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Tips for Cross Promoting Events at Your Sports Bar

Be it a watch party, eSports event, or just showing the local, big games, for it to be successful you need bodies in your seats. And like anything, folks can’t come to it if they don’t know it’s happening. With upheaval in social media recently making getting the message out there dicey, sports bar operators should expand how they’re promoting their bar and events. One way is to cross-promote your events. In this context, cross-promotion is getting the word out about one event you’re running through another event you’re already running and have an audience for. This way you don’t need to build interest from a standstill but can take the momentum from event into the next. Here are a few ideas to get you going. It Starts with Your Email Email is one of your sports bar’s most powerful [...]

By |2022-11-08T09:11:39-05:00November 8th, 2022|Guest Management, Sports Bar Marketing|0 Comments
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Which Sports Do Americans Follow?

For years, we’ve been saying the number one reason why sports fans come to visit your bar is to watch sports. But which sports? Unless you’ve polled your own guests or done some sales vs. games analysis, you’re probably running more on gut instinct. Instinct is good, but instinct backed with some data is even better. Recently, Statista ran a survey with American sports fans on what professional sports they follow. Mind you, what the national average is might not match up with what happens locally, so definitely do your own due diligence, but this info is a nice starting point. You will find more infographics at Statista Football is King Unsurprisingly, football remains America’s favorite sport to watch, dominating the survey with 75% favorability among the survey participants. And while just having the games available to show will bring [...]

By |2022-08-31T09:48:47-04:00August 31st, 2022|Guest Management, Sports Bar Management|0 Comments
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How to Create ‘Stickier’ Customers in 4 Easy Steps

You want “sticky” customers. No, not customers who have doused themselves in honey or glue, but those who continue to return, whether that’s for wing night, game night or just to enjoy a meal with friends or family. Retaining your bar’s guests is generally cheaper than acquiring new ones, so it’s important to have a robust retention strategy. If you’re thinking about creating a new strategy or modifying your sports bar’s current retention strategy, look no further than this blog post. We’ll walk you through four steps to get you closer to the perfect plan of action. Enroll Patrons in Loyalty Programs Loyalty programs are a great way to keep people coming to your sports bar. What’s great about loyalty programs is that you don’t need to have a complicated, digital solution! If you want to get started right away, [...]

By |2022-06-07T11:55:46-04:00March 18th, 2022|Guest Management, Sports Bar Marketing|0 Comments
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4 Ways to Engage Your Guests Longer

Table turnover is a tricky business. You don’t want to rush anyone out the door before they’ve made their last purchase, but you shouldn’t let them stay so long that you lose waiting parties to another venue. However, there are times you want to keep diners around just a little bit longer. With the right combination of entertainment and on-screen messaging, you can do just that — without sacrificing revenue. Let’s take a look at four ways your sports bar can keep guests and fans in their seats longer. Offer Compelling Entertainment We’re probably preaching to the choir here (after all, you’re reading this on the SportsTV Guide’s blog), but good entertainment is a great way to get diners to stick around longer — especially if you’re broadcasting a big game. Even if diners don’t stay the full length of [...]

By |2022-06-07T12:00:11-04:00March 15th, 2022|Alternate Sports Programming, Guest Management|0 Comments
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4 Ways to Grow Your Customer Base

When it comes to marketing, complacency means stagnation, and stagnation means no new customers. No sports bar wants to see their customer base dry up. That means that even after you have a core group of regulars, you have to continue marketing to bring in new customers. So, how do you do that? For starters, keep doing what you did to get those regulars. What worked once will work again. But if you want some fresh ideas, keep reading. Generate More Reviews For many sports bars, reviews function as critical drivers of customer acquisition. A high percentage of positive reviews attracts more business for you — but getting those reviews can be incredibly difficult. The best moment to ask for a review is when the experience is still fresh — and you can use your TVs to make your request. [...]

By |2022-06-07T12:02:57-04:00March 7th, 2022|Guest Management, Sports Bar Marketing|0 Comments
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4 Ways Sports Bars Can Leverage Sports During COVID-19

The NRA just reported that over 100,000 restaurants have remained closed during the pandemic. That is a startling statistic and should scare you into action. The good news is that sports-themed operators have survived better than most in our industry, and sports remains an authentic call-to-action for guests to visit your restaurants. Which is why it’s time to double down on your marketing of the sports viewing experience you provide. Below we outline four strategies to improve your sports experience marketing and grow during these impossible times. Market Off-Premise Tailgate Packages Never before has off-premise dining been more important to your business. This is why sports can be a serious advantage for marketing your carryout menus. With the four major North American sports and NCAA football all in play right now, there is ample opportunity for guests to celebrate a [...]

