Streaming NFL Sunday Ticket is Finally Coming to Sports Bars
If your sports bar wants to own Sundays, then you need the NFL Sunday Ticket. And now you have a streaming option, thanks to EverPass, UPshow, and the Peacock Sports Pass.
What the Sports Streaming Super App Means for Sports Bars
ESPN, Fox Sports, and TNT Sports have announced a joint sports-streaming super app. But what does this mean for sports bars and restaurants?
Why Your Sports Bar Needs Access to Every NFL Game
The latest streaming data doesn't lie. Your sports bar needs to be able to show every NFL game available. And that means signing up for Peacock Sports Pass which has exclusive rights on two big NFL games that won't be available on other commercial vendors.
Don’t Miss These Two Big Streaming-Only NFL Games
If your sports bar wants to show two big streaming-only NFL games this season, you'll need to sign up for Peacock Sports Pass, exclusively through UPshow. Here are the deets.
What to Know About the 2021 NFL Season
The NFL had one helluva year in 2020. It was a season where their storybook QB won his 7th championship all while navigating a once in a century pandemic. What could they possibly offer in 2021 to compare to what they overcame and delivered in 2020? Well, there are some significant schedule adjustments coupled with continuing to explore where & how they deliver their content which should enhance this year’s NFL iteration. And sports bar owners, operators, and managers should take note. All of this adds up to a season with some new expectations and hopefully the same great results for sports-themed restaurant operators. We will review those changes and provide some insights on how to leverage them to your advantage in this post. A Longer NFL Season Way back in 1966, when the NFL and AFL merged, 24 teams [...]
4 Alternative TV Content Options for Sports Bars
The search for content has always been a thorny task for sports bars and restaurant operators. By content we mean any activity, programming or engagement you deliver to your guests while they visit your restaurant. Most operators have the programming part on lock down, but how does our industry do when it comes to alternative forms of content? Most of the operators served by The Daily Rail and SportsTV Guide pretty much leave it at traditional content. However, we believe not having a plan for alternative content is a fatal error in any restaurant or bar and grill. Whether you want to deliver custom messages to your guests through digital signage platforms like Atmosphere or provide obscure games that only streaming sports can deliver, understanding alternate content can be a real difference maker for your business. To address the aforementioned dearth of knowledge, we compiled a few options to expand [...]
What to Know About the ACC Network
Ladies, gentlemen and other esteemed guests, your long wait is over. The ACC launched their new network on August 22nd. If you’ve been in the sports-themed restaurant world for a while, then you’ve seen this dance before. It’s a new channel on DIRECTV (ACCNX – 612) that will carry extra content that doesn’t appear on the nationally distributed networks. It’s a collaboration with ESPN and includes content on the streaming system ESPN+. You’ll need to contact your dealer to determine the price for your location. Here are the Details. Currently ACC Net is only being carried by Spectrum, Google FiberTV and DIRECTV. The programming is also streaming on YoutubeTV, Hulu, Charter/Spectrum TV, DIRECTV & Playstation Vue. It’s also included in content available via an ESPN+ subscription. Currently, ESPN told us that they have no plan to sell ESPN+ commercial, but [...]
How to Prep Your Sports Bar for NCAA Spring Football
It’s March and spring doesn’t feel very close, but we’ve got an idea about how to warm it up. Why not promote some NCAA Football? What? NCAA Football? It’s not August. Actually, the spring is one of the most entertaining peculiarities of NCAA Football -- the Spring Games. There’s a bunch of fun rituals that surround the games and if you are a fan club location, this game is essential for driving some cheap traffic in April or May. There are a total of 130 NCAA FBS teams and each of them has a spring game featured on their calendars. Unfortunately, they aren’t all televised, but the bigger programs do air on their various conference based networks. Think the SEC Network, where you will see South Carolina, Arkansas and Florida’s spring game live, including on campus programming. The middle-tiered teams [...]
3 Winning Strategies for Sports Bars Marketing NCAA Football
Of the six major American sports, college football is by far the most overrated one for sports bars. Not because it doesn’t drive traffic -- it does! Not because there isn’t enough coverage -- there is! Not because there aren’t enough fans -- there are! No, college football is overrated because there isn’t much your guests can’t get at home on their own TVs. Now that doesn’t mean you shouldn’t try to leverage this business; you definitely should. The trick is to make sure your efforts aren’t on strategies that don’t deliver results. It all started 11 years ago when the Big Ten Network launched. As a result of their success, the PAC12 network, SEC Network and the ACC Network have all been born. Essentially, these proprietary networks exploded the number of games on easily accessible in-line channels. This caused [...]