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About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.
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3 Steps to Making Wings a Centerpiece of Your Tailgating Menu

The NCAA Bowl Season is a time when folks gather to watch their favorite university duke it out for bowl supremacy. We already know that wings and football just make sense and that’s why we strongly encourage you to drive real results by offering wings as a centerpiece to your Tailgate Catering menu. Folks are consuming food in so many different ways than in times past pharmacieinde.com. With the explosion of delivery during the past year and fully prepared meals from grocery stores, operators are faced with the challenge re-capturing the business that has moved to either of these options. Catering is a perfect solution. The home tailgate has grown over the years with fans coming together to watch games on their own outsized TVs in the comfort of their own homes. That’s why the timing is perfect to match [...]

By |2022-06-08T13:17:44-04:00December 8th, 2017|Sports Bar Marketing|0 Comments
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Sports Bars Aren’t Dead, But They May Be On Life Support

If bad news comes in waves, then our industry -- and specifically the sports themed segment -- is getting rolled over by one mother of an ocean storm. For the past year, we have covered story after story lamenting the sales declines, the cannibalization of full-service by fast casual, and the enormous staffing challenges that face all operators in the current economy. This decline has been particularly hard on sports-themed operators as we have seen several high profile bankruptcies and worse-than-market sales reporting from some of our biggest players. What does all this mean for the future of the “sports bar” and is there anything you can do about it? Who’s to blame? The sales performance of full-service restaurant operators has been declining steadily for the past 18 months or so. In general, the entire segment is experiencing a shift [...]

By |2022-06-08T13:32:33-04:00September 28th, 2017|Guest Management, Sports Bar Management|0 Comments
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Yahoo, The NFL, and You!

The first streaming game of the NFL season is this Sunday at 9:30am ET/6:30am PT and we, at The Rail, couldn’t be more excited. Why? Because that means we can debut our first entry onto our Streaming Tab on the SportsTV Guide dashboard. Yes, streaming again! We know you guys don’t really care about streaming sports or even want to invest the few minutes to assess where it fits with your overall sports programming, but it’s coming and there is nothing any of us can do about it. This game between the Baltimore Ravens and Jacksonville Jaguars is exclusively on Yahoo.com for anyone outside of these two demographic markets. If you are in or around Baltimore/Jacksonville you will get the game on your local CBS affiliate and it will be listed on your guide. However, if you are anywhere else, [...]

By |2022-06-08T13:33:56-04:00September 22nd, 2017|Alternate Sports Programming, Sports TV News|0 Comments
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Refer the SportsTV Guide & Get Cash Back

The sports bar segment of the hospitality industry is a small community. Many of you have worked at multiple places that are sports-themed and a few of you have graciously brought our service with you when changed positions. Our growth, over the past 14 years, has depended largely on the support of our existing subscribers as evangelists and advocates leggi l'articolo. That is why, we are so excited to roll out our official referral program that will reward you for taking the time to recommend our service to your friends in the industry. Refer the SportsTV Guide & get a $25 Amazon GC Both you & your friend win when you refer! Starting this football season, we are proud to offer a special program for existing subscribers to recommend our service to their colleagues and friends in the [...]

By |2022-06-08T13:36:06-04:00September 13th, 2017|Sports Bar Technology, Sports TV News|0 Comments
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What the Mayweather-McGregor Fight Tells Us About Sports Live Streaming

One week this past Saturday night, the world was captivated by the spectacle that was Floyd Mayweather Jr vs. Conor McGregor. It is estimated that around 100 million folks tuned in to see the biggest fight ever on PPV -- and a lot of them were live streaming. Except that many of those who tuned in experienced significant technical issues, both with the in-line broadcast delivery and streaming options. When the numbers are finally tallied it’s expected that the fight garnered 5 million PPV orders from cable/satellite operators, the UFC app, and the Showtime app. Those are staggering numbers, which is why you can understand that the systems for delivery were strained. We have been trying to convince you that integrating streaming sports into your programming portfolio is the answer for today and the future. Unfortunately, when issues like this [...]

By |2022-06-08T13:39:05-04:00September 1st, 2017|Online Sports, Sports Bar Technology|0 Comments
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How to Install the SportsTV Guide Widget

Our newly designed SportsTV Guide Widget is a tool that can help ease some of the pressure of football season. It’s free for SportsTV Guide subscribers and will tell your guests what games your sports bar or restaurant can show every day. The SportsTV Guide Widget displays the exact information found on your SportsTV Guide (without the station names & channel numbers), so your guests can easily see what time they should swing by your location for their preferred games. Setup couldn’t be simpler. Here’s a step by step video showing you exactly how easy embedding the SportsTV Guide Widget is on a publishing system like Wordpress.   Keep in mind that this process differs depending on the platform, so services like Squarespace or Wix will differ based on the site editor, but the Widget appears exactly the same. How to [...]

