It’s the most wonderful time of the year — March Madness! The NCAA basketball tournament is one of the best three-week periods for any bar or restaurant who shows sports on their TVs. A total of 72 teams vying for supremacy in a one & done tournament format.

On the men’s side, the action starts on Tuesday, March 14th as Southeast Missouri State takes on Texas A&M, and Pittsburgh takes on Mississippi State in the first Play to Get In rounds. Fairleigh Dickinson faces Texas Southern, and Nevada against Arizona State for the two remaining Play-In spots. All four of those games take place on truTV.

For the women’s tourney, their Play to Get In games start on Wednesday March 15th with Mississippi State vs. Illinois, and Sacred Heart against Southern. Both on ESPNU. Then on Wednesday, St. John’s takes on Purdue, and Monmouth faces Tennessee Tech. Both of those games will be on ESPN2.

After that, a fantastic several weeks, starting with the first round of 64 and going until only one remains.

2023 NCAA Men’s Basketball Tourney TV Schedule

East | Central | Mountain | Pacific

The SportsTV Guide for Digital Signage: Get More Out of Your Screens2023 NCAA Women’s Basketball Tourney TV Schedule

East | Central | Mountain | Pacific

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Of course, college basketball fans will flock to your sports bar during the games. But that doesn’t mean operators should just be passive about March Madness. This is a great opportunity to market to fans, cater their experience, and get them wanting to come back to future events you host. Some ideas to get ya going:

The NCAA basketball tournament is a fantastic time for any sports-themed bar or restaurant, and we hope this one ends up being entertaining and successful for your business.