By |2022-06-07T12:49:06-04:00September 15th, 2020|Guest Management, Sports Bar Marketing|0 Comments
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Host the Ultimate Game Watch Party for Your Fan Club

By Nathan Hirsch & Symon Perriman It’s the big day --  GAMEDAY!!! You’ve done all of this hard work to find an ideal team and grow their local fan club chapter. Now you need to host those fans coming to cheer on their team and give them a stadium-like experience that will keep them coming back for more. Here’s how to do that from FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. Do a Systems Check The most important thing is making sure that everyone can enjoy the game, so feature it on the best TVs and you must include audible sound. Test the channel in advance, especially if you are streaming the game over the Internet. If the Internet quality is questionable, switch off any non-essential Wi-Fi so that the public is not consuming [...]

By |2022-06-07T13:24:15-04:00July 22nd, 2019|Guest Management, Sports Bar Management|0 Comments
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How to Start a New Fan Club Chapter at Your Sports Bar

By Nathan Hirsch & Symon Perriman If you have read our last two posts in FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar then you are ready for the big moment -- officially creating or finding your local fan club. You’ve picked the best league and identified a few target teams. But just before you just directly ask the fan club chapter to host their events at your bar, we want to coach you up on the different organizational structures for collegiate alumni associations and professional sports fan clubs to help you increase your chances of landing your first fan community. Finding a College Sports Fan Club If you want to focus on college teams, you will want to seek the approval from the alumni association to be an officially sanctioned event. You can be [...]

By |2022-06-07T13:29:10-04:00July 15th, 2019|Guest Management, Sports Bar Management|0 Comments
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Finding the Right Team for Your Sports Bar

By Nathan Hirsch & Symon Perriman Welcome back to our second installment in FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. Now that you have picked the best sports league to target for the upcoming season, the next step is finding the right sports team for your sports bar. Sure, you are saying “I already have one in mind that I really want.” But just in case, we want to give you a checklist to make sure that it really is the right fit for your bar. Which Sports Fan Clubs Need a Home? First, find those untapped fan club opportunities in your city. Don’t be the hundredth bar to host the city’s local team (unless it is for the playoffs or a championship, then that’s understandable) beit-mirkahat.com. FanWide.com can help you see which fan [...]

By |2022-06-07T13:30:12-04:00July 11th, 2019|Guest Management, Sports Bar Management|0 Comments
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Choosing the Right Sports & Fan Clubs for Your Sports Bar

By Nathan Hirsch & Symon Perriman So, you want to host a fan club for a popular sports team at your bar? In this six-part series we are enlisting the help of our friends at FanWide.com to walk you through how to put on the best game viewing party for a sports fan club at your establishment. FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar will give a 360-degree view on all the best practices that result in a thriving watch party revenue stream. Some of the topics we will cover include, knowing the sports seasons & schedules, picking the best fan club for your restaurant, how to convince fan clubs to choose your bar as their new home base, best practices for promoting your new fan club, hosting great gameday events, and how to [...]

By |2022-06-07T13:32:43-04:00July 8th, 2019|Guest Management, Sports Bar Marketing|0 Comments
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The Gap Between Sports Bars & Showing Women’s Sports

According to a Nielsen research study, 84% of sports fans are interested in watching women’s sports. But are sports bars taking advantage of that fandom? We polled our subscribers of The Daily Rail newsletter and the SportsTV Guide (all sports bar & restaurant owners, operators and managers), to find out that answer. Most Sports Bars Show Women’s Sports The good news is that sports bar operators and owners are taking advantage of the women’s sports fanbase. The majority of sports bar operators (82%) said they show women’s sports at their bar or restaurant. How often varies greatly in the industry, however. A third of sports bars reported showing women’s sports several times per week while another third said they only show women’s sports a handful of times per year. Fewer than a quarter of sports bar (22%) reported that they [...]

By |2022-06-07T13:38:33-04:00June 26th, 2019|Alternate Sports Programming, Guest Management, Sports TV News|0 Comments
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Creating the Perfect College Basketball Menu Experience

Sponsored by the maker of Tyson Red Label® Wings Since its expansion to the field of 64 in 1985, the Men’s College Basketball Tournament has become one of the most popular and successful sporting events in the nation. Now with four additional play-in games, the 68 teams play a total of 67 games over the course of three weeks. The hype and fever surrounding the tournament is infectious, spreading to office pools, friendly wagers, and campus rallies throughout the country. For bars and restaurants, this can represent a steady stream of revenue in an otherwise slow time of year. Professional football has recently wrapped its season up, while professional basketball and hockey are playing out their final regular weeks before the playoffs begin. The excitement around the basketball tournament fills this gap and can bring in a slew of new [...]

By |2022-06-07T13:51:56-04:00February 13th, 2019|Guest Management, Sports Bar Management, Sports Bar Marketing|0 Comments
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