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How Reaction Videos Can Be Your Marketing Secret Weapon

By Rob Cressy Founder, Cress Media How would you like to increase the engagement and exposure for your sports bar during March Madness just by using a cell phone and capturing the atmosphere at your establishment? March Madness is one of the most glorious times of the year for sports fans. Excitement and camaraderie are high, unforgettable moments and upsets take place, and generally everyone is out to have a good time. That means there's a huge opportunity for sports bars to create positive brand interactions with their sports fan audience, in an authentic manner, while also increasing overall brand awareness. The way to capitalize on this opportunity is by creating reaction videos. So what exactly are reaction videos & how do you create them? When a crucial play or moment in a game happens you capture the reaction of your audience [...]

By |2022-06-08T14:02:24-04:00March 14th, 2017|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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Terrific & Free March Madness Promo for Your Sports Bar

Sponsored by Frank's RedHot As an independent and small chain operator, you always seem to struggle when it comes to creating and deploying effective promotions in your locations. Paper signs, poorly designed POP and ‘meh’ quality calls to action seem to pervade. This is especially true for big national events like the NCAA Men’s Basketball Tournament. That’s why we are constantly encouraging you to leverage your vendors as marketing partners. Consequently, we are very excited to announce a great (and cost free) promotion being offered by our partners at Frank’s RedHot Sauce and the folks at Dos Equis. This promotion is a great combination of high quality deliverables coupled with an easy and compelling call to action. One of the great features of March Madness is the incredible outbursts that occur for all manner of big plays. Whether it’s a buzzer beater to win [...]

By |2022-06-08T14:06:40-04:00January 27th, 2017|Guest Management, Sports Bar Marketing|0 Comments
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Wings, Beer & March Madness… a Match Made in Sports Bars

Sponsored by Frank's King of Wings If there is any staple in the sports-themed segment of our industry, it’s the happy marriage between wings, beer, and sports. Consider this: Have you ever been to a sports bar that didn’t carry chicken wings? Sure, plenty of them don’t have pizza or barbecue, but I would be shocked if the number of sports bars that don’t serve chicken wings broke into the double digits. This got me thinking, we don’t pay proper attention to this incredibly popular (and profitable) menu item with its significant contribution to the triumvirate that is wings, beer, and sports. It’s time for that to change. We wanted to give you some ideas about how to couple wings with beer & sports, starting with the upcoming NCAA Basketball tournament. With 68 teams qualifying, March Madness literally engages the entire country [...]

By |2022-06-08T14:07:30-04:00January 20th, 2017|Sports Bar Management, Sports Bar Marketing|0 Comments
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The Madness of March Madness

WOOHOO! March Madness is just two weeks away. Every year, we get emails asking for the schedule in advance and every year we have to remind people, except for Thursday and Friday of the first weekend, it doesn’t matter what time, but who is playing that drives the traffic. That being said the link below will take you to last year’s schedule, so you can see what the likely time schedules will look like. All times are Eastern.   Last year's bracket will give you a rough idea on scheduling Hype vs. reality While I love the atmosphere the tournament creates, it’s much more hype than reality. Starting with Play-In games on Tue/Wed Mar 16-17 the hype begins, but the games are between 16th and 11th seeds, and they typically don’t drive traffic as much as they are a passing interest for guests. [...]

By |2022-06-09T10:18:37-04:00March 1st, 2016|Sports Bar Management|0 Comments
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