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About Andrew Jaffee

Andrew is an accomplished and respected restaurant industry professional with more than 26 years of experience focusing on many aspects of small business management, ranging from human resources to marketing, operations and accounting. Prior to the SportsTV Guide, Andrew managed and owned a variety of concepts from quick service to fine dining, and spent the first 20 years of his career as a restaurant operator.
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No, The Sports Bar Isn’t Dying

The rumors of my demise have been greatly exaggerated. --Mark Twain If we can take any solace from this dubiously ascribed quote, it’s that while the sports bar industry is in trouble, it is unlikely disappearing for good. The months since March 16th of this year (when the NBA tipped the first domino of sports cancellations) have been a roller coaster of disruptions on which we are heading downhill again, as winter arrives and the COVID-19 virus rages. An article in Sports Illustrated (SI) attempts to pay homage to the essence of the sports bars of old, but sadly also paints a bleak picture of what’s to come. Fortunately, we don’t buy into their morbidity and think the ending narrative of the sports bar isn’t quite ready to be written. SI Paints a Grim Outlook We must begin with the [...]

By |2022-06-07T12:41:45-04:00December 3rd, 2020|Sports Bar Management|0 Comments
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4 Ways Sports Bars Can Leverage Sports During COVID-19

The NRA just reported that over 100,000 restaurants have remained closed during the pandemic. That is a startling statistic and should scare you into action. The good news is that sports-themed operators have survived better than most in our industry, and sports remains an authentic call-to-action for guests to visit your restaurants. Which is why it’s time to double down on your marketing of the sports viewing experience you provide. Below we outline four strategies to improve your sports experience marketing and grow during these impossible times. Market Off-Premise Tailgate Packages Never before has off-premise dining been more important to your business. This is why sports can be a serious advantage for marketing your carryout menus. With the four major North American sports and NCAA football all in play right now, there is ample opportunity for guests to celebrate a [...]

By |2022-06-07T12:49:06-04:00September 15th, 2020|Guest Management, Sports Bar Marketing|0 Comments
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Our Response to the COVID-19 Crisis

While navigating this crisis, we have all had to make the concession that life is not returning to normal anytime soon. Consequently, the SportsTV Guide is pausing all of our clients subscriptions. We have marked March 1st as the beginning of this crisis and will move your anniversary date based on when televised sports return and restaurants are able to operate again. We will continue to email you The Daily Rail newsletter every morning. We want to stay in touch, keep you posted on what's happening in the industry and generally commiserate about the situation. If you didn't attend, we hosted a Live Event last week that was very well received. We spoke to a business attorney about issues related to your business and it's solvency and got some great insight from a DIRECTV dealer on how to manage your account. [...]

By |2022-06-07T13:17:23-04:00March 26th, 2020|Sports TV News|0 Comments
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How Crack Shack’s March Madness Promo is Built to Win

Here we are again, March has arrived and with it the Madness has begun. The 12 days of tournament play is among the most profitable all year for sports-themed operators. Filling every inch of your restaurant is possible on the first Thursday & Friday, but the rest of the tournament can leave a lot to be desired. But it doesn’t have to be with some creative and effective marketing. Meet the Crack Shack. This chef-owned fried chicken joint does more than just serve some of the best food in San Diego (they have five locations on SoCal and one in Las Vegas), but they appear to be expert marketers. Check out this email they sent to promote their bracket promotion during the NCAA Men’s Basketball tournament. Crack Shack March Madness promo email Here’s How It Works! The offer [...]

By |2022-06-07T12:52:51-04:00March 12th, 2020|Sports Bar Marketing|0 Comments
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Why Sports Bars Should Target Drone Racing Fans

What do you think when you hear the word “drone”? For some, it takes them immediately to the military use of drones to engage enemy combatants while risking fewer American lives in a forward base of operations. For others, however, the notion of drones being utilized to kill couldn’t be further from their minds. They see an incredible recreational diversion that has now morphed into its own version of a sport – one that is already being show on major TV networks like ESPN and NBC Sports Network. What is Drone Racing and the DRL? https://www.youtube.com/watch?v=bITjRQCGEug Let’s start by describing what drone racing is and how it works. The premier league right now is the Drone Racing League (DRL). They have credible contests around the country and deliver significant prizes to their champion pilots. The racers themselves fly single design [...]

By |2022-06-07T12:55:43-04:00December 11th, 2019|Alternate Sports Programming, Sports Bar Marketing|0 Comments
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DOWNLOAD: 2019 MLB Postseason TV Schedule

Unlike the NBA and NHL, the MLB post-season is short and sweet. With three rounds and an escalating amount of intensity, October can be a raucous run to crowing a World Series Champion. The entire month will feature primetime matchups. Among the best features of this month is that games are played back to back nightly. Unlike the NBA where there are as many as four days between playoff games, the MLB gets it done with no series having more than two rest/travel days included. Download the 2019 MLB Postseason Schedule (All times are ET) The playoffs boot off tomorrow with the first of two Wildcard games. First Milwaukee takes on Washington in fight to see who flies west to Chavez Ravine and the Los Angeles Dodgers. This is followed by Tampa Bay playing in Oakland to fly the opposite [...]

