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Your Restaurant’s New Marketing Motto — Smiles Don’t Lie

By Rob Cressy, Founder, Cress Media Smiles don’t lie. It’s been a hallmark phrase for the way that I run my business, create marketing, and interact with my customers. And it should be for you too. What it means is if someone is smiling, they are probably having a good time. It is then my job to make sure that people are always smiling and having a good experience with my brand, and the groups that I work with. A good example of Smiles Don’t Lie I created an event series called the Bacon, Sports & Beer Celebration. We brought together 20 sports bars and restaurants serving bacon-inspired creations with 25 craft breweries, Nerf games, pop-a-shot, and a DJ bumping hip-hop jams. Plus everyone in attendance was rocking jerseys. Over 700 people attended it, and while it was going on, I captured photos and videos [...]

By |2022-06-08T14:00:16-04:00March 29th, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments
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6 Reasons Your Sports Bar Social Media Sucks

Your sports bars social media probably sucks. Wait, what?  It’s probably your fault, too. Hold on a minute.  Let me give you some background into why I’m qualified to say that, and then we’ll get into why that is and what you can do to solve it. I’m an ideal customer for sports bars. I’m a 36-year-old male who drinks beer, loves sports, and has a healthy social life. I’m brand loyal and when I have a good experience, I share it with my network of friends. I also have 12 years of digital and marketing experience, and run a sports comedy and men’s lifestyle blog, Bacon Sports. Over the years I’ve been both a consumer of sports bar content as well as a creator of content for sports fans and brands (like NASCAR, Buffalo Wild Wings, and Hormel Bacon.) Because of [...]

By |2022-06-08T14:01:00-04:00March 23rd, 2017|Sports Bar Marketing|0 Comments
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How Reaction Videos Can Be Your Marketing Secret Weapon

By Rob Cressy Founder, Cress Media How would you like to increase the engagement and exposure for your sports bar during March Madness just by using a cell phone and capturing the atmosphere at your establishment? March Madness is one of the most glorious times of the year for sports fans. Excitement and camaraderie are high, unforgettable moments and upsets take place, and generally everyone is out to have a good time. That means there's a huge opportunity for sports bars to create positive brand interactions with their sports fan audience, in an authentic manner, while also increasing overall brand awareness. The way to capitalize on this opportunity is by creating reaction videos. So what exactly are reaction videos & how do you create them? When a crucial play or moment in a game happens you capture the reaction of your audience [...]

By |2022-06-08T14:02:24-04:00March 14th, 2017|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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Terrific & Free March Madness Promo for Your Sports Bar

Sponsored by Frank's RedHot As an independent and small chain operator, you always seem to struggle when it comes to creating and deploying effective promotions in your locations. Paper signs, poorly designed POP and ‘meh’ quality calls to action seem to pervade. This is especially true for big national events like the NCAA Men’s Basketball Tournament. That’s why we are constantly encouraging you to leverage your vendors as marketing partners. Consequently, we are very excited to announce a great (and cost free) promotion being offered by our partners at Frank’s RedHot Sauce and the folks at Dos Equis. This promotion is a great combination of high quality deliverables coupled with an easy and compelling call to action. One of the great features of March Madness is the incredible outbursts that occur for all manner of big plays. Whether it’s a buzzer beater to win [...]

By |2022-06-08T14:06:40-04:00January 27th, 2017|Guest Management, Sports Bar Marketing|0 Comments
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Wings, Beer & March Madness… a Match Made in Sports Bars

Sponsored by Frank's King of Wings If there is any staple in the sports-themed segment of our industry, it’s the happy marriage between wings, beer, and sports. Consider this: Have you ever been to a sports bar that didn’t carry chicken wings? Sure, plenty of them don’t have pizza or barbecue, but I would be shocked if the number of sports bars that don’t serve chicken wings broke into the double digits. This got me thinking, we don’t pay proper attention to this incredibly popular (and profitable) menu item with its significant contribution to the triumvirate that is wings, beer, and sports. It’s time for that to change. We wanted to give you some ideas about how to couple wings with beer & sports, starting with the upcoming NCAA Basketball tournament. With 68 teams qualifying, March Madness literally engages the entire country [...]

By |2022-06-08T14:07:30-04:00January 20th, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments
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3 Tips To Building Sports Bar Promotions That Work

This post originally published on NextRestaurants.com By Brandon Hull Is your sports bar one of many in a busy part of town? You know, one of those “restaurant row” areas or party hubs? I recently talked with Nick Fosberg, a creative and smart guy, and I’m going to share with you some lessons on bar promotions that work, straight from his real world of running restaurants and bars. No pie-in-the-sky thinking. Nick not only runs his own bar, and is starting a second one, but teaches other bar and restaurant owners how to succeed with creative marketing tactics. If you own a sports bar and haven’t checked out his stuff, you really should. He teaches a system called Loyal Regular Value Optimization that helps differentiate a bar or restaurant with its marketing. (No affiliate relationship with Nick, I get nothing for forwarding you to him; he’s just [...]