By |2022-06-08T13:39:31-04:00August 30th, 2017|Sports Bar Marketing|0 Comments
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Five Reasons to Know What’s on TV for Sports…

The SportsTV Guide is a utility serving restaurant operators for almost 25 years. Too often, when we offer our service to a restaurant operator, their first response is, “We aren’t a sports bar!” It’s high time someone challenged this assertion. It’s a fallacy and always has been. While only about 15% of all restaurants are traditional sports-themed operators, any bar or restaurant with at least one TV can become a sports bar based exclusively on a major event. Imagine, your local team is playing for a championship. Won’t your bar have at least a few folks who would want to watch that game live? Here are five compelling reasons you need to be more aware of what’s on for sports: 1. It’s what your guests want! Our offices are in Boston and there are plenty of restaurants with TVs that aren’t [...]

By |2022-06-08T13:44:33-04:00August 14th, 2017|Sports Bar Marketing|0 Comments
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All Sports Are Social… And Our Web Widget Helps

Summer has always been the time for Sports Bar owners and operators take a break. The programming slows with just baseball until August and, hey, we deserve a vacation too you know! Well, here at SportsTV Guide, we know this is exactly the time to get busy, so your Fall season goes smoothly, and you’re ready to ride the rollercoaster again. That’s why we hosted the Football Marketing Bootcamp in June and why we continue to deliver extended services to our subscribers. One such service is our newly built Web Widget and our fully developed API. What are they, you ask? Oh, I’m so glad you did, let me explain… pharmacieinde.com. Web Widget For years our subscribers have had the ability, via our Web Widget, to include on their website exactly what they can show for sports. Our newest version [...]

By |2022-06-08T13:44:54-04:00August 8th, 2017|Schedules, Sports Bar Technology, Sports TV Schedule|0 Comments
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English Premier League Offers Games Stream Only

Putting a Little English (Premier LG) on Steaming Sports Why it matters to you: This is the first major sports league to offer 2nd tier games on stream only. For the past several years, many of you have enjoyed a great value from the English Premier League Extra Time programming. These weekly games changed the position of EPL in our business and many of you have a healthy traffic built around that content. Unfortunately, that is about to change. This week’s EPL kick offs will not be available to you on DIRECTV. NBC holds the contract and has decided to monetize the second tier games that don’t make their national broadcast channels via a streaming-only approach. This means that you will only see games on NBC Sports Network and the flagship NBC network chain. Otherwise, games that aren’t available on [...]

By |2022-06-08T13:47:10-04:00August 7th, 2017|Alternate Sports Programming, Online Sports|0 Comments
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Is Your Restaurant Ready for Football Season Kickoff?

Register for a play-by-play to maximize revenue during the upcoming season. By Hot Schedules, content parter for this year's Football Marketing Bootcamp It’s that time of the year again! If you’re a diehard football fan, then you know your weekends revolve around the big game. And if you’re a restaurant owner or manager, then you definitely know that you and your team need to be ready for the rush on game day. The seasonal influx of football fans at your business can be a blessing, but if you aren’t prepared, it can also be a curse. With that in mind, here’s what you need to be thinking about before kickoff: How busy is your restaurant going to be? Is your inventory stocked? What specials are you offering? Is your staff prepared? If you’re like us, you’ve been counting down the days for football [...]

By |2022-06-08T13:48:53-04:00June 21st, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments
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The Sports Bar Marketer’s Playbook for Football Season

By Buzztime, partner for the Football Marketing Bootcamp When football season starts, will you be ready? Expecting crowds without a marketing plan is a risky move. It’s like throwing a Hail Mary or relying on the receiver to run 98 yards on a kickoff return – at every game. Instead, be proactive! Plan for success with these marketing plays that will win over customers during football season. Play #1: Create a Winning Schedule Pull out your whiteboard just like a coach and create a calendar of important football dates. Start by identifying the “home” teams in your area, both pro and college. Then, plot out televised game schedules for each team. Include dates for games and events so big, it doesn’t matter which teams are involved: the “big” game in February, key bowl games, and even draft and signing days. Don’t forget high [...]

By |2022-06-08T13:53:08-04:00June 16th, 2017|Sports Bar Marketing|0 Comments
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The 2017 Football Marketing Bootcamp Syllabus

Our 2nd Annual Football Marketing Bootcamp is just a couple of weeks away and we thought we should share the full syllabus planned for the event. The obvious goal is to support operators in key areas of marketing that are challenging, but offer the best return on investment. To that end, we have identified four key subjects based on your responses to our recent survey. Below is a brief description of each segment and the names of the folks presenting or participating in panels. The seminars will be available via live stream on our YouTube channel and you can register for the event by clicking here! Session 1: All Sports are Social Host Rob Cressy of Cress Media. Rob is a seasoned social media expert who recently moderated an event specifically surrounding social media and restaurants. He also operates produces a great podcast that focuses [...]

By |2022-06-08T13:52:26-04:00June 12th, 2017|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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