs to European football the month is chock full of great content to drive guests. This includes everything from golf and tennis majors to NCAA sports championships. Let’s dive and see what May has in store for all you sports themed operators this year.
As mentioned, the NBA and NHL are in full blown playoff mode all month. This means great playoff action every night of the week during the entire month. Also, happening are great NCAA action with both Lacrosse and Softball championships happening in May.
From there you can also enjoy major events in both tennis and golf. The PGA Championship mid-month is then followed by the French Open starting at the end of the month. Add to that the UEFA Champions & Europa League semis and finals and the month literally has something for everyone.
Oh and did we forget the Indy 500 and UFC 315? Yup, May is a month of amazing content to keep your guests entertained and delighted. So, have a ball promoting all this stuff and let us know how you did.
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April
Spring is in the air every April and that means lots of playoff excitement. From the end of the NCAA basketball/hockey tournaments to the NBA and NHL playoffs beginning, the month boasts so many meaningful games it’s hard to count. Add to that the beginning of MLB baseball and the month gives you ample content to promote. Let’s dig in and see what will drive April traffic.
Annually the NCAA tournaments (Men’s & Women’s) end the last weekend in March. However, this year the calendar pushes them into the first weekend in April. That means that first Friday through to Monday has amazing games for guests to gather at your restaurant to enjoy. The following week you get the NCAA Hockey Frozen Four to round out the Winter college sports season.
Over in the pro ranks, both the NBA and NHL start their playoff seasons mid month. This is the second year the NBA runs their Play-In tournament. This was very popular last year and should generate some excellent interest from guests. The NHL starts their own marathon post-season, along with the regular NBA playoffs, the third weekend of the month.
Speaking of playoffs, Europe’s UEFA Champions & Europa Leagues start their own playoffs mid-month with some great mid-day games to create fun alternative traffic. And finally, MLB makes its return in April as well. Games begin the first week and that content will be ubiquitous until nearly November.
All-in-all, April is a decent month for promoting some great content. It is also, honestly, the beginning of the slow decline of great content until June when all you’re left with is the daily grind of the MLB season. Either way, it’s up to you to create excitement where you can find it and April gives you ample opportunity to do just that.
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