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English Premier League Offers Games Stream Only

Putting a Little English (Premier LG) on Steaming Sports Why it matters to you: This is the first major sports league to offer 2nd tier games on stream only. For the past several years, many of you have enjoyed a great value from the English Premier League Extra Time programming. These weekly games changed the position of EPL in our business and many of you have a healthy traffic built around that content. Unfortunately, that is about to change. This week’s EPL kick offs will not be available to you on DIRECTV. NBC holds the contract and has decided to monetize the second tier games that don’t make their national broadcast channels via a streaming-only approach. This means that you will only see games on NBC Sports Network and the flagship NBC network chain. Otherwise, games that aren’t available on [...]

By |2022-06-08T13:47:10-04:00August 7th, 2017|Alternate Sports Programming, Online Sports|0 Comments
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We Told You So! Internet Streaming is Important

Don’t Blow it with Guests by Not Showing Streaming Sports You have probably heard someone say, “I hate to say, I told you so!” right before they say, “I told you so!” That’s a little how I felt on Sunday when I receive a flurry of calls from subscribers expressing their dismay and disappointment that we had neglected to list the Barcelona vs. Eibar, La Liga Espana soccer match. Just one problem…that match was exclusively on Live Stream and not available on broadcast TV. Therefore let me just say, “I told you so!” We have been screaming from the rooftops for years about the value and importance of streaming live sporting events and only those of you that listened were able to deliver the game your guests wanted on demand. The cost of accomplishing this feat was an inexpensive netbook or other internet enabled [...]

By |2022-06-08T13:54:14-04:00May 22nd, 2017|Online Sports, Sports Bar Management, Sports Bar Technology|0 Comments
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Why Sports Bars Need to Start Live Streaming Video

By Rob Cressy, Founder, Cress Media Houston, we have a problem. Consumers and Facebook love when brands post native videos (including live streaming), but there are very few, if any, sports bars or restaurants that make this part of their ongoing content creation and social media marketing mix. Lucky for you, I want to help you solve this problem, and I’m going to do so in a fun and engaging way. Let’s start with the nuts & bolts Facebook ranks live-streaming videos higher in the news feed, and users spend 3x more time watching live broadcasts than traditional videos on the platform. A recent study also showed native videos have an 186% higher engagement rate, and are shared 1000% more than videos linked to from other hosting sites like Youtube and Vimeo. What does this mean for you? Creating videos as part of your social media [...]

By |2022-06-08T13:55:33-04:00May 2nd, 2017|Alternate Sports Programming, Online Sports, Sports Bar Marketing, Sports Bar Technology|0 Comments
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This Week in eSports… Should eSports be in the Olympics?

Turner Sports dubs ELeague "very successful" Competitive gaming continues to gain a foothold in traditional broadcast channels. This year TBC debuted their eSports show called ELeague, which is a competition/reality TV show that pits 24 video gaming teams against one another for a sweet $1.2 million cash prize. It aired on Twitch but also on TBS, and it seems that Turner Sports is pretty happy with season one results. “In our business, engagement is going to be one of the most important metrics going forward,” Craig Barry, EVP and Chief Content Officer for Turner Sports said. “And specifically around engagement, we’ve had a very successful first season.” According to Digiday, ELeague viewers clocked in 13.3 million hours on Twitch and TBS, and TBS had an average of 271,000 viewers across life and time-shifted viewing. Wendell Lira quits pro soccer for pro gaming Normally you play sports [...]

By |2022-06-09T09:50:06-04:00August 3rd, 2016|Online Sports|0 Comments
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This week in eSports… ESL turns to Facebook Live

eSports now worth almost $900 million eSports is a young, booming and wealthy industry. According to SuperData Research, eSports is worth $892 million currently and expected to break $1 billion sometime next year el mejor sitio. SuperData also expects viewership to increase from 214 million to 202 million by 2019. eSports turns to Facebook Live Digiday had an interesting post on how ESL One Cologne, the world's biggest eSports promoter, used Facebook Live. Their recent tournament in Germany had 42,000 live attenders and drew 21.7 million unique viewers online. ESL used Facebook Live to interview top players and video game personalities, visit partner booths, etc. It was great use of showing additional content and behind-the-scenes look for folks who couldn't be there themselves. “With Facebook Live, we are creating this ‘B-stream’ exclusively for the platform,” said Johannes Schiefer, director of global social and editorial [...]

By |2022-06-09T09:53:30-04:00July 28th, 2016|Alternate Sports Programming, Online Sports|0 Comments
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What are eSports? [VIDEO]

What are eSports, you wonder? While sports bars and restaurants are keen on showing traditional sports, eSports remains a relatively untapped market. Learn what eSports are and get an overview on what the competitive gaming market looks today and predictions for the future. This is the first in a series of videos that explain the eSports market and help guide sports bars and restaurants into breaking into the industry, connect to eSports fans and tap into the competitive gaming market. ADDITIONAL RESOURCES: Superdata's eSports Market Brief Venturebeat.com: eSports Market Growth Wikipedia: eSports LoL eSports home ESPN's eSports coverage eSports stadium image by ESL (Helena Kristiansson)

By |2022-06-09T10:03:20-04:00June 29th, 2016|Alternate Sports Programming, Online Sports|0 Comments
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Twitter to Live-Stream NFL; Yahoo! Gets the NHL, MLB & PGA

Sports Internet live-streaming has just become a little more mainstream with the NFL and NHL officially getting into the game. Twitter has won the rights to stream NFL games. The social media site will stream 10 Thursday night football games (the games will still be shown on NBC, CBS, NFLN) during the 2016 season. No word on how Twitter will be integrating the feature but it's been speculated that it could fit under the site's Moments feature. The NFL is using Thursday night games, which draws a smaller audience, as it's guinea pig to see how digital distribution works. Things could get interesting in 2021 when the NFL's current broadcast contracts expire. Similarly, the NHL and Yahoo! recently announced a partnership to live-stream NHL games for free and with no subscription required. The partnership allows Yahoo! to air up to four NHL games a week. [...]

By |2022-06-09T10:11:38-04:00April 8th, 2016|Online Sports, Sports TV News|0 Comments
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Why Sports Bars Need to Stream Web-only Games

I have been preaching for years that the way TV will be consumed in the future is going to change. When the NFL aired a game on Yahoo! this season I was proven clairvoyant. The NFL’s experiment was a perfect use case for understanding the future of live sports on the Internet. USA Today broke down what they thought were the pros and cons of the live stream. Pros: Focused on the mobile experience and the picture quality. US Today compared the game to broadcast quality and lauded the production values. Cons: Some technical issues with buffering and it wasn’t on a TV, so screen size was limited. That is to say, the NFL is better viewed on a big TV. However, the biggest revelation is the number of people unable to stream the game from their computers to their TVs because they lack the technical expertise. This means [...]

By |2022-06-09T10:21:23-04:00February 23rd, 2016|Alternate Sports Programming, Online Sports|0 Comments
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