Your Restaurant’s New Marketing Motto — Smiles Don’t Lie
By Rob Cressy, Founder, Cress Media Smiles don’t lie. It’s been a hallmark phrase for the way that I run my business, create marketing, and interact with my customers. And it should be for you too. What it means is if someone is smiling, they are probably having a good time. It is then my job to make sure that people are always smiling and having a good experience with my brand, and the groups that I work with. A good example of Smiles Don’t Lie I created an event series called the Bacon, Sports & Beer Celebration. We brought together 20 sports bars and restaurants serving bacon-inspired creations with 25 craft breweries, Nerf games, pop-a-shot, and a DJ bumping hip-hop jams. Plus everyone in attendance was rocking jerseys. Over 700 people attended it, and while it was going on, I captured photos and videos [...]
