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4 Ways to Grow Your Customer Base

When it comes to marketing, complacency means stagnation, and stagnation means no new customers. No sports bar wants to see their customer base dry up. That means that even after you have a core group of regulars, you have to continue marketing to bring in new customers. So, how do you do that? For starters, keep doing what you did to get those regulars. What worked once will work again. But if you want some fresh ideas, keep reading. Generate More Reviews For many sports bars, reviews function as critical drivers of customer acquisition. A high percentage of positive reviews attracts more business for you — but getting those reviews can be incredibly difficult. The best moment to ask for a review is when the experience is still fresh — and you can use your TVs to make your request. [...]

By |2022-06-07T12:02:57-04:00March 7th, 2022|Guest Management, Sports Bar Marketing|0 Comments
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4 Ways Sports Bars Can Leverage Sports During COVID-19

The NRA just reported that over 100,000 restaurants have remained closed during the pandemic. That is a startling statistic and should scare you into action. The good news is that sports-themed operators have survived better than most in our industry, and sports remains an authentic call-to-action for guests to visit your restaurants. Which is why it’s time to double down on your marketing of the sports viewing experience you provide. Below we outline four strategies to improve your sports experience marketing and grow during these impossible times. Market Off-Premise Tailgate Packages Never before has off-premise dining been more important to your business. This is why sports can be a serious advantage for marketing your carryout menus. With the four major North American sports and NCAA football all in play right now, there is ample opportunity for guests to celebrate a [...]

By |2022-06-07T12:49:06-04:00September 15th, 2020|Guest Management, Sports Bar Marketing|0 Comments
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Host the Ultimate Game Watch Party for Your Fan Club

By Nathan Hirsch & Symon Perriman It’s the big day --  GAMEDAY!!! You’ve done all of this hard work to find an ideal team and grow their local fan club chapter. Now you need to host those fans coming to cheer on their team and give them a stadium-like experience that will keep them coming back for more. Here’s how to do that from FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. Do a Systems Check The most important thing is making sure that everyone can enjoy the game, so feature it on the best TVs and you must include audible sound. Test the channel in advance, especially if you are streaming the game over the Internet. If the Internet quality is questionable, switch off any non-essential Wi-Fi so that the public is not consuming [...]

By |2022-06-07T13:24:15-04:00July 22nd, 2019|Guest Management, Sports Bar Management|0 Comments
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How to Start a New Fan Club Chapter at Your Sports Bar

By Nathan Hirsch & Symon Perriman If you have read our last two posts in FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar then you are ready for the big moment -- officially creating or finding your local fan club. You’ve picked the best league and identified a few target teams. But just before you just directly ask the fan club chapter to host their events at your bar, we want to coach you up on the different organizational structures for collegiate alumni associations and professional sports fan clubs to help you increase your chances of landing your first fan community. Finding a College Sports Fan Club If you want to focus on college teams, you will want to seek the approval from the alumni association to be an officially sanctioned event. You can be [...]

By |2022-06-07T13:29:10-04:00July 15th, 2019|Guest Management, Sports Bar Management|0 Comments
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Finding the Right Team for Your Sports Bar

By Nathan Hirsch & Symon Perriman Welcome back to our second installment in FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. Now that you have picked the best sports league to target for the upcoming season, the next step is finding the right sports team for your sports bar. Sure, you are saying “I already have one in mind that I really want.” But just in case, we want to give you a checklist to make sure that it really is the right fit for your bar. Which Sports Fan Clubs Need a Home? First, find those untapped fan club opportunities in your city. Don’t be the hundredth bar to host the city’s local team (unless it is for the playoffs or a championship, then that’s understandable) beit-mirkahat.com. FanWide.com can help you see which fan [...]

By |2022-06-07T13:30:12-04:00July 11th, 2019|Guest Management, Sports Bar Management|0 Comments
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Choosing the Right Sports & Fan Clubs for Your Sports Bar

By Nathan Hirsch & Symon Perriman So, you want to host a fan club for a popular sports team at your bar? In this six-part series we are enlisting the help of our friends at FanWide.com to walk you through how to put on the best game viewing party for a sports fan club at your establishment. FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar will give a 360-degree view on all the best practices that result in a thriving watch party revenue stream. Some of the topics we will cover include, knowing the sports seasons & schedules, picking the best fan club for your restaurant, how to convince fan clubs to choose your bar as their new home base, best practices for promoting your new fan club, hosting great gameday events, and how to [...]