By |2022-06-07T12:57:30-04:00September 30th, 2019|Sports TV Schedule|0 Comments
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What to Know About the ACC Network

Ladies, gentlemen and other esteemed guests, your long wait is over. The ACC launched their new network on August 22nd. If you’ve been in the sports-themed restaurant world for a while, then you’ve seen this dance before. It’s a new channel on DIRECTV (ACCNX – 612) that will carry extra content that doesn’t appear on the nationally distributed networks. It’s a collaboration with ESPN and includes content on the streaming system ESPN+. You’ll need to contact your dealer to determine the price for your location. Here are the Details. Currently ACC Net is only being carried by Spectrum, Google FiberTV and DIRECTV. The programming is also streaming on YoutubeTV, Hulu, Charter/Spectrum TV, DIRECTV & Playstation Vue. It’s also included in content available via an ESPN+ subscription. Currently, ESPN told us that they have no plan to sell ESPN+ commercial, but [...]

By |2022-06-07T13:01:05-04:00August 27th, 2019|Online Sports, Sports TV News|0 Comments
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Are You Ready for the 2019-20 NFL Season?

The NFL’s return is among the most welcome things to happen in sports bars. Just the prospect of 17 weeks of NFL action can make your restaurant relevant again after enduring the dog days of summer. Not much has changed from prior years as DIRECTV continues to control the NFL Sunday Ticket exclusively until the conclusion of the 2022 season. That means three primetime games per week on Thursday, Sunday, and Monday and a full slate of games all day on Sunday. The beauty of football is that not only does the NFL fill your midweek with content, but NCAA Football is also running parallel to the pro game. This translates into virtually every night having content to for your hungry football fans. You should already be fairly booked with your draft parties if you are featuring those. Feel free [...]

By |2022-06-07T13:00:45-04:00August 20th, 2019|Sports TV Schedule|0 Comments
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How to Generate an ROI on eSports Tournaments

Part Six: Managing and measuring your return on investment (ROI). A lot is going into the planning, marketing and execution of your sports bar’s first eSports tournament. But once the dust settles and you’re assessing the results, you need to determine if your efforts brought success or did you just spin your wheels for no return. That’s why we thought a thorough review of what success looks like from multiple angles will help you stay on the path towards that success. You must always remember that success is defined in marketing ultimately by sales, but that can’t tell the whole story. If your goal is to fight slipping sales, you might find that your sales stabilize, but don’t grow. Changing a downward trend could be seen as success, but sales growth might not be the accurate measure. The same is [...]

By |2022-06-07T13:03:09-04:00August 12th, 2019|Alternate Sports Programming, Sports Bar Management|0 Comments
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Beta Test Our New ‘Q Score’ Program

When SportsTV Guide started in 2003, we delivered 90% of our service via fax machine. That number has flipped to under 3% of our subscribers in the intervening 15+ years. The technology we employ today has profoundly changed the quality and reliability of our product and we see a bright future in further leveraging technology to improve our product and its value. To that end, we are ecstatic to inform you all about a beta test we are undertaking to validate a new feature. We are inviting current STVG subscribers to help us vet our new Q Score program that will rate game quality for all events listed on your SportsTV Guide. The Q Score will help sports bar operators and managers identify the best matchups and games for their establishment to show. If you want to see this powerful [...]

By |2022-06-07T13:09:14-04:00July 22nd, 2019|Sports Bar Management, Sports Bar Technology, Sports TV News|0 Comments
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How Sports Bars Can Stream eSports Events

Part 4: Airing eSports Events on Your Sports Bar's TVs Ok, so you’re onboard and ready to show streaming eSports at your sports bar, but how do you do that? We’re glad you asked. There are two basic elements to providing streaming eSports at your location -- the device and the content source. We’ll review both and give you the tools you need to get rolling. It’s also important to note that the amount of streaming eSports available via traditional inline broadcasting has increased dramatically in the past few years. When you are done, you’ll know how to access it all and from there it’s up to you how to proceed. What are My Device Options? Let’s start with the devices for streaming eSports. This is way less complicated that you may think, but it does require some consideration of [...]

By |2022-06-07T13:10:09-04:00July 22nd, 2019|Alternate Sports Programming, Online Sports, Sports Bar Technology|0 Comments
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Is Your Sports Bar Ready for the 2019 Women’s World Cup?

The 2019 FIFA World Cup France is here and it promises to be a fantastic tournament. Oh wait, did I say it’s the Women’s World Cup? Well, it is and that makes it fabulous, especially for North America. That’s because both the US and Canadian teams are dynamite and are heavy favorites to go deep into the tournament. In fact, since the first women’s World Cup Soccer event in 1991, the US has won three of them and is absolutely among the favorites again in 2019. The format is a little different than the men’s in that there are fewer teams. However, they do the same group play, beginning on June 7th, with France taking on the Korea Republic in traditional home team opener. That is followed by 35 more games with six groups each playing three games to qualify [...]

By |2022-06-07T13:38:11-04:00May 30th, 2019|Sports TV Schedule|0 Comments
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