March Madness is always an exciting event for sports fans. And it's a great traffic-driving event for bars, especially during the first round when fans excitement is high and everyone's bracket is still intact.
The First Four beings on Tuesday for the men's tournament and Wednesday for the women's to see who gets the final spots in the tournament. Then the first round action tips off on Thursday and Friday for the men and women, respectively. Be sure you've signed up your bar for the SportsTV Guide to get round-by-round updated information about matchups, game times, and channel listings.
Have a great tourney!
2026 NCAA Men's Basketball Tourney TV Schedule
East | Central | Mountain | Pacific
2026 NCAA Women's Basketball Tourney TV Schedule
East | Central | Mountain | Pacific
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