This Bracket Program is a Marketing Campaign Slam Dunk

Winter is always the most challenging time for the restaurant industry. You’ve seen it — a full dining room, but only gift cards for payment in January. Then February comes with the only highlight being the ridiculous tradition that is Valentine’s Day. But March is when you can tap into the madness winter creates by leveraging the best three week stretch in college sports, the NCAA Men’s & Women’s Basketball Tournaments.

What could be better than eight glorious days of national quality sports that literally gains the interest of the whole country. With 68 college basketball teams qualifying for each tournament, it’s not hard to see how this is one of the most enduring traditions in North American sports. If you are a sports-themed operator, it is literally malpractice not to have some promotion in place to leverage the tournaments.

Of course, it’s the leveraging part that always seems to be so complicated. If you run a bracket campaign it means you must organize an enormous amount of paper, or digital communications, depending on whether you use printed forms or access a tournament site. This means creating multiple emails to keep participants engaged as well as tracking the results of winners round by round.

Engage Guests with a Custom, Fully-Automated Bracket Program

Well, what if we could provide you with a complete NCAA Tournament Bracket program that not only collected all the bracket entries, but also emailed participants after each round with the results/leaderboard and a bounce-back offer to drive them into your building?

That’s exactly what we’ve built with the STVG HQ: Bracket Program. When you add up the number necessary communications throughout the full tournament you get 7 or 8 opportunities to check in with participating guests. Our system automatically handles all the moving parts that are required to execute a flawless bracket campaign at your restaurant.

If you aren’t already aware, we have built a fully functional customer relations management (CRM) system (STVG HQ) that includes the tools necessary to program, schedule, and deliver all the messages you will need sent. We also provide a branded landing page just for your tournament complete with a bracket management app and leaderboard listings.

All you have to do is determine what prizes you will award to the winners by round and a grand prize for the best overall bracket. We can have everything in place in minutes while you relax and enjoy the fruits of a successful promotion.

STVG HQ: Bracket Program is customized to your brand, showing your sports bar’s logo and color scheme. It also has a single ad space so you can further market your restaurant to guests, driving traffic back to your site after they check their picks. You don’t get that with mainstream bracket services that bombard your guests with their own ads.

Set up is fast and easy. And the marketing program will keep your guests engaged the entire month. The fact that it runs itself means you and your team can focus on the important day-to-day tasks of running your establishment.

We are offering the full package of services for $150 for one tournament or $200 for both Men’s & Women’s events. Just click here to see more detail and learn what we can do to elevate your madness this March.