Football season is always the best time of the year for sports-themed restaurants and bars. For generations these operators have limited their attention to North American football while completely ignoring the amazing football content provided by European football, or as we call it here, soccer.
In fact, you now have easy access to the pinnacle of great European football, Premier League, by subscribing to Peacock Sports Pass.
Not to be too hyperbolic, but Premier League content is a hidden gem that the smart sports bar operator leverages to drive traffic. To say Premier League fans are rabid is to underestimate the lifelong loyalty they pay to their home side (team). They travel, they sing, and generally have a great time rooting on their crew. That loyalty can definitely be attributed to you, if you make the effort to provide a great viewing experience.
Premier League Schedule is a Gift for Sports Bar Operators
Let’s start with their schedule.
The season runs from mid-August until the end of May which means consistent content for nearly nine months. That isn’t even the best part, because their schedule times make them incredibly friendly to alternative revenue periods.
Most of their games are played on Saturday and Sunday with the starts varying from as early as 7:30am ET to 12:30pm ET. For East Coast operators, that means you can potentially drive traffic from their regular 10:00am start schedule through the mid-afternoon. If you’re worried this interferes with NCAA Football on a Saturday, it won’t likely. There aren’t so many 12:00pm starts that you won’t be able to accommodate a Premier League fan or two.
For the West Coast it’s trickier, but certainly no less interesting. For the Saturday schedule you’re already opening early if you’re serious about delivering sports to your guests. Adding English football fans to your traffic is a no-brainer, especially since you’re already open, but weekends aren’t the limit of Premier League potential.
You can also count on regular mid-week afternoon matches as a further call-to-action. Those matches are scheduled at 12:30pm ET or 3:00pm ET. This means on the East Coast, matches can be added to your lunch draw or mid-afternoon happy hour excuse. Out West, they give you some great lunchtime content to drive guests through your door.
Marketing Premier League to Fans & Your Sports Bar’s Guests
A smart move is to identify anyone that is Premier League focused through your marketing communications. For example, why not send an email survey asking if guests are interested in European football and to identify their favorite teams. With this type of information, you can direct-market to folks that have self-identified as Premier League fans.
One key is to share regular reminders with Premier League minded guests about the upcoming schedule. From a weekly email that promotes the schedule to in-store marketing materials that demonstrate your focus on Premier League, it’s all about communicating the consistent availability of the matches. To prove you’re committed make sure to offer a reward for visiting.
EverPass Guarantees You Have Access to Every Premier League Game
In years past, it’s been difficult to guarantee guests that you would have all the Premier League games available. Not the case today with EverPass making Peacock Sports Pass an essential and easily accessed content package via streaming. Much like with the NFL Sunday Ticket, having Peacock Sports Pass means you are showing games some guests won’t have access to at home.
So don’t wait until after the season is already rolling to decide to leverage some of the most popular sports content in the world. Peacock Sports Pass, brought to you by EverPass, is easy to implement and has myriad other exclusive content that guests will love.
Whether it’s Big Ten exclusive football & basketball games or professional cycling, you’re only hurting yourself by not securing this valuable guest-traffic driving content.
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