By |2022-06-08T14:11:21-04:00September 30th, 2016|Sports Bar Marketing|0 Comments
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Where to Find NFL Online Streams – A Sports Bar Guide

Professional sports streaming is becoming more and more popular as leagues are looking to capitalize on that growing market. And broadcast stations -- so opposed to streaming for so long -- are finally getting on board. What does this mean for sports bars and restaurants like yours? For starters, it means more opportunities to offer more content to your guests and from varied sources. You're no longer limited to what's included in your cable packages. Below are where you can expect to find NFL games streaming this season. Many are just TV stations dumping their broadcasts onto a web app, so you'll need to authenticate. Authenticating means you have to sign in using your cable or satellite long-in credentials.  Don't forget that you can find out when every game is being aired with the SportsTV Guide. Twitter Big news! Social media site Twitter purchased the streaming [...]

By |2022-06-08T14:12:10-04:00September 21st, 2016|Sports Bar Marketing, Sports Bar Technology|0 Comments
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How Daily Fantasy Cracks the Code for Marketing the NFL

If you are like the thousands of operators that buy the NFL Sunday Ticket each year, you are focused on making that extremely expensive programming package return a profit. To that end, most operators have looked at fantasy football and thought, “How do I make this work for my business?” The popularity of fantasy has exploded from its infancy in 2003 when 15.2 million players participated in leagues to this past year when 56.8 million played fantasy sports. In fact, 19% of the US population and 14% of Canadians played fantasy sports last year. Even more intriguing is the fact that the typical fantasy player spends 3X more than the average guest with an average check of $47. Additionally, 58% of fantasy players visit your establishment with two or more people and 45% of them return 2-3 times per month. Those numbers are amazing, but [...]

By |2022-06-08T14:14:54-04:00August 28th, 2016|Sports Bar Marketing|0 Comments
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NFL Fantasy Football Marketing kits available for pre-order (7/1)!

Beginning July 1st, the 2016 NFL Fantasy Football Marketing Kits will be available for pre-order on directvmvp.com. To order a kit, customers do not need to be NFL SUNDAY TICKET subscribers. This is a great way for you to build awareness and generate even more sales with fans who spend nearly $26.4 billion per year participating in fantasy sports. NFL Fantasy Football Marketing Kits comes with The Fantasy Football Playbook which contains information a bar/restaurant owner can use to prepare their business to host successful fantasy drafts. Kits will also include a wide range of additional marketing materials, including: Coasters Posters Window clings And more For the drafting leagues, the kit will include “Fantasy League Packs” with: A draft board Individual draft sheets Players stickers Pencils that bar/restaurant owners can give to the drafting league Draft timer To order a kit, log into DIRECTVMVP.com and use your credits when ordering. Kits [...]

By |2022-06-09T09:54:56-04:00July 1st, 2016|Sports Bar Marketing|0 Comments
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9 Things You are Getting Wrong in Marketing Football

1. You aren’t actively seeking relationships with alumni/fan clubs There are 252 Division I football teams and 32 NFL teams. It doesn’t matter where you live, there is an alumni or college fan club waiting for you to offer them sanctuary in your building. These folks are loyal and come in groups. Yes, you will have to discount for them a bit, but they will also come back when they aren’t with their group and the alumni clubs operate through basketball season. They are college educated and typically spend money happily if they feel accommodated. Building programs to attract these guests does take some effort, but the rewards are significant. A typical alumni club will communicate their schedule to you for the season and, if you are their preferred viewing venue, that is additional exposure at no extra cost. New [...]

By |2022-06-09T10:04:50-04:00June 23rd, 2016|Sports Bar Marketing|0 Comments
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Why You Shouldn’t Wait to Market Football

We see this dance every year. It begins in late July when operators realize that football starts in two weeks and they haven’t done anything to market for it. We hear, “Not really a big deal because we are always busy during football season, so there is no reason to add the strain and expense of marketing for it.” Then the season ends with a thump, especially if your local team didn’t do well, and suddenly it’s winter and it slows waaaaay down. It’s a classic error to not make the connection between your busiest times and the slowest. You may have heard the adage: the easiest customer to get is the one that is already in your building. It’s a cliché because it’s true. The key to ‘year round’ marketing your business is to ensure you turn your strongest revenue periods into [...]

By |2022-06-09T10:09:12-04:00May 20th, 2016|Sports Bar Marketing|0 Comments
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