By |2022-06-07T13:32:43-04:00July 8th, 2019|Guest Management, Sports Bar Marketing|0 Comments
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The Gap Between Sports Bars & Showing Women’s Sports

According to a Nielsen research study, 84% of sports fans are interested in watching women’s sports. But are sports bars taking advantage of that fandom? We polled our subscribers of The Daily Rail newsletter and the SportsTV Guide (all sports bar & restaurant owners, operators and managers), to find out that answer. Most Sports Bars Show Women’s Sports The good news is that sports bar operators and owners are taking advantage of the women’s sports fanbase. The majority of sports bar operators (82%) said they show women’s sports at their bar or restaurant. How often varies greatly in the industry, however. A third of sports bars reported showing women’s sports several times per week while another third said they only show women’s sports a handful of times per year. Fewer than a quarter of sports bar (22%) reported that they [...]

By |2022-06-07T13:38:33-04:00June 26th, 2019|Alternate Sports Programming, Guest Management, Sports TV News|0 Comments
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Creating the Perfect College Basketball Menu Experience

Sponsored by the maker of Tyson Red Label® Wings Since its expansion to the field of 64 in 1985, the Men’s College Basketball Tournament has become one of the most popular and successful sporting events in the nation. Now with four additional play-in games, the 68 teams play a total of 67 games over the course of three weeks. The hype and fever surrounding the tournament is infectious, spreading to office pools, friendly wagers, and campus rallies throughout the country. For bars and restaurants, this can represent a steady stream of revenue in an otherwise slow time of year. Professional football has recently wrapped its season up, while professional basketball and hockey are playing out their final regular weeks before the playoffs begin. The excitement around the basketball tournament fills this gap and can bring in a slew of new [...]

By |2022-06-07T13:51:56-04:00February 13th, 2019|Guest Management, Sports Bar Management, Sports Bar Marketing|0 Comments
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Team-Themed Chicken Wing Recipes to Attract NHL Fans

It’s autumn, which means one thing: football. Right? Wrong. If your marketing program is putting all of its eggs in the Saturday/Sunday basket then you’re likely missing out on a few market segments, including hockey fans. Having spent a number of years running some of Boston’s busiest sports bars, I can tell you that hockey fans are extremely loyal -- not only to their favorite teams but also to an establishment that goes out of their way to make them feel special. Sure, you can do big numbers with the football crowd, but that’s once or twice a week for four months. Hockey is every night of the year from October to June. One method that always ingratiated our restaurants to hockey fan clubs was to give them a little something specific to their team of choice. An easy way [...]

By |2022-06-08T09:11:04-04:00December 3rd, 2018|Guest Management, Sports Bar Marketing|0 Comments
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3 Tricks to Increase Sports Bars’ Online Reviews

By Jeff Quinn, RepCheckup Our favorite athletes need to think about their reputation when it comes to signing bigger contracts and sponsorships/endorsements. It comes down to more than just physical attributes; but it is also their reputation off the field too. They need to make sure they are reviewed in a good light by fans and critics. The same applies to sports bars, which need to make sure that regulars and newcomers alike have a reason to come to your location. In today’s blog, we’re going to talk about how you can increase your bar’s online review backlog to give people even more of a reason to come to your sports bar. Why Online Reviews Matter for Sports Bars Many people think online reviews only apply to fancy restaurants, hotels, and service or retail businesses. The truth is that online [...]

By |2022-06-08T09:21:44-04:00July 15th, 2018|Guest Management, Sports Bar Marketing, Sports Bar Technology|0 Comments
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It’s Time for Sports Bars to Score with Fantasy Baseball

Pitchers and catchers are about to report, which means two things – we still have a month and a half left of winter (ugh) and baseball is around the corner (yay!). And that means another prime marketing opportunity for sports bars -- fantasy baseball. We know. When most of us think of fantasy sports, we probably just think of football. But sports bars shouldn’t just limit themselves to the gridiron. Fantasy baseball is also a huge pastime for fans, and operators would be wise to at least look into how they can leverage themselves as the place to be for draft day. “At no point has any sports bar ever marketed me from a fantasy angle,” said Rob Cressy, founder of Bacon Sports and Cress Media, which specializes in sports content marketing. “It’s such a big opportunity, too. Speak the [...]

By |2022-06-08T09:40:41-04:00February 20th, 2018|Guest Management, Sports Bar Marketing|0 Comments
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How Sports Bars Can Prep for March Madness

Every year as March approaches, we field inquiries about the schedule for the NCAA March Madness Tournament and how to best prepare for it. Unfortunately, every year we respond by explaining, it’s really just the first two days of full field play that can be called madness. However, that doesn’t mean you shouldn’t prepare or promote to get as much from the event as possible. Check out our recent blog with some new ideas for promoting the NCAA Tournament. What makes the tournament great before it starts is also what slows it down as it progresses. With 68 teams making the cut, there is hardly a place in the US that doesn’t have a stake in the tourney before the first tip-off. Unfortunately, once play concludes on Thursday and Friday, that number dwindles to just 32 teams, and by Sunday [...]

By |2022-06-08T09:41:46-04:00February 6th, 2018|Guest Management, Sports Bar Marketing, Sports TV Schedule|0 Comments
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